Home
>
Traffic Building
>
Reciprocal Linking - A Business Partnership!

Reciprocal Linking - A Business Partnership!

Link popularity is becoming the latest "in-thing" to get your website ranking well with the Search Engines.

Getting links to your website is critical but there are some guidelines that should be followed for successful Reciprocal Linking. In addition, a lot of website owners are becoming particularly choosey as to who they link with, and they cannot be blamed for this. Linking to good quality websites is paramount.

So where does that leave the website owner with a low to average Google Page Ranking?

We will presume for just a moment that your website has an overall Google Page Ranking of between 0 and 3 (out of a possible 10). How can you improve this so that you have a better chance of getting good quality reciprocal links?

Link exchange is not the only thing that helps increase your Website Page Ranking. It is a combination of a number of factors, such as :

* Great relevant content

* Designed to keep the visitor interested and informed

* Meta Tags should be well optimized

* Keyword density

* Frequently updating the content.

There is a lot of free information regarding page ranking - just put "google page ranking" in the Google search bar for more details on this topic.

Back to Linking!

Developing a good Links Page on your website takes a lot of effort to start off, especially if you are doing it manually and not using a Link Program.

You need to plan and organize your time so that you can evaluate possible link partners thoroughly. You should check their website to ensure it is of high quality, providing relative information and products to your website theme.

There are a few schools of thought regarding linking to "competitor" websites, some feel it is not a good thing. However, personally I don't believe it to be detrimental as long as your website offers top quality information and products. After all a little bit of competition helps keep us on our toes. Whether shopping online or offline, people usually browse for bargains or the best quality before making a purchase.

This of course, works both ways as your site is also listed on competitor sites. So having a good balance of both competitor sites and related sites is the best answer.

Planning your links page is important in that you need to determine how you want it to look, what categories you will have and the size and positioning of the links. Will you just have text links or will you accept banner links?

It is good practice to have the Link menu button placed in a prominent position on your home page. This is also a point to remember when evaluating possible link partners - on some website you can spend ages searching for the Link button and the Link pages.

There is also the practice of placing extremely good beneficial links on other pages of your website. For example:

If your site is promoting health products you may very well want to place a banner ad on your homepage for say a health magazine.

In most cases you will be required to place a link on your website first prior to requesting a link exchange. Once you have placed the link, send an email advising that you have visited their site and believe a link exchange would be beneficial to both parties. Mention something about the site that impressed you, this way they will know you have actually visited their website. Endeavor to get a name to address the email to if at all possible.

Of course, many sites today have everything set up with forms that enable you to just fill in your website details including the reciprocal link address. This does make the job much easier, but it is good business practice to send a confirmation email advising that their link is listed on your site and that you look forward to a reciprocal linking arrangement.

This last step can be beneficial at a later date in that you may want to approach them in the future with a joint venture proposition for example. Linking is more than just swapping site information, it can be the first step to a profitable business partnership.

A couple of important points to remember:

* Check all the links regularly to ensure they are working.

* Check that your link is still listed on the partner site.

As your Link Pages grow, it will probably become necessary to use a Link Managing Program or Service, there are a number of very good ones available, some with a free trial period.

Happy Linking!

Joan Maughan
CEO of Summerset Global Marketing.

Joan's previous experience in business has been in the accounting and secretarial fields. Deciding to setup a business from home led her to research fields of interest. As part of this research she discovered the many pitfalls, but also found that there are a lot of people looking for good honest, reliable products and advice.

Her website and newsletter provide this and the website is regularly updated as new and up-to-date information comes to hand:

http://www.joanmaughan.com

This is a "Shareware" Article
This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is left intact including this notice.

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Reciprocal Linking - A Business Partnership!

Traffic Building