Building a successful web site is a process that works best when done in a deliberate, logical step-by-step manner. The first step is to build a top quality web site that is packed with interesting and useful content.
Next, you need to submit your site to the major directories and begin a well thought out advertising campaign.
But the single most important step is getting a top ranking in the major search engines, most notably Google and MSN.
When ranking the sites in their index, Google places a very high importance on "link popularity", that is the sites that have the most high-quality incoming links generally rank higher in Google. Getting links to your site from other sites is an absolute must for a top ranking in Google and the other top search engines (top 10 at a minimum).
The question that you may be asking is "How do I get these links?". There are many ways to attain links to your web site, but it can be very difficult for new sites to get other sites to link to them.
There's a simple way to jump-start the process however. It's called "reciprocal linking". This is how it works: You search for sites that are in the same general topic area as yours (but not sites that compete directly). After you find a list of suitable link exchange partners, you place a link to their site on your site. Then you email the webmasters of the other sites and ask for a link exchange.
Do not send generic copies of the same email to each webmaster however. Rather, take a few minutes to browse each site. Then write a personalized email to the webmaster explaining what you liked about the site (be specific) and why you think a link exchange would benefit both parties.
Be sure to address the webmaster by name if at all possible. Also, be sure to give him your link exchange information. This should include the title of your site, a short description, and the URL that you want his site to link to (this doesn't have to be the home page). And be sure to include the URL of the page that already has his reciprocal link on it.
After you have sent the emails, expect a few rejections for various reasons. This is normal and expected so don't be at all discouraged. You will also quickly get a few emails from webmasters accepting your offer. Verify that your reciprocal link is in fact on their sites and then send a "thank you" email.
A great way to find potential link partners is to do a Google search on one of your main keywords or phrases. You will most likely have many pages of sites listed in the search results.
Here is a simple way to find out which of these sites actively exchange links: Go to the bottom of the Google search results page. Click on "Search within results". In the text box type in "Add URL". This will return only the sites in your original search results listings that have an "Add URL" link on their web site. You can also do a search for "link exchange".
If you aggressively pursue link exchanges on a regular basis, within a few short months you'll have built up good rankings in the search engines with a steady flow of targeted traffic to your web site!
About The Author
Rick Rouse is the owner of RLROUSE Webmaster Resources and the author of "Super Webmaster SEO Toolkit" which gives step by-step instructions for getting a top 10 listing in Google & Yahoo. Visit his web site: http://www.rlrouse.com/seo.html
green cleaning service Glencoe ..It's been several months now since I've been promoting my... Read More
Some of the best advertising available online would be getting... Read More
It's a strange world, this place we call the internet.... Read More
It appears that most webmasters have come from the world... Read More
We all know the value of getting links to our... Read More
Links are important to you because of two main reasons:Google's... Read More
Using an e-signature is one of the easiest, most effective... Read More
Just launched your website? Now what?You are finally ready with... Read More
Would you like to get in on one the Internet's... Read More
Linking - what a mess if you don't know what's... Read More
It used to be that simply having a website meant... Read More
The more traffics you get at your website, the more... Read More
If content is king, then linking is the queen that... Read More
Did you know that according to alexa, www.eBay.com is ranked... Read More
If you have a website the chances are you receive... Read More
So you have decided on a design makeover for the... Read More
Reciprocal linking is considered by many people the most effective... Read More
Are you spending hundreds of dollars on advertising campaigns, only... Read More
What is cross promotion?Cross promoting is when two or more... Read More
All of us want to increase traffic to our web... Read More
Qualified traffic is the lifeblood of any web site today,... Read More
Much has already been said about having a content rich... Read More
It's a strange world, this place we call the internet.... Read More
The longer your website visitors stay, the more they will... Read More
Increasing website traffic is certainly your goal if you have... Read More
house cleaning company Bannockburn ..The keyword marketing guide to a linking strategy that packs... Read More
Webmasters often worry about traffic, they think that if they... Read More
Linking - what a mess if you don't know what's... Read More
One of the most important steps you can take in... Read More
If you have a website the chances are you receive... Read More
Wouldn't it be great if your website was listed on... Read More
It's about time someone let the cat out of the... Read More
Everyone wants to know the big secret to driving traffic... Read More
Increasing your online business hinges on your ability to optimize... Read More
When adding a link directory to a web site there... Read More
In this Article we look at the second competitive advantage... Read More
It's a strange world, this place we call the internet.... Read More
As a result of search engine changes, linking with other... Read More
There are literally billions of Web sites online now offering... Read More
Targeted website traffic is the lifeblood of any website looking... Read More
When you are building links to increase your link popularity,... Read More
Targeting traffic for your website is as easy as knowing... Read More
Would you like to get unlimited viral traffic to your... Read More
Google doesn't only exist at http://google.com/ - Google also has... Read More
Sometimes you need a kick start to get of the... Read More
For many years now, getting traffic from search engines when... Read More
We all know that the secret to success on the... Read More
This is the first in a series of three articles... Read More
Did you know that web linkage is responsible for a... Read More
Though traditional marketing methods cannot be ignored, having a website... Read More
Traffic Building |