Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell?
What if you had the very top position when they typed "your product category" into MSN, Yahoo or Google?
If you've had your website up for even one week, you've realized that getting to the top of the search engines is no easy task. The competition is fierce, isn't it? And you have to constantly keep up with the search engine rules and regulations to keep your listing.
Don't get us wrong. Search Engine Optimization is a key to our strategy and should be for you, too.
(We've seen some internet "gurus" out there that teach that you don't need to submit to the search engines anymore because of "pay-per-click" engines. We couldn't disagree more & recommend you stay away from such advice!)
But getting to the top of the free listings can take months. What do you do if you need to start making money now?
USE "PAY-PER-CLICK" ADVERTISING!
We feel there has never been a greater way for the "little guy" to compete with the "big guys". It doesn't matter what industry or niche you are in. Or what product or service you are offering.
Yes, you do have to put out a little cash. But for as little as $.05 to $.10, you can do what every website owner is desperately trying to figure out.
Have you ever heard the saying, "Build it & they will come?" In the brick and mortar world, this may work. But if that is your internet marketing strategy - You need to adjust what you're doing now!
As a website owner, you need to find ways to have your customers find you. You must learn to drive traffic to your site.
Not just any traffic, TARGETED TRAFFIC. If you sell cars, you don't want someone looking for flowers to visit your site. You want the person looking to buy a car now, right?
OK, how does this Pay-Per-Click thing work?
You bid on a specific "keyword" or keyword phrase that a customer would type into a search engine to find your product or service. As mentioned earlier, you could bid as low as $.05 or $.10 at places like Overture or Google. So if someone likes the ad you have listed, clicks your ad and is linked to your site, you only pay your $.10 or $.25 or $.50 - whatever you bid, you only pay if they actually click YOUR ad and go to YOUR website!
You have control of that ad. So you make it loaded with info that would cause only someone interested in what you have to offer to actually click. You must get inside your prospect's head and figure out "What does this person really want?"
- (Ad copy is an art in and of itself - We'll need to postpone discussing that subject for a later time)
Once that person arrives at your site, it's up to you to make sure your site really "sings" and compels your prospect to sign up for your mailing list, buy or whatever it is you want them to do.
But do you see the beauty of all this? You find out what keywords your prospects are looking up, you bid on those keywords and Bam! - YOUR AD APPEARS AT THE TOP OF MSN, YAHOO, GOOGLE, etc.
These are qualified prospects! People interested in buying only what you have to offer. Never before in history has it been possible for a business owner to start a business, place an ad and get QUALIFIED buyers so quickly; at such a minimal cost to the owner!
Imagine it costing you $.25 or $.50 to attract a prospect to your site. Let's say you offer a product selling for $75. How often would you like to give us $.25 every time we gave you $75? Can you see how quickly you can have a thriving internet business up & running?
We recommend starting at pay-per-click engines like www.overture.com, www.overture.com and Google adwords. It would be wise to go there and review their guidelines and how they operate.
If you invest the time necessary to master this subject and add it as another "spoke" to your advertising "wheel", you will see not only a huge surge in your website traffic, but your profits as well.
And, ultimately, that's what you're really after, isn't it?
About The Author
David Huizar and Matthew Zavadil (www.overture.com) have a combined 14 years experience in business building and coaching. They focus on empowering you to "Unleash the Wealth Inside You" and gaining freedom through the wonders of Internet business. For more FREE information on Affiliate Marketing, send a blank email to www.overture.com
-copyright 2004-2005
Reproducing this article: Permission is granted to reproduce this article in an email newsletter or on a website provided that the article is reproduced in its entirety as shown here and the bylines are included. A courtesy copy of your newsletter would be greatly appreciated.
Batchtown Chicago prom limo .. Lockport Chicago limo O’HareAre you looking for an effective way to generate more... Read More
Unless you're building a baseball diamond in the middle of... Read More
There are many tactics you can use to increase traffic... Read More
Well, an effective link building strategy is not building some... Read More
Everyone wants to know the big secret to driving traffic... Read More
There are many "offsite" promotion tactics that work well to... Read More
Their is an old Saying it goes something like this... Read More
In the world of Internet Marketing, and Web site promotion,... Read More
Proper Use Of Meta tags For A High Google RankingGoogle... Read More
OK boys and girls. Today we're having a pop quiz.I... Read More
So we gather in all the relevant information we can... Read More
Let's talk traffic and how to get it. Your website... Read More
1. Make all or part of your site into a... Read More
Online marketing is an area where you can find a... Read More
It's a strange world, this place we call the internet.... Read More
1__MESSAGE BOARDSIntroduce yourself smoothly, by posting informations and be available... Read More
Here's the "How-To-Do-It Guide" for driving search engine traffic right... Read More
There are three main sources for you to get the... Read More
You get a flash of inspiration and an interesting topic... Read More
Have you spent a lot of money on advertising with... Read More
Writing LinksIn the first part of this article we learned... Read More
In 1993, on a moon lit, warm summer night, I... Read More
There are no hidden secrets on how to rank high... Read More
Every website owner faces the same challenge: How to get... Read More
I am not going to bore you by loading this... Read More
shuttle from Midway Munster are ..When people look to submit their sites to the major... Read More
Traffic exchanges are everywhere. A traffic exchange is a clever... Read More
But a mere increase in the volume of website traffic... Read More
Well, an effective link building strategy is not building some... Read More
Traffic is the food that every website needs in order... Read More
You have just uploaded your web-site and it looks great!You... Read More
Want to know the #1 misconception among Internet marketers and... Read More
1. Add a message board to your web site. People... Read More
It official Yahoo has dropped Google and will be using... Read More
How would you like to make $4 for EVERY visitor... Read More
There are many ways to promote your website for free... Read More
Internet advertising is not easy.It is a numbers game.The more... Read More
Trying to get traffic to your new website or to... Read More
"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More
"How Can I Double My Sales?" - that must be... Read More
The ProblemNo matter how good your product or service is,... Read More
Traffic-generation is a hot topic for marketers. In particular, "free... Read More
The world wide web or www is a wonderful, inspiring,... Read More
How to get FREE traffic and vistors to your website... Read More
Looking for a way to increase traffic to your web... Read More
"How do I get more traffic to your site?" That's... Read More
In this Article we look at the second competitive advantage... Read More
Whether you are an affiliate marketer, a website designer or... Read More
Webmasters have so much information available to them on the... Read More
It's a strange world, this place we call the internet.... Read More
Traffic Building |