The Hidden Traffic Strategy That Skyrockets Your Profits

If you agree that traffic is the true currency of the web, then you'd want to read this article very carefully?

Every web site owner and Internet marketer with a commercial goal understands the true value of the visitor, studying the synergy between traffic and sales.

The problem is, it is all too easy to get caught up in specific traffic generation methods and lose sight of the 'bigger picture'.

What's this bigger picture you ask?

Your focus should be on creating a total traffic strategy, instead of just concentrating on smaller individual techniques.

This is important as a well-defined strategy allows you to choose the BEST traffic sources for your business goals. It's the smarter and more powerful approach for leveraging on your incoming traffic for skyrocketing profits.

Now setting up a strategy might sound daunting to some, but it really comes down to understanding the difference between SHORT-term traffic and LONG-term traffic.

Most marketers do not even realize there IS a difference between the two, and how this difference can impact your business in more ways than you will imagine.

First let us look at the definitions of these two traffic sources:

1. Short-Term Traffic

Short-term traffic creates a temporary boost in visitors, but there is more to this. You might immediately think of a pay-per-click campaign as an example of short term traffic; but, did you know that certain search engine optimization efforts could also result in a short-lived traffic boost?

The key word here is the word temporary and the question to ask is: temporary relative to what?

A PPC campaign might be temporary relative to your budget. Perhaps you can afford only X number of clicks in your current situation. It may be temporary in that it is not your primary method of traffic generation, but you run campaigns in order to collect leads for your newsletter or test your landing pages.

Likewise, if you have a large budget and have found through testing that PPC visitors convert well for you, then this method becomes a part of your long term strategy.

Here is another example:

Let's say you jumped on the bandwagon and created "smart pages" or "doorway pages" before Google wised up and started banning those sites.

If Google failed to blacklist those types of sites, you could have had a source of long-term traffic on your hands.

I bring this up just to make it clear that not all search engine optimization tactics produce long-term traffic. Experts pound us all daily with the notion that SEO is the holy grail of consistent, long-term traffic. It bears noting that this isn't entirely true.

Changes in algorithms can affect your ranking even when you use legitimate optimization tactics. Put another way, SEO is a preferred method, but you MUST stay on top of things, else your efforts will be short lived and so will your traffic.

2. Long-Term Traffic

Long-term traffic consists of repeat visitors and a consistent influx of new visitors.

Understand that repeat visitors come through relationship building and branding. The focus is on communication, compelling content and some form of direct link between the visitor and your site (e.g. by a newsletter subscription, bookmark or viral product containing your link).

For the search engines, new visitors will only reach your site through broad and consistent exposure. This means you should maintain at least first-page positioning on a handful of relevant keywords. Another necessary criteria is a dominance of a reciprocal linking strategy with other relevant sites. You should also learn how to convert new visitors into REPEAT visitors all the time.

As mentioned one way to a constant flow of long term traffic comes from being able to maintain high search engine rankings for relevant keywords, which is not easy. A powerful weapon I would recommend you to immediately use is at http://www.ewenchia.com/stomp.htm

After understanding the difference between these two traffic sources, the question is how do you use this knowledge to maximize your results and ultimately, profits?

The answer lies in identifying your business goals.

Why? Simply because your goals dictates the type of traffic you want to go after.

Here are some real-life examples. Is your goal to:

  • Split test sales pages? Then use short term traffic through PPC

  • Recruit new subscribers? Use short term traffic through PPC and long term traffic through viral marketing

  • Create consistent flows of visitors to an established site for free? Then use long term traffic through search engine optimization, name and brand building, loyalty building within existing subscriber base and an affiliate program.
Do you now see how your goals decide which type of traffic you need most, which in turn decides how your traffic generation strategy should be planned?

In summary, short term traffic is mostly directed toward some form of testing or quick list building. It also presents an opportunity to collect important feedback on your site in real time.

Long-term traffic on the other hand builds your customer base, subscriber base and audience over time. It allows you to spot trends through examining month's worth of patterns logged in your server's web stats. Your repeat visitors provide a valuable test bed for researching your market and learning how to communicate with them effectively.

The successful marketer uses a blend of both short and long-term traffic and, more importantly, knows the difference between the two so as to create an effective total strategy for website success.

For a deeper understanding of the entire traffic generation game, check out http://www.ewenchia.com/stomp.htm and you'll be on the way to an avalanche of quality traffic in no time.

Like this article? Show your appreciation here: http://www.ewenchia.com/stomp.htm.

Copyright 2004 Ewen Chia

About The Author

Ewen Chia is a successful Internet marketing expert who has mastered the science of instant profit generation. You can learn his proven money-making secrets and explosive marketing strategies by going to: http://www.ewenchia.com/stomp.htm.

express cleaning service Arlington Heights ..
In The News:

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.
Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.
Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.
Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.
Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.
Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.
Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.
Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.
Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.
New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.
A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.
AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.
A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.
New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.
Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.
Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.
Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.
Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.
Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.
Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.
iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.
Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

The Best Website Traffic Sources

You have to search a lot to find what is... Read More

The Importance Of Incoming Links And Reciprocal Links

Building a web site is only the first step in... Read More

How To Drive Traffic To Your Website

How can you have effective results in major search engines?... Read More

Ways to Get Traffic to Your Website

In the real world when you buy real estate the... Read More

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form... Read More

How To Appear in Googles Local Search Results

Google doesn't only exist at http://google.com/ - Google also has... Read More

13 Steps to Increasing Your Link Luck

Link development can be an absolute nightmare. It takes up... Read More

How to Increase Web Site Traffic in Three Steps

To increase web site traffic, you first need determination, a... Read More

Is There Such A Thing As LAZY Way To TRAFFIC?

Nowadays there are just too many people trying to give... Read More

Link To Get Traffic - Not Search Engine Rankings!

There have been a lot of changes on the web... Read More

Generating Traffic On A Budget

Most webmasters keep their prized web traffic generating systems to... Read More

Secret to Increase Traffic from Banner Exchanges

IntroductionBanner exchanges allow you - as a website owner -... Read More

Step Into My Parlour? Easy Ways To Entice The Right People To Your Website

Though traditional marketing methods cannot be ignored, having a website... Read More

10 Tips on How to Increase Your Website Traffic

Not so long ago I had read an article about... Read More

3 Instant Traffic Techniques for Mini-Sites

When building websites there are two main options: large content... Read More

Building A Business Without Advertising Your Product

Are you trying to sell your product online with little... Read More

Turn One-Time Hits Into Repeat Visitors

Every website owner faces the same challenge: How to get... Read More

5 Top Tips For Attracting Targeted Traffic

One of the most common needs of online business owners... Read More

The #1 Secret For Building Website Traffic

The number one question among webmasters is "How can I... Read More

How to Get More Traffic Than You Can Use

Traffic-generation is a hot topic for marketers. In particular, "free... Read More

5 Ways to Get More Traffic to Your Site

One thing you can never have too much of online... Read More

Youre Not Linking, TheyNe Cot coming!

Large companies tend to spend huge amount of money on... Read More

Advertising on a Budget -- Part 1: Using Print to Drive Traffic Online

This is the first article of a three-part series. I... Read More

Alexa: Why You Should be Using the Toolbar

Why on earth would anyone want to install a piece... Read More

Buying Links for Free Traffic - Is it Worth the Price?

The debate rages on forums all over the internet-should one... Read More

tidy up service Arlington Heights ..