There are many different approaches and techniques required when optimising a website for a high ranking in your chosen search engine. In most cases loads of informative, relevant content is required as well as plenty of outgoing links to separate you from the cat like competition.
But one of the most important factors that the search engines consider when reviewing your site is the amount of other webmasters (the owner of a website) linking to your website. The reason that this is considered vital is because it is an off the page factor, meaning that it is not directly under your control. Therefore it will be an indication of your sites popularity when another site links to you via their web page. However it is not enough to submit your site to any webmaster in the hope they incorporate a link to you in their site.
The search engines look for links from websites of relevance to yours, popularity of that linking site and keywords relating to your site included in the link text. Google is unique in terms of how it evaluates a page. It uses a process called page rank which will give a website a rating of between 0 -10 in accordance with its popularity.
To find out the page rank of a website all you have to do is download the google toolbar and it will display on a green bar what the websites page rank is. This is an important factor but it is not an indication as to where a page will rank as google will analyse many other factors including the title tag, content, prominence etc.
The best way to increase you page ranking is to either add further content or find others to link to your site, both of which I will explain further down. To identify your link popularity visit addme.com and click on popularity. This tool will display all the sites that link to your or your competitor's website, all you have to do is type in your web address. If you are finding it difficult to find websites to link to then visit addme.com or type your competitors address into the link popularity tool and this will display all those that have linked to your competitors.
Where to place your link
There are many different ways that you can publicise your site on the internet, but below I have included 2 of the more popular methods.
Reciprocal Link
This involves you literally trading links with another webmaster and therefore increasing both web sites' popularity. It is important that you target the correct web site, as a site that is not listed within google will not increase your popularity and will only consume more of your time, therefore it is best to target sites that have a page rank of 4 or above. This does not mean that you must reject all below this ranking it just means that you will have most success in increasing your popularity if you aim for sites with a page rank of 4 or above as these sites are already considered as popular sites by google. Treat your outgoing links like precious gems as you do not wish to be spotted linking to irrelevant sites. If your site has a low page rank then do not take it into consideration as most people are not aware of the page rank system, so you only need to inform webmasters if your site has a good page rank.
Approaching Webmasters
Once you have identified a relevant, popular site you will need to approach the webmaster. This is the most important part of your link campaign as it will determine whether or not you site is accepted. When approaching webmasters you should include the following:
Promote your articles
If you enjoy creating content then you may consider writing an article and distributing it so that others can include it on their site. When the article is included on someone else's site then it will include your link, therefore you receive another link to your site. You may want to set restrictions on the distribution of the article, such as:
This will prevent un-suitable websites from displaying your article.
About The Author
Article copryright addme.com and written by Gareth Mailer. Please visit for further, more comprehensive articles.
professional maid services Deerfield ..If you could get high quality traffic that would grow... Read More
1. Trade links with other websites. Websites that are related... Read More
In this article we will look at how to get... Read More
There's a stiff wind blowing in a new direction on... Read More
Writing LinksIn the first part of this article we learned... Read More
One thing you can never have too much of online... Read More
Increasing your online business hinges on your ability to optimize... Read More
One Way Links from High Page Rank Pages are Your... Read More
Do you know that you can promote your home business... Read More
Part 27. Ezine Ads - create an ad for your... Read More
Alright, so you have a website but are lacking visitors?... Read More
Qualified traffic is the lifeblood of any web site today,... Read More
First off all let's define what is a link exchange?... Read More
Considering all of the money you spend on promotion and... Read More
So we gather in all the relevant information we can... Read More
We all know the value of getting links to our... Read More
The world wide web or www is a wonderful, inspiring,... Read More
Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More
Whether you are an affiliate marketer, a website designer or... Read More
The trick to making it REALLY big on the internet... Read More
Reciprocal linking is an effective, free way to get more... Read More
Much has already been said about having a content rich... Read More
Just to recap - Part 1 of this article outlined... Read More
1. Make all or part of your site into a... Read More
The results of the social bookmarking experiment I have been... Read More
quick home cleaning Lake Forest ..Want to know the #1 misconception among Internet marketers and... Read More
Reciprocal linking is considered by many people the most effective... Read More
Link Popularity refers to the number of links coming from... Read More
Is website traffic convertible to cash? The answer is yes.... Read More
This is the first article of a three-part series. I... Read More
This interesting idea is likely to drive your competitors nuts.It... Read More
There are many ways to get free traffic to your... Read More
Webmasters look for ways to get a higher ranking with... Read More
Do not pay anyone or any service to submit your... Read More
Traffic is the food that every website needs in order... Read More
Much has already been said about having a content rich... Read More
Some education is essential to enlighten you about this form... Read More
This is part two of an article series which will... Read More
It's been several months now since I've been promoting my... Read More
As a result of search engine changes, linking with other... Read More
I don't know about you, but when I built my... Read More
If your new to the internet marketing world, you might... Read More
Winning the traffic exchange game can be done. I was... Read More
If you advertise through click-exchange traffic programs or GPTR programs,... Read More
With all the buzz going on about the importance of... Read More
Digital Economy : What Is e-Marketing : Internet Search Engines... Read More
This is the first in a series of three articles... Read More
If you want to get something from others, the fastest... Read More
It official Yahoo has dropped Google and will be using... Read More
There are lots of ways to get traffic to your... Read More
Traffic Building |