The Link Factor

There are many different approaches and techniques required when optimising a website for a high ranking in your chosen search engine. In most cases loads of informative, relevant content is required as well as plenty of outgoing links to separate you from the cat like competition.

But one of the most important factors that the search engines consider when reviewing your site is the amount of other webmasters (the owner of a website) linking to your website. The reason that this is considered vital is because it is an off the page factor, meaning that it is not directly under your control. Therefore it will be an indication of your sites popularity when another site links to you via their web page. However it is not enough to submit your site to any webmaster in the hope they incorporate a link to you in their site.

The search engines look for links from websites of relevance to yours, popularity of that linking site and keywords relating to your site included in the link text. Google is unique in terms of how it evaluates a page. It uses a process called page rank which will give a website a rating of between 0 -10 in accordance with its popularity.

To find out the page rank of a website all you have to do is download the google toolbar and it will display on a green bar what the websites page rank is. This is an important factor but it is not an indication as to where a page will rank as google will analyse many other factors including the title tag, content, prominence etc.

The best way to increase you page ranking is to either add further content or find others to link to your site, both of which I will explain further down. To identify your link popularity visit addme.com and click on popularity. This tool will display all the sites that link to your or your competitor's website, all you have to do is type in your web address. If you are finding it difficult to find websites to link to then visit addme.com or type your competitors address into the link popularity tool and this will display all those that have linked to your competitors.

Where to place your link

There are many different ways that you can publicise your site on the internet, but below I have included 2 of the more popular methods.

Reciprocal Link

This involves you literally trading links with another webmaster and therefore increasing both web sites' popularity. It is important that you target the correct web site, as a site that is not listed within google will not increase your popularity and will only consume more of your time, therefore it is best to target sites that have a page rank of 4 or above. This does not mean that you must reject all below this ranking it just means that you will have most success in increasing your popularity if you aim for sites with a page rank of 4 or above as these sites are already considered as popular sites by google. Treat your outgoing links like precious gems as you do not wish to be spotted linking to irrelevant sites. If your site has a low page rank then do not take it into consideration as most people are not aware of the page rank system, so you only need to inform webmasters if your site has a good page rank.

Approaching Webmasters

Once you have identified a relevant, popular site you will need to approach the webmaster. This is the most important part of your link campaign as it will determine whether or not you site is accepted. When approaching webmasters you should include the following:

Your web address in the subject line
Inform the webmaster that you particularly enjoyed reading a certain article or that you enjoyed browsing through the user-friendly forum or anything else that indicates to the webmaster that you have actually visited their site. This will show the webmaster that you are not just spamming masses of sites in the hope that your link will appear.
Tell the webmaster why he or she should link to your site. Make sure that you state similarities between the two sites and other important information that will help sway his or her opinion.
If possible include the webmasters name
Inform the webmaster that you have placed a link to their site on your home page in a prominent position (do this before you approach the webmaster).

Promote your articles

If you enjoy creating content then you may consider writing an article and distributing it so that others can include it on their site. When the article is included on someone else's site then it will include your link, therefore you receive another link to your site. You may want to set restrictions on the distribution of the article, such as:

The article must include your name and link at the bottom of the page
It must not be modified
It can only be used on sites that have a page rank of 4 or above
You retain copyright of the article

This will prevent un-suitable websites from displaying your article.

About The Author

Article copryright addme.com and written by Gareth Mailer. Please visit for further, more comprehensive articles.

addme.com

tidy up service Glenview ..

In The News:

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

The Link Factor

Traffic Building