I am not going to bore you by loading this article with a bunch of redundant, irrelevant garbage you already know. So let's just cut to the chase.
I'm tired of reading the same old Link popularity articles. No one is saying anything new. The main question on everyone's mind is "How can I get and KEEP a good ranking in the major search engines?" Even those websites doing well are fighting to keep their place. There must be a way to consistently appear in a good position with the major search engines?
Reciprocal links, OBSOLETE
Webmaster long ago realized the importance search engines attached to link popularity for top search index positioning and resorted to reciprocal linking hocus pocus. However this practice does not indicate either site as being an authority and actually gives a slight edge to the lesser ranked site. This strategy has already become obsolete and very soon the search engines will change their algorithms and teach their spiders to take it into account.
Inbound One Way Links, ALMOST IMPOSIBLE
To achieve high link popularity the best type of links to build are inbound one-way links. This simulates how natural links would accrue when other webmasters point to your site because they found the content worth linking to. Unless you are a manufacturer getting other webmasters to link to your site without you linking back is almost impossible. BE HONEST, would you do that? If you are interested in building inbound links here is an excellent article with lots of suggestions by Salihu Ibrahim
Link popularity, SAME OLD STUFF
So to build link popularity you resort to the same old stuff. Directories are categorized listings of links from around the web so you spend an evening getting listed in quality directories such as DMOZ or Yahoo, then a few more hours searching out smaller link directories. Here a new problem arises. I have noticed a trend in smaller directories today, you pay for a listing or for a free listing you have to reciprocate. Spend cash or get trash. Now what?
Content, Content, Content
We all know the most powerful way to get inbound, one-way links is to have great site content that other web sites will want to link to. So you write a few interesting and informative articles for your web site. Most of the top ranking web sites today got to the top because of great content why not you. Now you can send out a few e-mails to webmasters whose sites are in the same category and offer links to your content thus creating one way links, but they may ask for reciprocation, so what do you do?
The Real Silver Bullet, THREE WAY LINKS
If you are observant you will see that many websites are part of a group, sometimes owned by the same person. In many cases this has been done to push visitors, influence spiders or just for convenience. What ever the reason, if you can find this situation you can set up the perfect link scenario, three way links. I will give you only a couple examples. For these examples you are site A.
Text link from site A (your article) (PR3) linking to a similar article on site B (PR4) and a link back to site A's index page (PR5) from site C's index (PR5) -- Or -- A link from the partners page (PR3) on site A to the main page of site B (PR4) and a link from one of site C's category pages (PR4) to an article on site A (PR3)
In each link scenario everyone gets a one way link. This can be set up in any field of interest, internet, photography, fishing, hunting, shopping, anyplace where articles or content would appear. Delivering relevant links from relevant content is the key. If you come across an opportunity like this simply send an email to the web site owner requesting a possible three way link exchange. Ask them to visit your site and read your article first before making a decision. If your site is laid out well and the article content has some quality a smart webmaster will jump at the chance.
They may like a number of your articles so make sure each article has your byline with a link pointing to your site. Make sure that the text link has your keywords in it and not your domain name and remember that good author tag lines have a maximum of two links. Associating a Creative Commons license to your work is also a good idea, you keep your copyright but allow people to copy and distribute your work provided they give you credit -- and only on the conditions you specify.
Summary
Increasing your search engine ranking is best accomplished by improving your web site's link popularity. This can be achieved by using your sites content as leverage in setting up one-way links via three way link exchanges. Each exchange takes a little time and a lot of thought but the end result will benefit both parties and seeing your efforts turn into a dramatic increase in traffic will be your reward.
Michael Klasno is an Assisted SEO Marketing Specialist and CEO of Net Performance Group Inc. Net Performance specializes in fishing and outdoor website design and marketing. For more internet marketing articles by this author please visit: http://www.netperformancegroup.com/articles/articles.htm
Biggsville limousine Chicago airport .. Lockport Chicago limo O’HareIf you're feeling a bit of confusion and frustration about... Read More
Every website owner faces the same challenge: How to get... Read More
We all know that the secret to success on the... Read More
I`ve had people come to me and say "Traffic Exchanges... Read More
Traffic exchanges are everywhere. A traffic exchange is a clever... Read More
By doing one thing solve other people's problems.That's it this... Read More
When I started getquotes-it.com in 2003, I knew... Read More
Just imagine ... your website having high PageRank and a... Read More
There is so incredibly MUCH you can do to successfully... Read More
We all need traffic. It's the life-blood of an online... Read More
Building a web site is only the first step in... Read More
There are three main sources for you to get the... Read More
A funny thing happened to me three months ago. I... Read More
Finding quality traffic though effective website promotions is the number... Read More
Should link exchanges be used? What are link exchanges? Do... Read More
Although the topic of keyword strategy and selection may appear... Read More
Quality traffic, website promotion and product and service advertisement is... Read More
Having a website is great but, if the site doesn't... Read More
This is the 2nd day of "Free Traffic Course" and... Read More
You have just uploaded your web-site and it looks great!You... Read More
All too often I find site owners are confused (or... Read More
Well, an effective link building strategy is not building some... Read More
Now that more emphasis (to get better ranking in SERPs)... Read More
Traffic is one thing, but targeted traffic is everything.You have... Read More
Bill Huang sits down at his computer. As he connects... Read More
to o hare transportation Arthur ..This is part two of an article series which will... Read More
Online statistics shows that about 10% from online visitors make... Read More
So what is this all important secret? It can generate... Read More
This is the first in a series of three articles... Read More
After all the debate over website design, shopping carts and... Read More
You get a flash of inspiration and an interesting topic... Read More
For the past few years, I've been stashed away in... Read More
Bill Huang sits down at his computer. As he connects... Read More
When adding a link directory to a web site there... Read More
Getting visitors to your web site is not one of... Read More
An Introduction to Link ExchangeInitially, when the internet was in... Read More
I don't know about you, but when I first entered... Read More
Every webmaster who has personally tried promoting his or her... Read More
I just had to get into the fray! I'm new... Read More
Increasing your online business hinges on your ability to optimize... Read More
IntroductionBanner exchanges allow you - as a website owner -... Read More
What good is a website without traffic? A website without... Read More
Every website owner wants their website to be popular; some... Read More
It's a strange world, this place we call the internet.... Read More
The first part has dealt with introductory elements which could... Read More
Looking for a way to increase traffic to your web... Read More
Isn't online a magical invention? Surely it is, just imagine... Read More
Proper Use Of Meta tags For A High Google RankingGoogle... Read More
If you are looking at ways to increase traffic to... Read More
Does anyone really enjoy the tedium of spending hours upon... Read More
Traffic Building |