Home
>
Traffic Building
>
Using Free Publicity to Build Your Web Site Links and Traffic

Using Free Publicity to Build Your Web Site Links and Traffic

So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search.

You're not alone. This scenario is playing out all across the web, yet there is a simple solution to the problem. Publicity. Publicity is the art of gaining exposure for your web site, product, or service with press releases, articles, and other promotional methods.

A consistent publicity campaign can get you links from some of the best web sites on the Net. These links provide your web site with "Link Popularity" and the Google PageRank numbers you need for high search engine ranking and traffic. Plus, the links themselves can bring you a significant about of targeted traffic.

The Top 5 Tips for Getting Publicity (and Links)

Here are a few of my tips for getting publicity and links on the web sites, AND getting news stories and articles in the newspapers, magazines and Internet radio show sites.

TIP #1: Be Consistent - Stick With It For The Long-Haul

For maximum results, use public relations as a long-term awareness and link-building campaign. This will allow your messages to be delivered to the appropriate audience and generate visibility, traffic and sales for you.

The biggest mistake I see businesses making with publicity, is they're not consistent at all, only sticking with it for 1, 2, or 3 months. It pays to be consistent is because sometimes you'll send out a press release and get no response back, no publicity, nothing... In fact, this is when most people quit, when they should realize that publicity is a "numbers game" that generates exposure over the long-run if they would just stick with it.

Plus, if you know where to submit your articles and send your press releases, each one that you write can generate 3-20 or more new publicity hits and new links to your web site! So, send something to the media at least every month, if not every week or two. Stay on track by scheduling your articles and news releases on your marketing calendar.

TIP #2: Offer Great News Ideas and Quality Articles

To maximize your results, don't send corporate "flack" to the media. "Flack" is blatant advertising disguised as a press release. Instead of wasting the media's time, be their ally by sending them real news and quality articles that help their audience.

Don't think you have enough time or ideas for writing articles and press releases? You probably already have the content for 12 press releases or articles without having to write a bunch of new content.

Where is this "hidden" content that's already written? It's the content on your web site, and in your white papers, and other marketing materials. Simply "repurpose" and edit this content into announcements, articles, press releases, tip sheets, and other publicity materials.

TIP #3: Expand Your Publicity Campaign By Building A Media List

In the publicity game, your greatest assets are your contacts. Since you know your ideal customer, you can target the web sites, media, and publications that your customers use to get their news and information. Your media list should consist of the following types of media...

Industry-specific web sites, and e-newsletters
Internet blogs, discussion forums and discussion lists
Article syndicators
Trade publications
Newspapers
Magazines
Radio & TV shows

TIP #4: Distribute Via E-Mail

A 2003 study by the Meta Group revealed that approximately 80% of business people say their e-mail is more valuable than the phone. This applies to media professionals as well, so send your press releases and articles via e-mail. E-mail is f*ree and easy to use, but adhere to these quidelines for e-mail press releases...

Introduce yourself via e-mail to the media professionals on your list and start building a relationship.
Use a compelling subject line that is personalized by including their first name.
Never ever send attachments
Be sure to format your e-mails in ASCII text file with hard returns at 65 characters. (Use Microsoft NotePad)
Following up via the telephone will greatly increase your results, but never ask "did you receive my press release?" (The media hate this question since they get hundreds of press releases a day!)

TIP #5: Post Your Articles On Your Web Site And E-Mail Newsletter

Content is King on the Internet, and the search engines love web sites with great niched content. Your articles and news releases are a perfect source of keyword rich text that's tasty "spider food" for the search engine crawlers. So, post your articles and press releases on your web site to increase your search engine traffic.

But don't stop there. Send them to your e-mail newsletter subscriber list, you never know who might be on your list who will love your article and link to it!

CONCLUSION:

As the great P.T. Barnum once said... "Without publicity a terrible thing happens... nothing!" Publicity is a great way to build your web site links, visibility, traffic and sales. Use these tips to maximize your publicity campaign's success.

Promote! Promote! Promote!

About The Author

Article by Matt Hockin, of Interactive Marketing, Inc.

Interactive Marketing, Inc. assists business owners with increasing their growth and profits with cost-effective, high-ROI sales and marketing strategies.

http://www.interactivemarketinginc.com/

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Using Free Publicity to Build Your Web Site Links and Traffic

Traffic Building