Home
>
Traffic Building
>
Why Getting More Traffic is the Biggest Mistake Web Owners Make

Why Getting More Traffic is the Biggest Mistake Web Owners Make

Want to know the #1 misconception among Internet marketers and website owners?

Here it is:

The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.

The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not including the related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc.

Of course this is understandable from one point of view. With search engines changing algorithms and competitor websites multiplying, it's understandable that web site traffic via the search engines is dwindling. (That's not the only way to get traffic but that's a whole NEW article). So wanting more traffic for your website is a noble aspiration.

However it's not the most important thing. Not even close.

There's another factor that's even MORE important than having a well designed website or even getting web site traffic. What is it?

Web Conversion.

Web conversion is the ratio of sales to visitors to your website. So for example, if you get 100 unique visitors to your website and make 1 sale, your conversion rate is 1 / 100 or 1%.

Increasing your web conversion rate is 10 times more important than getting more traffic - in my humble opinion.

Want proof? Just run some numbers.

Let's say you're getting 100 unique visitors to your website per day and that you make 1 sale per day (or per 100 visitors). So your conversion rate is 1%. Let's say that each sale nets you $100. So you're making $100 a day or $700 a week.

Not bad right?

But let's say you want make more money so you decide to get more traffic. You run some pay per click ads and get 50 more unique visitors a day. (Or maybe you hire a SEO expert and pay thousands of dollars to get higher rankings, or maybe you buy some high-ranking links, etc.) Regardless that's a 50% jump in traffic.

Pretty impressive. But you've definitely put out a LOT of effort and even money to get more traffic. Was it worth it?

Well, you're now making an average of 10.5 sales per week (150 hits per day x 7 days x 0.01). That's approximately $1050 per week - or an extra $350 a week.

That's pretty good. But it did cost you depending on how you got that extra traffic.

Now let's look at a much EASIER way to increase sales.

Let's say you do some research on web conversion and how to build a better-converting website. You do some tweaks here and there, test it, take out some text, test it, write better copy, make your website cleaner, test it, make the product benefits stand out...and voila your conversion rate goes up to 3%

(That's not hard to do, some websites even have a 20% conversion rate).

Now let's look at your sales. You haven't gotten any more traffic but at 100 unique visitors a day and 3% conversion rate you're making 100 x 0.03 = 3 sales or $300 a day. That's $2100 per week - an extra $1400.

Wow.

And did you spend thousands of dollars to get better rankings and more traffic? Did you spent $50-$200 a week on pay per click traffic? No - you just spent some time learning and tweaking your site to increase the conversion rate.

See how much easier that is? Now obviously it's a little more complicated than that - you have to test and track your results to see what works and what doesn't work.

But in the end you have a high-converting website that just keeps making money for you while you relax and go on vacation. You don't have ongoing costs to your SEO expert or the pay per click search engines either.

Considering how much easier and profitable it is to focus on increasing your conversion rate over getting more traffic, you'd think that most webmasters and marketers would be more concerned with conversion.

Want to know the shocking thing?

They're not! (Ok, the really smart ones are, but most of the other ones are trying to increase traffic).

Remember how we said above that the term 'web traffic' gets over 43,000 enquiries per month? Guess how many enquiries the term 'web site conversion' gets? 316!

It's absolutely mind-blowing. Very few webmasters are trying to increase their conversion rate. Most of them are spinning their wheels trying to increase traffic!

If you've been wearing yourself out trying to get more web traffic, take a minute and realize there is an easier way to increase sales. Focus on web conversion and you'll be miles ahead of the competition - probably for years to come.

Kate Fox is contributing writer to web conversion

For more free tips and articles on how to improve your web conversion rate and make more sales, visit: web conversion

Flossmoor limo rentals .. Lockport Chicago limo O’Hare

In The News:

Here are some travel hacks to save money on your next vacation including setting up price alerts, remaining flexible and checking for 24-hour price drops.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

One report claims at least 25 million people were targeted by infostealer malware between the beginning of 2023 and the end of 2024, capturing bank card details and passwords.

The LaserWeeder G2 uses lasers, artificial intelligence and advanced robotics to offer an alternative to chemicals traditionally used in farming.

Tech expert Kurt “CyberGuy" Knutsson says a malware app called SpyLend is posing as a financial tool, hitting 100,000-plus downloads.

Tech expert Kurt “CyberGuy" Knutsson says Clone Robotics’ Protoclone mimics humans with 1,000 muscles – too human for comfort.

Tech expert Kurt “CyberGuy" Knutsson urges you to use Apple’s App Privacy Report to see what your apps are really up to.

Tech expert Kurt “CyberGuy" Knutsson talks about how to smoothly transfer your data from an old laptop to a new one using cloud storage or external drives.

Kurt the CyberGuy offers tips to safeguard your personal information as scammers become more sophisticated with scam texts and other methods.

WeRide's unmanned electric delivery van, the Robovan W5, has 194 cubic feet of cargo space and can carry payloads up to about 2,205 pounds

Kurt the CyberGuy recommends deleting 16 browser extensions immediately in response to a report saying more than 3.2 million web users were affected by a security breach.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A robotics firm in China claims a robot has performed the world's first humanoid robot front flip, which is significantly more difficult than a backflip.

A digital ID may be even more secure than a physical ID. Storing your driver's license in your Apple Wallet is an ideal solution for commuters.

A cybersecurity firm has shed some light on just how common tax scams have become. Kurt the CyberGuy offers his advice for how to protect your refund.

Lifesize Plans offers immersive walk-throughs that allow customers the opportunity to tour a home's design before construction actually begins.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

A man invested $4 million in bitcoin and lost it all with a single click when he was targeted by a vishing scam, which uses phone calls to trick people.

Expandable's Touchdown is a designer trailer that promises a luxury off-grid living experience and unfolds into a home in about 15 minutes.

Major employee screening company data breach affects 3.3 million people. Tech expert Kurt “CyberGuy" Knutsson explains what happened and gives five ways to protect your data.

Kurt “CyberGuy" Knutsson reveals mind-blowing tech that gives you sunlight on demand.

New malware "FrigidStealer" targets Mac computers. Tech expert Kurt “CyberGuy" Knutsson offers four ways to stay safe from infostealer malware.

Kurt “CyberGuy" Knutsson talks about how lab-grown muscles power a biohybrid hand for scalable prosthetics and research.

Reports of task scams have significantly risen in the past four years, according to the Federal Trade Commission. Kurt the CyberGuy offers some red flags.

iPhones have a hidden folder that eats up storage without you knowing it. Kurt the CyberGuy offers some tricks to free up storage on your device.

Why Getting More Traffic is the Biggest Mistake Web Owners Make

Traffic Building