Home
>
Traffic Building
>
Why Getting More Traffic is the Biggest Mistake Web Owners Make

Why Getting More Traffic is the Biggest Mistake Web Owners Make

Want to know the #1 misconception among Internet marketers and website owners?

Here it is:

The biggest mistake web owners make is thinking that it's all about GETTING MORE TRAFFIC.

The term 'web traffic' gets over 43,000 inquiries per month according to Overture - that's over half a million queries a year! And that's not including the related searches like 'web site traffic', 'get more hits', 'increase web traffic, etc.

Of course this is understandable from one point of view. With search engines changing algorithms and competitor websites multiplying, it's understandable that web site traffic via the search engines is dwindling. (That's not the only way to get traffic but that's a whole NEW article). So wanting more traffic for your website is a noble aspiration.

However it's not the most important thing. Not even close.

There's another factor that's even MORE important than having a well designed website or even getting web site traffic. What is it?

Web Conversion.

Web conversion is the ratio of sales to visitors to your website. So for example, if you get 100 unique visitors to your website and make 1 sale, your conversion rate is 1 / 100 or 1%.

Increasing your web conversion rate is 10 times more important than getting more traffic - in my humble opinion.

Want proof? Just run some numbers.

Let's say you're getting 100 unique visitors to your website per day and that you make 1 sale per day (or per 100 visitors). So your conversion rate is 1%. Let's say that each sale nets you $100. So you're making $100 a day or $700 a week.

Not bad right?

But let's say you want make more money so you decide to get more traffic. You run some pay per click ads and get 50 more unique visitors a day. (Or maybe you hire a SEO expert and pay thousands of dollars to get higher rankings, or maybe you buy some high-ranking links, etc.) Regardless that's a 50% jump in traffic.

Pretty impressive. But you've definitely put out a LOT of effort and even money to get more traffic. Was it worth it?

Well, you're now making an average of 10.5 sales per week (150 hits per day x 7 days x 0.01). That's approximately $1050 per week - or an extra $350 a week.

That's pretty good. But it did cost you depending on how you got that extra traffic.

Now let's look at a much EASIER way to increase sales.

Let's say you do some research on web conversion and how to build a better-converting website. You do some tweaks here and there, test it, take out some text, test it, write better copy, make your website cleaner, test it, make the product benefits stand out...and voila your conversion rate goes up to 3%

(That's not hard to do, some websites even have a 20% conversion rate).

Now let's look at your sales. You haven't gotten any more traffic but at 100 unique visitors a day and 3% conversion rate you're making 100 x 0.03 = 3 sales or $300 a day. That's $2100 per week - an extra $1400.

Wow.

And did you spend thousands of dollars to get better rankings and more traffic? Did you spent $50-$200 a week on pay per click traffic? No - you just spent some time learning and tweaking your site to increase the conversion rate.

See how much easier that is? Now obviously it's a little more complicated than that - you have to test and track your results to see what works and what doesn't work.

But in the end you have a high-converting website that just keeps making money for you while you relax and go on vacation. You don't have ongoing costs to your SEO expert or the pay per click search engines either.

Considering how much easier and profitable it is to focus on increasing your conversion rate over getting more traffic, you'd think that most webmasters and marketers would be more concerned with conversion.

Want to know the shocking thing?

They're not! (Ok, the really smart ones are, but most of the other ones are trying to increase traffic).

Remember how we said above that the term 'web traffic' gets over 43,000 enquiries per month? Guess how many enquiries the term 'web site conversion' gets? 316!

It's absolutely mind-blowing. Very few webmasters are trying to increase their conversion rate. Most of them are spinning their wheels trying to increase traffic!

If you've been wearing yourself out trying to get more web traffic, take a minute and realize there is an easier way to increase sales. Focus on web conversion and you'll be miles ahead of the competition - probably for years to come.

Kate Fox is contributing writer to web conversion

For more free tips and articles on how to improve your web conversion rate and make more sales, visit: web conversion

spotless home service Deerfield ..

In The News:

The Fox News AI Newsletter brings you the latest developments on artificial intelligence, with news on OpenAI moving to soon allow erotica for adult users.

Eric Schmidt alerts that hackers can reverse-engineer AI models to bypass safety measures, citing examples like the jailbroken ChatGPT variant called DAN.

Cybercriminals exploit Microsoft Teams through impersonation, malicious links and fake profiles to gather intel and deliver ransomware to personal and work devices.

Google, Dior, Allianz and dozens of other companies lost sensitive customer data in Salesforce-related breaches affecting millions of records across multiple sectors.

Apple launches iOS 26 with new Preview app that combines document editing, PDF annotation and scanning features into one streamlined iPhone experience.

New AI road monitoring system uses sensor-embedded fabric to predict infrastructure problems, potentially reducing maintenance costs and traffic disruptions for cities.

Holiday charity scams target retirees through lookalike organization names, untraceable payment requests, and data broker information to steal donations.

The Federal Trade Commission says criminals are posing as IRS agents, law enforcement officers or other officials, often over the phone or online, to steal thousands of dollars at a time.

AI phishing scams now use voice cloning and deepfake technology to trick victims, but Kurt "CyberGuy" Knutsson reveals warning signs to watch for.

Inversion Space unveils Arc, a reusable reentry vehicle that can deliver up to 500 pounds of cargo from orbit to anywhere on Earth in under an hour.

Red flags like processing fees, urgent countdowns and requests for full Social Security numbers expose fraudulent settlement sites targeting consumers.

Comprehensive analysis of Google Maps, Waze and Apple Maps examines usability, routing accuracy, data handling and features across the top navigation platforms.

Expert analysis reveals whether wired Ethernet or wireless Wi-Fi connections are safer for home internet use, plus practical steps to secure your network from attackers.

Australian construction robot Charlotte uses sand, crushed brick and recycled glass to 3D print fireproof, floodproof homes with reduced carbon footprint.

Cybercriminals are using fake invitation emails to trick recipients into downloading malware and stealing personal information and data.

Flying drones could help retailers fight a 93% increase in theft rates as Flock Safety promotes airborne security systems to track suspects and deter crime.

The Fox News Artificial Intelligence Newsletter brings you the latest news on the emerging technology every Saturday, highlighting top stories.

Hacker group Radiant stole data from 8,000 children at Kido nursery chain, demanding ransom and directly contacting parents with intimidation tactics.

As 18 states implement bell-to-bell cell phone bans, creative students use Google Docs, iMessage on MacBooks and Post-It notes to stay connected in class.

A sheriff's captain says deputies often spend hours writing reports between calls, but Axon's AI program, Draft One, helps them save crucial time in the field.

Sora 2, OpenAI's new video-generation app, can create AI-generated videos based on a singular prompt. The results are both mind-blowing and terrifying.

iPhone and Android users can reduce Wi-Fi calling battery drainage through settings adjustments, background app limits and stronger Wi-Fi connections.

Work email scams are becoming harder to detect as criminals use AI and spoofed addresses to trick employees into opening malicious attachments and links.

From her Arizona living room, Christina Chapman ran a covert hub that helped North Korean operatives infiltrate U.S. firms, netting $17 million in stolen salaries.

UC Santa Barbara researchers developed a soft robotic intubation system that achieved 100% success rates for experts and 96% for paramedics with minimal training.

Why Getting More Traffic is the Biggest Mistake Web Owners Make

Traffic Building