There are literally billions of Web sites online now offering all types of products and services. Some succeed brilliantly, while others fail miserably.
There can be many reasons for the failure of some Web sites: poor marketing, poor planning, a weak knowledge of the target market, or just an overall lack of knowledge of business principles by the Web site owner.
One shared trait of successful Web sites, however, is the ability and drive to provide good resources to its visitors. This is a tactic that increases traffic, keeps visitors engaged and coming back, and lends authenticity and reliability to a site. Yet many new (and sometimes "not so new") Web masters neglect this very important facet of Web site development and Internet marketing.
Why? There are many reasons, however, here are the "most" common:
1. A Web master may be unaware that resources when added to a Web site can add value and increase sales. Adding resources, especially those that are Affiliate links to other products or services, is a great way to "backend" sales, by offering visitors more than the main product or service to buy.
2. A Web master may feel (wrongly) that offering other products or services, or including great informational resources may "compete" with their own product or service. They may be reluctant to expose others to resources or products and services that are the "same" as theirs, feeling that the competitor will end up with the sale. This may be true to some extent.
However, the benefits of providing other resources and products or services besides the main product or service greatly outweigh the negatives. Studies have shown that Web sites containing great resources have more return visitors, and greater sales numbers overall.
3. A Web master may not feel comfortable assuming the liability for other products and services, or other resources that are added to a site. Of course, the more that a site contains, the greater the maintenance and cost associated with a site. However, again, the benefits of a resource-laden site far outweigh the liabilities.
4. A Web master may have no idea how to find good resources or make a judgment about what to add and what to omit.
All of the above seems to account for the reluctance of some to add additional products and services or resources to their sites. Since adding additional products and services are beneficial to almost all Web sites, here are a few guidelines when choosing which resources to add, which to omit, and the approximate amount of resources to add.
1. Resources should always reflect the main theme of a Web site and be complimentary to the main Web site, as well as the other products, services, and resources that already exist. E. G. An Internet Marketing site should, in all probability, only contain links to products, services, and resources that reflect Internet Marketing.
2. Resources should always be "content rich" and interesting to the visitor. A smattering of lackluster, "same old, same old" type resources does the Web master little good, and may even hurt the Web site, by reducing its sales effectiveness.
3. Resources should be updated at least monthly, to keep the site "fresh and lively" for return visitors. Visitors quickly lose interest if a site seems stagnant.
4. Resources should be plentiful enough to fill out a site, however, they should never overshadow the main theme of a site nor should they take away from the main purpose. They should be placed in an orderly fashion, and laid out for easy accessibility and readability. Clutter should be avoided at all costs, and a clean look maintained. There is a fine line here between "just enough" and "way too much".
5. Avoid gimmicky, poorly written, ethically substandard resources. A Web master must use judgment when choosing resources that are truly an asset to the site. "If in doubt, don't" is a good rule of thumb here.
Resources not only add quality and backend sales on a Web site, they enhance Search Engine placement by providing content and incoming links. They give visitors a good feeling about the site, and they set the Web master up as an "expert" in any given field.
However, quality must always rule over quantity, when placing resources and additional products and services on a site. If prudence is used, resources will enhance sales and traffic, and keep the site "alive and well" long after other competitive sites have disappeared!
Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
cleaning team near Winnetka ..Did you know that web linkage is responsible for a... Read More
A reciprocal link is when a web site links to... Read More
Every website owner faces the same challenge: How to get... Read More
If you're feeling a bit of confusion and frustration about... Read More
Why would you pay for advertising if you could just... Read More
We will start with one Internet Marketing myth - the... Read More
We will begin this topic with one assumption, that our... Read More
The number one question among webmasters is "How can I... Read More
It's no secret, the lifeblood of any website is the... Read More
3 years ago when I started trying to make money... Read More
Website link popularity is used to indicate how many other... Read More
There are many different approaches and techniques required when optimising... Read More
Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More
The importance of link popularity is widely known and many... Read More
FAQ pages are an often overlooked way to generate free... Read More
Have you spent a lot of money on advertising with... Read More
Suddenly your site's traffic multiplies. You get "Money Waiting" emails... Read More
1: Original and Fresh Content Present your visitors content they... Read More
A websites profitability depends solely on directing visitors to that... Read More
Trying to get traffic to your new website or to... Read More
Wouldn't it be great if your website was listed on... Read More
One thing you can never have too much of online... Read More
A classic way of getting seen and noticed on the... Read More
Internet advertising is not easy.It is a numbers game.The more... Read More
In search engine optimization, "off page" factors have become more... Read More
family-safe home cleaners Northbrook ..Using an e-signature is one of the easiest, most effective... Read More
Do not pay anyone or any service to submit your... Read More
When you are trying to promote your website, you want... Read More
Viral Marketing DefinedIt is allowing others to giveaway and use... Read More
Are you looking for an effective way to generate more... Read More
You have a website, beautiful in design and unique in... Read More
Would you like to get unlimited viral traffic to your... Read More
So what is this all important secret? It can generate... Read More
PageRank (PR) is Google's way of measuring the quality and... Read More
Everything being equal, more traffic to your website translates into... Read More
To improve our website ranking and internet presence we need... Read More
For the sake of this article let's forget about search... Read More
"Submit to 10,000 Search Engines" or "Submit to over 200,000... Read More
Did you know that web linkage is responsible for a... Read More
Getting Traffic or more precisely Targeted Traffic to your website... Read More
Start building an interstate highway to your website. You're going... Read More
It's a common story. Someone builds a great site, populates... Read More
When I started getquotes-it.com in 2003, I knew... Read More
This is the first in a series of three articles... Read More
There are many tactics you can use to increase traffic... Read More
We will begin this topic with one assumption, that our... Read More
Their is an old Saying it goes something like this... Read More
An Introduction to Link ExchangeInitially, when the internet was in... Read More
Building a successful web site is a process that works... Read More
Bill Huang sits down at his computer. As he connects... Read More
Traffic Building |