Home
>
Traffic Building
>
Why Resources Added to a Web site Increase Revenue!

Why Resources Added to a Web site Increase Revenue!

There are literally billions of Web sites online now offering all types of products and services. Some succeed brilliantly, while others fail miserably.

There can be many reasons for the failure of some Web sites: poor marketing, poor planning, a weak knowledge of the target market, or just an overall lack of knowledge of business principles by the Web site owner.

One shared trait of successful Web sites, however, is the ability and drive to provide good resources to its visitors. This is a tactic that increases traffic, keeps visitors engaged and coming back, and lends authenticity and reliability to a site. Yet many new (and sometimes "not so new") Web masters neglect this very important facet of Web site development and Internet marketing.

Why? There are many reasons, however, here are the "most" common:

1. A Web master may be unaware that resources when added to a Web site can add value and increase sales. Adding resources, especially those that are Affiliate links to other products or services, is a great way to "backend" sales, by offering visitors more than the main product or service to buy.

2. A Web master may feel (wrongly) that offering other products or services, or including great informational resources may "compete" with their own product or service. They may be reluctant to expose others to resources or products and services that are the "same" as theirs, feeling that the competitor will end up with the sale. This may be true to some extent.

However, the benefits of providing other resources and products or services besides the main product or service greatly outweigh the negatives. Studies have shown that Web sites containing great resources have more return visitors, and greater sales numbers overall.

3. A Web master may not feel comfortable assuming the liability for other products and services, or other resources that are added to a site. Of course, the more that a site contains, the greater the maintenance and cost associated with a site. However, again, the benefits of a resource-laden site far outweigh the liabilities.

4. A Web master may have no idea how to find good resources or make a judgment about what to add and what to omit.

All of the above seems to account for the reluctance of some to add additional products and services or resources to their sites. Since adding additional products and services are beneficial to almost all Web sites, here are a few guidelines when choosing which resources to add, which to omit, and the approximate amount of resources to add.

1. Resources should always reflect the main theme of a Web site and be complimentary to the main Web site, as well as the other products, services, and resources that already exist. E. G. An Internet Marketing site should, in all probability, only contain links to products, services, and resources that reflect Internet Marketing.

2. Resources should always be "content rich" and interesting to the visitor. A smattering of lackluster, "same old, same old" type resources does the Web master little good, and may even hurt the Web site, by reducing its sales effectiveness.

3. Resources should be updated at least monthly, to keep the site "fresh and lively" for return visitors. Visitors quickly lose interest if a site seems stagnant.

4. Resources should be plentiful enough to fill out a site, however, they should never overshadow the main theme of a site nor should they take away from the main purpose. They should be placed in an orderly fashion, and laid out for easy accessibility and readability. Clutter should be avoided at all costs, and a clean look maintained. There is a fine line here between "just enough" and "way too much".

5. Avoid gimmicky, poorly written, ethically substandard resources. A Web master must use judgment when choosing resources that are truly an asset to the site. "If in doubt, don't" is a good rule of thumb here.

Resources not only add quality and backend sales on a Web site, they enhance Search Engine placement by providing content and incoming links. They give visitors a good feeling about the site, and they set the Web master up as an "expert" in any given field.

However, quality must always rule over quantity, when placing resources and additional products and services on a site. If prudence is used, resources will enhance sales and traffic, and keep the site "alive and well" long after other competitive sites have disappeared!

Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.

trusted cleaning company Bannockburn ..

In The News:

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.

Bank impostor scams cost Americans $2.9 billion as criminals use AI voices and caller ID spoofing to steal life savings. Learn nine essential fraud protection tips.

Foreign-owned apps secretly harvest personal data from seniors, making them prime targets for scams. Learn how to protect your privacy and stop data brokers today.

Sens. Josh Hawley and Richard Blumenthal introduce bipartisan GUARD Act to protect minors from AI chatbots through mandatory age verification and disclosure requirements.

Ghost-tapping scammers exploit wireless technology to drain accounts through small transactions, but RFID-blocking wallets and transaction alerts can protect you.

French pilot project demonstrates wireless charging roads that can deliver over 300 kilowatts of power to EVs while driving, potentially eliminating range anxiety.

YouTube's Ghost Network spreads information-stealing malware through thousands of fake videos offering cracked software, using compromised accounts and fake engagement.

Protect your privacy by disabling your smart TV microphone. Most TVs have hidden mics that listen even when voice commands are off. Learn quick steps to stop unwanted audio capture.

SessionReaper vulnerability hits Magento and Adobe Commerce stores, compromising 250+ sites in one day. Hackers steal data and hijack shopping sessions.

Master essential parental controls and digital safety tools to protect your kids online. Learn screen time limits, location settings and privacy controls every parent needs.

Cybersecurity expert shares six essential steps to protect against dark web threats, including data removal services, password managers and antivirus software.

NVIDIA GPU space mission could revolutionize cloud services by enabling orbital data centers that make apps, games and AI tools faster and more efficient.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Microsoft warns Windows 10 users face serious security risks as 90% of ransomware attacks target unsupported systems. Learn why upgrading to Windows 11 is crucial.

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step for runners and walkers.

Cybersecurity experts warn about one of the largest credential compilations ever found, urging users to check "Have I Been Pwned" and change passwords immediately.

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.

Revolutionary retinal implant restores central vision in 80% of patients with advanced macular degeneration, offering hope where treatments once only slowed blindness.

Learn how to use passkeys on Windows and Mac computers without cameras or fingerprint readers. Discover secure authentication methods that replace passwords.

Why Resources Added to a Web site Increase Revenue!

Traffic Building