Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.
You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so ? congratulations ? you're well on the way to having a website that will bring you more business. So here they are then ? the 3 Simple Ways To Dramatically Improve Your Website..
1. You're Fishing For Visitors ? You'll Need This To Hook Them.
Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it you've forgotten all about the website you were viewing. It happens all the time and if you don't have a Bookmarking tool on your website it will be happening with the people that come to your website. A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites. It is best to have the button located on the homepage but an even better option is to have a bookmarking button on every page so a visitor can actually bookmark each specific page of your website for safe-keeping. Look to the left of this article and you will see the bookmarking button we use ? click on it to see how it adds this specific page to your favourites ? nifty eh?
2. 'X' Marks The Spot.
Visitors come to your website and if you're lucky ? they like it and click beyond the homepage. Excellent. But they can't find what they're looking for. Uh oh, you could be in trouble. There's a lot of information on your website and Mr. Visitor doesn't have time to sift through it all to find what he's looking for. You'd better hope that he's either very patient or that you've provided him with a simple map to help him get to the 'treasure' he is looking for. A Site Map is an essential item ? particularly on larger websites.
There is nothing more frustrating than hunting around for something and wasting time when just a simple one pager that presents a summary of all the information on your website could be used. A Site Map should be reachable from all pages of your website in just one click and should have clickable links on it so that a visitor can zoom straight through to their desired location without having to hunt around. If you don't give them a map your visitors may become frustrated searching around for that desired piece of information and they may leave your website never to return.
3. Don't Make Your Visitors Have To Write An Email To Contact You
If you are inviting enquiries or contact from visitors to your website you need to provide them with a way of doing this that is as easy as possible for them. Just posting your email address on the website is not the best solution. Why? Because when they click on it they need to then create an email from scratch. Do you know how busy your visitors are? They hardly have time to read the content of your homepage ? never mind create an email from scratch. The solution? You need to use a simple form. A form enables you to standardise the responses that you receive and it also makes it very simple for your visitors to get in touch with you ? all they need to do is pop in their name, email address and tick a few boxes and that's it.
Making it easy for your visitors to contact you isn't the only reason that using a form is a great idea. Doing so means you can get some information back from each person that fills in the form. You can ask them how they discovered your website, which other websites they like to visit ? you can ask them anything! Anything that is going to help you learn more about them, more about who they are and more about what will make them buy from you. You think they would tell you all this if they were creating an email from scratch? No ? of course they wouldn't! That's why you need a form.
Mike Cheney, www.magnet4web.com (c)
About The Author
Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareTypos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More
If you've a website that is not generating a lot... Read More
In this article you will find the parallel between two... Read More
If you were like me and you have just started... Read More
Thinking about designing your own website? Think again about adding... Read More
1. Web site File Structure / File NamingMost search engines... Read More
Your business website tells a lot about your company. A... Read More
Are you going to design or redesign new website or... Read More
Audio can provide an added dimension to your site. It... Read More
Do know your audienceIt's important to know your audience. If... Read More
Novice and professional designers alike ? you may probably be... Read More
You have identified that to have an internet prescence would... Read More
Well, a logo for your business. Why is it important?... Read More
Most people will agree there is nothing more annoying than... Read More
1. Lack of overall strategy and clear definition of success:Most... Read More
Does your website need a re-design? Here are some questions... Read More
Wether you design your business brochures, flyers, web page, or... Read More
Have you seen Jesse James on the... Read More
Before you take a road trip it is usually a... Read More
Building your first website can be very frustrating. It looks... Read More
Color is everywhere and conveys a message even if we... Read More
Don't mess with those links! When you're designing your site,... Read More
STEP 1:Do your homeworkPlan and think about your content. Think... Read More
Any kid, and their grandmother too, can make a webpage.... Read More
What is web usability & why is it important?Web usability... Read More
Antigo wedding limo ..You've likely heard of the movie, Jerry Maguire, with its... Read More
Many people hire professional web site designers for as much... Read More
Since I'm a web designer, I have a tendency to... Read More
Easy navigation and usability are one of the most important... Read More
I want to give you a free web page template... Read More
The landing page or entry page of your visitors is... Read More
Designing your website means you have to be creative, plan... Read More
You have only 10 seconds to impress your potential buyer.... Read More
Gone are the days when you had to rely on... Read More
Do you know why the majority of people use the... Read More
Everyday we hear that another company goes out of business.When... Read More
There are two camps when it comes to flash web... Read More
10 Basic Things Your Website Should Have ...__ all short... Read More
The most popular method to build webpages today is to... Read More
The title tags of your web pages are more important... Read More
Have you seen Jesse James on the... Read More
An ongoing challenge for webmasters today is to provide fresh... Read More
The first immutable law of effective navigation: It's gotta be... Read More
In retailing there is a saying that sales are made... Read More
Remember your vision for your company and the brand or... Read More
Web sites that feature products ? especially furniture or other... Read More
You may not bother with html validation or writing simple... Read More
Questions to ask when designing a Web Site for your... Read More
No matter what product or service you're promoting, unless you... Read More
The Basics You have a flourishing business ? everything is... Read More
Web Design |