Home
>
Web Design
>
5 Website Design Tips to Make Your Site More Attractive

5 Website Design Tips to Make Your Site More Attractive

The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.

After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?

In this article, you're going to learn 5 important website design tips to make your site more attractive. So not only your website will attract many visitors, but it will also motivate them to stay for a while, which is your only chance to let them know about your offers and turn them into newsletter subscribers or even paying customers.

#1. Your Site Should Be Fast Loading

One of the biggest problems you see on the Internet is that some websites are slow loading. There are many sites out there that take more than 20 seconds to load -- a lifetime on the Internet. People just don't have time and patience to wait that long.

The best way to make your site fast-loading is to use more text and fewer graphic. Wild graphics and animations are "traffic killers" so don't use them unless you really need to. If it takes more than 10 seconds for your web pages to load, chances are you're losing as much as half of your site's traffic!

Don't assume all visitors have fast connections. Many people still use slow connections like 36.6 kbps or 28.8 kbps, so design your website the way everyone can view it quickly -- not just the few who have high-speed connections.

To make sure your website loads fast, view your site with slow connections. If it doesn't load in 10 seconds, reduce the number and the size of graphics. WebGraphics Optimizer is a great software that helps you reduce graphic size while the quality doesn't really change and it looks almost the same.

#2. Make Your Website Easy to Navigate

People should easily and quickly find what they're looking for. Don't make your visitors click on 10 links, scroll down each page, and click on the "back" button several times to finally find the page they're looking for.

Statistics show that we lose up to 50% of visitors each time we make them click on a link. That's why all the pages of your site shouldn't be more than five clicks away from your home page. Make your visitors enjoy surfing your site. It should be easy for them to find the information that they want.

Also remember not everyone enters your website from the home page, especially if they find your site through search engines. So make sure each page should have a title so they always know where they are at, and a link to the most important pages of your website (e.g. home page, order page, contact page and so on).

Another way to make your site easy-to-navigate is using clear link texts. Visitors must know where each link will take them at a glance. For example, if you want to create a link to your order page, "Sale" is not a good name because it's unclear and confusing. Use "Order" instead because it's common.

The key is making it easy for them to find what they want, so make your site easy to navigate.

#3. Use Suitable Colors

Your copy is the most important part of your website, so it's essential that you make it easy to read, and nothing is easier to read than black text on white background.

The easier it is to read your copy, the more effective it will be. If you use inappropriate colors that make your copy difficult to read, few people will bother reading it, and if no one reads your copy how are you going to make sales?

#4. Don't Overuse Pop-ups

What's a pop-up? It's a window -- usually a small window -- that is opened when you click on a link and open or close a window. Unfortunately many webmasters go overboard with pop-ups which only results in annoying visitors.

They think if a pop-up appears and asks to order each time a visitor closes a window, he's more likely to make a purchase... but they're completely wrong. Not only will they not make any sales, but they'll also lose a potential customer forever.

Don't get me wrong! Using pop-ups can be an effective way to get a higher response to your offer. What I'm saying is that you shouldn't overuse and abuse them. They're good marketing tools if you use them wisely.

Pop-ups are best used to offer something of high value to your site visitors... something that you know they're very interested in. Make an offer that they can't resist!

#5. Remember Your Purpose

Why are you creating your website? Do you want to sell your products and services? What do you expect from your site? Decide on your purpose before you start designing your site. This is extremely important.

Each part of your website should lead to your purpose. All the links, graphics, titles, and the colors you choose should lead to what you want from your site.

Sometimes people are so wrapped up in being a website owner that they forget their site is to sell. Instead of designing a sale-oriented website, all they're trying to do is designing a "thing of beauty". But there's a problem here: beauty won't sell.

It doesn't matter if your visitors are impressed by professional Flash animations and graphics on your site. You should ask yourself: Does your website sell or just impress people? Do people say,"Wow! How beautiful!" and then close the window and go to another site, whithout even noticing your salesletter at the bottom of the page?

Keep your purpose in mind all the time. If you expect your website to sell, then design it the way it makes visitors interested in your offer and motivates them to buy.

About The Author: Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.freenewsletterideas.com/ where you'll find http://www.freenewsletterideas.com/, creative newsletter ideas, honest reviews, and helpful resources to start your own highly profitable http://www.freenewsletterideas.com/.

limousine Ackley .. Lockport Chicago limo O’Hare

In The News:

A virtual private network can help ensure your information remains security and your privacy remains intact. Kurt the CyberGuy explains.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Artificial intelligence-based cameras are giving air defense operators unprecedented capabilities in monitoring and protecting airspace.

Apple's iOS 18.1 Inactivity Reboot automatically reboots your iPhone if it hasn't been used or unlocked for more than three days, providing better data protection.

An inventor designed rooftop solar panels for a Tesla that draws solar energy while the car is parked, adding travel mileage without plugging in.

There are currently no laws governing what artificial intelligence can and cannot do with the information it gathers; here are 10 things to avoid telling AI chatbots to keep yourself safe.

A credit union with over 240,000 members recently revealed it was targeted by cybercriminals, resulting in a data breach that was part of a two-month attack by hackers.

Scammers have become skilled at creating convincing fake websites that can easily fool unsuspecting users. The CyberGuy offers tips to protect yourself.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

CAPTCHAs, which are used by websites to confirm whether users are people or bots, are harmless, but hackers are using them to infect PCs with malware.

Hackers recently leaked personal information of about 500,000 Americans and stole patient medical records that included lab results and insurance details.

The holiday season sees a rise in mobile shopping scams. Tech expert Kurt “CyberGuy" Knutsson helps you learn how to stay safe.

Tech expert Kurt “CyberGuy" Knutsson says a VPN enhances online banking security by encrypting data and protecting privacy.

Beware of these six sneaky holiday scams. Tech expert Kurt “CyberGuy" Knutsson gives you tips to avoid falling victim.

Tech expert Kurt “CyberGuy" Knutsson reveals how to securely back up and factory reset your Android to protect your privacy and data.

Artificial intelligence is making life easier for cybercriminals, allowing them to create elaborate scams to trick people. Kurt the Cyberguy explains how to protect yourself.

Cut through all the digital clutter and delete multiple emails from your Android simultaneously. Kurt the CyberGuy explains how it's done.

Tips to prevent your holiday decorations from being stolen

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson lays out the immediate steps you should take if your phone has been hacked and your personal information becomes vulnerable.

Fraudsters are sending people bogus invoices through PayPal as part of a sneaky scam that is going around; here's how to protect yourself from being fooled.

A former Colgate-Palmolive employee was shocked to discover $750,000 had been drained from her 401(k) account. "CyberGuy" offers tips on how to prevent identity theft.

Electric vehicle maker Harbinger recently showed its electric delivery truck can handle icy roads with agility and stability in winter.

To make the busiest time of year more manageable, here are some tricks for tracking your packages, taking quality family photos and curating the perfect Christmas playlist.

Kurt "CyberGuy" Knutsson explains how to keep your online Amazon gift purchases a secret from loved ones or friends this holiday season.

5 Website Design Tips to Make Your Site More Attractive

Web Design