Home
>
Web Design
>
6 Website Design Disasters and How to Avoid Them?.

6 Website Design Disasters and How to Avoid Them?.

Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldn't want to run into). People want to find a place online that caters to them, specifically. They want it to be pleasant on the eyes, up-to-date, simple to understand and easy to get around in. But, this isn't an area where everyone succeeds. And sadly, some of the reasons for failure seem small, almost minute. Below are six website design disasters and simple steps that you can take to avoid them.

1. Sloppy Copy. Despite what you may have read in the latest free e-Book, you can't just place any words on a page to trick you customers to spend fistfuls of cash on your site. One of the primary reasons people are cruising the net is to find information, and not just the same information over and over and over.

Solution: Your content should be unique, interesting and error free. Anything less will leave your visitors looking for fulfillment elsewhere. There are many opportunities online to find good content and sometimes you can manage to find unique copy at low prices. Or maybe you can work out a trade deal with a freelance writer; you offer free advertising space in exchange for their articles. Try not to use free content from a mass produced website simply because there are probably a lot of other places online where you can find the exact same words. You've got to give your visitors something special, something unique that they can't find anywhere else. Otherwise they will ? find it somewhere else.

2. Not Taking Advantage of META-tags. We all know that meta-tags are important, but sometimes we fail to take full advantage of what they have to offer. As important as they are to web designers as free promotion, meta-tags are just as important to potential visitors.

You may have just the product, membership club, newsletter or information that I'm looking for. But if I can't find you, we can't ever begin a commercial (or any other kind of) exchange. Since most people come across websites using a search engine, fully optimizing your title and meta-tag keywords will ensure the beginning of a match made in heaven.

Solution: When creating your title and coming up with possible keywords; make sure that you are thinking more like a customer than a website designer. Your title is important because it is the first thing that potential visitors will see when your results show in the search engine. It should be short, compelling and descriptive.

Your description Meta-tags should reiterate what your title has said, but using a new approach and a few more words. Try to limit yourself to a description that is less than 125 characters so that the entire description can be read, instead of being interrupted mid-thought by limited space. For added benefits, try to include a question in your first line of the description, one that the viewer was probably asking themselves before initiating the search. Use this same approach when coming up with your list of keywords. When you've come up with your list, go over each one asking yourself, "Is this a keyword used by someone who is a potential customer?" If the answer is no, then don't include them, you'll be wasting your time.

3. Outdate Information, Broken Links, and "Under Construction". There is nothing more frustrating than sifting through out-dated websites when you're in search of current information. Or clicking on a link that you hope leads to the answer to your question, only to discover that "This Page Cannot Be Displayed" or that the domain name is for sale.

Only slightly less annoying are messages informing you that the page is currently under construction or is "Coming Soon". If it's not here yet, don't waste your visitor's time leading them down dead ends.

Solution: Schedule at least a day a month scouring your website for outdated information and broken links. You can also include a link on your website that allows visitors to report broken links or outdated information. As far as "Under Construction" messages, instead announce to your visitors any upcoming changes or additions to your website. They'll be glad to know it without getting their hopes up, clicking a link to much sought after information, and being told it isn't available yet.

4. Hard to Find Contact Information. It's hard to understand why any website would fail to make it easy for visitors to get in touch with the people who run it. Offering this simple bit of information will: a. Encourage people to ask for permission before using your content &/or graphics on their own sites. b. Make it easier for people to contact you for promotional reasons. For example, someone may desire to interview you, initiate a contract or simply make an important business contact that you may need in the future. c. Provide people with ways to reach you and your company while they are offline. You can provide them with ways to reach you by telephone, snail mail or possibly even to stop and tour your facilities.

Solution: Simply add a "Contact Us" page and link to your website. Be sure to include pertinent email addresses, phone numbers, names, mailing addresses and (if necessary) driving directions.

5. Not Changing the Color of a Visited Link. While this may not seem like such a big deal, it's one that has been bugging website traffic for many years. You can take that on the authority of Dr. Jakob Nielsen, the man who's been called the "guru of Web page usability" by the New York Times.

The purpose of changing link colors is to give your site visitors an idea of where they've already been and where they have yet to venture. This is especially important if you have a large site with new pages being added to it often.

Solution: The HTML code is simple: Inside the body tag, add the "vlink" tag and the color code or color name. The code for blue visited link text would look like this: or Replace the code or color name with the color you want. There, you're done. It's that simple.

6. Failing to Use Your Website to Emphasize Your U.S.P. Your U.S.P., or Unique Selling Point, is that one (or more than one) thing that your company does do, or doesn't do; has or doesn't have, that separates your from the competition. It's the thing that, in the long term, a person comes back for.

This is tied in closely with another Web Design no-no: not offering any information about your company's products, services, employees, etc. This is YOUR Website. Don't be afraid to toot your own horn. Because, really, who else is going to do it?

Solution: Whether it means you need to sit down and better identify your target market, or maybe try to discover new ways to market to them, try to look at your website with eyes undimmed by cancelled orders, constant interruptions, or other distractions. Take the time to look at your website as a customer would, as a tool. Ask yourself, "If I was a customer, why would I be here?" As you come across these answers, make note of them, and any others that they may suggest.

Create an about us page, offering news updates, press releases, employee of the month biographies, etc. In the long run, customers always appreciate transparency. And I'll let you into a little secret: they don't mind being led around. If fact, they rely upon.

You'll notice that I didn't mention anything about the command. Or flashing, moving, or magically glittering icon trailers. Or sites hosted on free servers. That's because most people have already beat those subjects black and blue. But, that doesn't mean that you should disregard them. They aren't Capri pants, sneaking back into style. For about the safest bet, just consider the Golden Rule; if it would give you a headache, make you shake your head in frustration, cause you to get up and walk away from the computer or any other negative reactions ? just say no! Exercise a little restraint. Better yet, if you're not a professional, consider hiring one. When it comes to customer satisfaction, an experienced web design specialist can make or break your business.

About the author:

Could your website use some fresh, custom content, but you don't have the extra money to pay for it? Well, Jennifer Gibbs (a 5 star freelance professional from South Georgia) is more than happy to provide your site with original, tailored and EXCLUSIVE content in exchange for free products, services or membership access. For more information send your request (along with your website URL) to: arimark@friendlycity.net.

whole house cleaning Highland Park ..

In The News:

AI-powered autonomous trucks from Waabi and Volvo target U.S. freight driver shortage with Level 4 self-driving technology and NVIDIA computing platform integration.

Survive flight disruptions with expert travel tips: Book early morning flights, download airline apps and know your refund rights during service cuts.

Apple's iOS 26.1 update delivers major security fixes, performance boosts and enhanced privacy controls for your iPhone. Discover why updating now protects your data.

Russian hackers use fake CAPTCHA tests to spread dangerous malware targeting governments and journalists. Learn how to protect yourself from these deceptive attacks.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Miami-Dade debuts America's first autonomous police SUV with AI cameras, drone deployment and real-time crime detection in groundbreaking law enforcement pilot.

Bank impostor scams cost Americans $2.9 billion as criminals use AI voices and caller ID spoofing to steal life savings. Learn nine essential fraud protection tips.

Foreign-owned apps secretly harvest personal data from seniors, making them prime targets for scams. Learn how to protect your privacy and stop data brokers today.

Sens. Josh Hawley and Richard Blumenthal introduce bipartisan GUARD Act to protect minors from AI chatbots through mandatory age verification and disclosure requirements.

Ghost-tapping scammers exploit wireless technology to drain accounts through small transactions, but RFID-blocking wallets and transaction alerts can protect you.

French pilot project demonstrates wireless charging roads that can deliver over 300 kilowatts of power to EVs while driving, potentially eliminating range anxiety.

YouTube's Ghost Network spreads information-stealing malware through thousands of fake videos offering cracked software, using compromised accounts and fake engagement.

Protect your privacy by disabling your smart TV microphone. Most TVs have hidden mics that listen even when voice commands are off. Learn quick steps to stop unwanted audio capture.

SessionReaper vulnerability hits Magento and Adobe Commerce stores, compromising 250+ sites in one day. Hackers steal data and hijack shopping sessions.

Master essential parental controls and digital safety tools to protect your kids online. Learn screen time limits, location settings and privacy controls every parent needs.

Cybersecurity expert shares six essential steps to protect against dark web threats, including data removal services, password managers and antivirus software.

NVIDIA GPU space mission could revolutionize cloud services by enabling orbital data centers that make apps, games and AI tools faster and more efficient.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Microsoft warns Windows 10 users face serious security risks as 90% of ransomware attacks target unsupported systems. Learn why upgrading to Windows 11 is crucial.

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step for runners and walkers.

Cybersecurity experts warn about one of the largest credential compilations ever found, urging users to check "Have I Been Pwned" and change passwords immediately.

Quick iPhone and Android battery optimization techniques help your device stay powered all day by turning off hidden features that secretly drain power in the background.

Kodiak Driver autonomous truck achieves perfect 98 safety score, matching top human fleets in groundbreaking AI evaluation by Nauto's VERA system.

New 401k catch-up contribution rules in 2026 will change taxes for high earners over 50. Learn how scammers exploit these changes and protect your retirement savings.

Kurt Knutsson's guide covers social media privacy protection through location settings, account privacy controls and two-factor authentication to prevent scams and data breaches.