Home
>
Web Design
>
7 Ways of Building Customers Trust With Your Web Site

7 Ways of Building Customers Trust With Your Web Site

When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on.

Unfortunately the Internet attracts some people who are dishonest and prey upon unsuspecting people to make quick money for themselves.

Therefore your web site must put your visitor immediately at ease and convey honesty and integrity about it.

Here are 7 essential ways of building customers' trust:

1. Provide contact information ? visitors will easily become frustrated if they have a question to resolve but can't contact you. At least place an email address or contact form on your web site. Some people prefer to talk to a real person rather than use electronic communication so provide a telephone number and even a real address not a P.O. Box number. Answering one or 2 customer questions may be enough to win his or her trust before purchasing from your site.

2. Create an "About Us" page ? here you can tell a little about yourself and/or your company. Another nice touch is to include a photo of yourself. The more you can establish a personal bond with your potential buyer, the greater your chances of success.

3. Include Testimonials - testimonials is a wonderful way to showcase your product, establish credibility, and improve sales. It takes some work to get them but it is well worth it in the long run.

Here's how to get a testimonial from your customers:

a) If you have a service oriented business, then ask for a testimonial after you have completed the work for them. This is because you are still fresh in their minds and they still have a desire to thank you for the excellent work you completed.

b) If you are selling a product i.e. e-book or software, ask for a testimonial after they have paid for the product. Send a reminder to them 1 or 2 weeks later.

You may even provide an extra incentive by giving away a copy of your product in return for a testimonial.

c) Make sure the testimonial is verifiable - ask them to include their contact information such as an email address or web site address. You may even ask for a small photo to go along with what they have written. Don't just make up a testimonial as this will look false and unprofessional.

d) Testing- try different ways to introduce your testimonials. Sprinkle them throughout your web site content as shown on http://www.isitebuild.com then link to the rest of them on another page. You may also want to strategically place them in your sales letters (http://www.isitebuild.com/web-site-promotion), emails or promotional materials associated with your business.

4. Be courteous ? often customers can't communicate exactly what they have in mind because they don't have your expertise. Try to clarify what your product or service will do for them to make their life easier. If you put their fears at ease you will have a happy customer.

5. Use secure transactions - someone sending you his or her credit card number, home address, or other personal information should be able to do so through a secure link from his or her browser to your server. Make sure you use Secure Socket Links or 3rd Party Verification in all information transactions that involve sensitive data.

6. Accept refunds - always accept reasonable return and refund requests. Deal with them promptly and professionally, no matter how the customer acts towards you during the process. It may be a hassle, but this instills a lot of trust. A customer's biggest fear is that he/she may not receive what he wants or may not be able to return it.

7. Provide a guarantee ? if you provide a guarantee for your product or service it will place your customer's mind at ease. The longer the guarantee the better. If you have a service oriented business, you might include a statement such as:

"We will work with you until you are satisfied"

If selling a product you may say something like:

"If for any reason you are not satisfied with this product, I will offer you a 90 day money-back guarantee".

Conclusion:

Online transactions and communication can be impersonal because you don't meet your customers face to face. If you follow the points mentioned above, it will quell their fears and allow you to make more sales based on the credibility and trust you have established from your web site.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.isitebuild.com - Affordable Web Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles.

EMailto:subscribe@isitebuild.com.

Read more of his in-depth articles at: http://www.isitebuild.com

no-contract cleaning service Des Plaines ..

In The News:

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

7 Ways of Building Customers Trust With Your Web Site

Web Design