Home
>
Web Design
>
7 Ways of Building Customers Trust With Your Web Site

7 Ways of Building Customers Trust With Your Web Site

When I purchase something from a web site I first check who is behind this site. If there is no contact information or anything about the owner of the site or his/her company I move on.

Unfortunately the Internet attracts some people who are dishonest and prey upon unsuspecting people to make quick money for themselves.

Therefore your web site must put your visitor immediately at ease and convey honesty and integrity about it.

Here are 7 essential ways of building customers' trust:

1. Provide contact information ? visitors will easily become frustrated if they have a question to resolve but can't contact you. At least place an email address or contact form on your web site. Some people prefer to talk to a real person rather than use electronic communication so provide a telephone number and even a real address not a P.O. Box number. Answering one or 2 customer questions may be enough to win his or her trust before purchasing from your site.

2. Create an "About Us" page ? here you can tell a little about yourself and/or your company. Another nice touch is to include a photo of yourself. The more you can establish a personal bond with your potential buyer, the greater your chances of success.

3. Include Testimonials - testimonials is a wonderful way to showcase your product, establish credibility, and improve sales. It takes some work to get them but it is well worth it in the long run.

Here's how to get a testimonial from your customers:

a) If you have a service oriented business, then ask for a testimonial after you have completed the work for them. This is because you are still fresh in their minds and they still have a desire to thank you for the excellent work you completed.

b) If you are selling a product i.e. e-book or software, ask for a testimonial after they have paid for the product. Send a reminder to them 1 or 2 weeks later.

You may even provide an extra incentive by giving away a copy of your product in return for a testimonial.

c) Make sure the testimonial is verifiable - ask them to include their contact information such as an email address or web site address. You may even ask for a small photo to go along with what they have written. Don't just make up a testimonial as this will look false and unprofessional.

d) Testing- try different ways to introduce your testimonials. Sprinkle them throughout your web site content as shown on http://www.isitebuild.com then link to the rest of them on another page. You may also want to strategically place them in your sales letters (http://www.isitebuild.com/web-site-promotion), emails or promotional materials associated with your business.

4. Be courteous ? often customers can't communicate exactly what they have in mind because they don't have your expertise. Try to clarify what your product or service will do for them to make their life easier. If you put their fears at ease you will have a happy customer.

5. Use secure transactions - someone sending you his or her credit card number, home address, or other personal information should be able to do so through a secure link from his or her browser to your server. Make sure you use Secure Socket Links or 3rd Party Verification in all information transactions that involve sensitive data.

6. Accept refunds - always accept reasonable return and refund requests. Deal with them promptly and professionally, no matter how the customer acts towards you during the process. It may be a hassle, but this instills a lot of trust. A customer's biggest fear is that he/she may not receive what he wants or may not be able to return it.

7. Provide a guarantee ? if you provide a guarantee for your product or service it will place your customer's mind at ease. The longer the guarantee the better. If you have a service oriented business, you might include a statement such as:

"We will work with you until you are satisfied"

If selling a product you may say something like:

"If for any reason you are not satisfied with this product, I will offer you a 90 day money-back guarantee".

Conclusion:

Online transactions and communication can be impersonal because you don't meet your customers face to face. If you follow the points mentioned above, it will quell their fears and allow you to make more sales based on the credibility and trust you have established from your web site.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.isitebuild.com - Affordable Web Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles.

EMailto:subscribe@isitebuild.com.

Read more of his in-depth articles at: http://www.isitebuild.com

top rated cleaning service Lake Forest ..

In The News:

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Electric vehicles overtake gas cars in total CO2 savings after just two years of driving, with emissions benefits growing over time as power grids get cleaner.

Louvre Museum reportedly used "Louvre" as password for surveillance system during $100M jewel heist. Learn how weak passwords put even famous institutions at risk.

Bipartisan AI jobs bill from Sens. Hawley and Warner would require companies to report AI-related layoffs and hiring to Department of Labor quarterly.

7 Ways of Building Customers Trust With Your Web Site

Web Design