Home
>
Web Design
>
7 Web Site Design Mistakes That Will Lose You Clients

7 Web Site Design Mistakes That Will Lose You Clients

In today's world, a web site is virtually mandatory for any successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers. Good design has a lot to do with which category your web site will fall into. But what is it that makes good or bad web site design? In my personal opinion, a good web site is one that's simple, informative and gives me a reason to come back frequently. That's what you should get from a good web designer/writer team. Bad sites, on the other hand, are complicated to use, slow loading, confusing or just plain annoying. Here's a list of my personal top 7 turn-offs as far as web site design is concerned:

1. Slow loading pages

Studies have shown that you have less than ten seconds to grab a visitor's attention. If your web page hasn't finished loading within that (very short) amount of time, you might as well forget about it. The main culprit I've found here are huge, slow-loading graphics, especially when they are embedded in tables. If large images are absolutely vital to presenting your business, compromise by adding thumbnails to the main page and allow the visitor to click on them to access the main image. Nobody minds a longer loading time, as long as it's them who can make that choice.

2. No contact information

As I've already mentioned in my article "Do's and don'ts of web site copy", one of my pet peeves is a web site that has no contact information accessible form the main page. If I can't get in touch with a company quickly and easily, chances are that I'll go to the competition. My advice is to have a whole page dedicated to contact information - address, phone, fax, email, and preferably a map of where you can be found (remember item #1, though - no huge graphics!) And please, don't use a graphic to display that information in a particularly clever way. I like to copy and paste that information directly from the web page to my contact management program. If I can't do that, you'll likely never hear form me - and all other customers who do the same!

3. Difficult to navigate

Don't try to be clever with navigational features. Simple text links or, if you prefer, quick-loading graphics are perfectly good means of allowing a visitor to navigate your site. Anything that requires interactive navigation, like menus that expand into sub-menus, sub-sub-menus and so on, is more an indication of a wrong information architecture than of a true need for complicated navigational features.

4. Non-HTML features

Don't get me started on this one. I've got a firewall on my computer, and my browser is set to block all those little nasty things that can mess with my PC. As a result I come across many a site that won't display or function properly, because it relies on features like JavaScript, Cookies, Interactive Headers or Java Applets. None of these are necessary to build a good web site, and unless you want your web site to lose you potential customers, you shouldn't use them. Or, if you absolutely have to, make sure that they are not integral parts of the web site!

5. Huge splash page

Another pet peeve of mine. As mentioned earlier, you have less than ten seconds to get your message across. Now guess how many visitors are going to wait longer than that just to watch a fancy animation? 'Nuff said.

6. Pop-up ads

A huge turn-off as far as I'm concerned. As a matter of fact, I've got a pop-up blocker installed on my PC, so if your web site tried to tell me something important via a pop-up window, I'd never even see it. If you feel that you have to use pop-ups, consider going for the less intrusive (and annoying) pop-under windows instead.

7. Sideways scrolling

Not everybody has a monitor with the same screen resolution as you, so make sure that your web site displays on monitors with a lower resolution without forcing your visitor to scroll sideways. It's a singularly annoying thing, and chances are that you'll lose those visitors very quickly. Or, if you have information in a column on the right side of your web site, it may simply never appear on the screen.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Need online copy that gets results? Frauke Nonnenmacher is a copywriter who specialises in clear, informative and persuasive web copy. For more information, please visit her web site at http://creativecats.sectorlink.org/tracking.pl?article3
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Benton shuttle to Midway .. Lockport Chicago limo O’Hare

In The News:

Just two months into 2025 there have been numerous Mac malware threats targeting Apple laptops, ranging from infostealers to malicious software.

A self-driving electric bus powered by artificial intelligence has an electric powertrain for zero-emission operation and an automated drive system.

SpaceX is slated to launch its Starship for the eighth time from Boca Chica, Texas, Friday, though plans could be thwarted if the FAA fails to give the green light.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy offers tips on how you can protect your devices against infostealer malware, which was used to infect 4.3 million machines last year.

Motional is developing autonomous vehicles capable of handling a wide range of real-world scenarios. Its high-speed robotaxi testing reached speeds of 75 mph.

Kurt "CyberGuy" Knutsson explores whether there is artificial intelligence bias involved with the iPhone's voice-to-text conversion in the message app.

Apple's iPhone voice-to-text periodically flashes "Trump" when a user speaks the word "racist." Fox News Digital reached out to Apple about the flaw but did not hear back.

Tech expert Kurt “CyberGuy" Knutsson presents five secret shortcuts: Adjust sound/vibration, share YouTube moments, fix tabs and tweak brightness.

VR transforms senior care: Kurt “CyberGuy" Knutsson says immersive tech helps older adults explore and connect via virtual experiences.

Tech expert Kurt “CyberGuy" Knutsson says DNA tests pose privacy risks like shared genetic information, inaccuracies and hard data deletion.

Tech expert Kurt “CyberGuy" Knutsson says this enormous airship revolutionizes cargo transport by flying to remote areas.

Understanding the language of the internet can help you protect your personal information from bad actors. Kurt "CyberGuy" Knutsson explains.

Woven City is Toyota's experimental city that is a fully functional environment for people to live, work and play while doing research.

The line between spam and scams is thin. Kurt "CyberGuy" Knutsson details his tips for identifying and avoiding phone scams, robocalls and unwanted solicitations.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Kurt the CyberGuy takes you through the steps to easily set your preferred web browser whether you're using a Mac, Windows PC, iPhone or Android.

Google, Instagram, Facebook and weather apps can track your location and use that data to serve you ads; here's what you can do to protect your privacy.

A new debate has emerged about whether airlines should charge passengers based on their weight to help reduce fuel consumption and lower emissions.

Tech expert Kurt “CyberGuy" Knutsson says Hipshipper, which is used by eBay, Shopify and Amazon sellers, exposed millions of shipping labels.

Boxabl’s Baby Box is a 120-square-foot foldable home that can be set up in 60 minutes and has off-grid features. Kurt “CyberGuy" Knutsson says it's designed to maximize functionality.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Major IoT data breach: Mars Hydro database with 2.7 billion records exposed. Kurt “CyberGuy" Knutsson says the breach is a reminder of the risks that come with using IoT devices.

Unitree H1 robots dance at gala, blending AI and tradition. Tech expert Kurt “CyberGuy" Knutsson examines the convergence of cutting-edge technology and traditional culture.

For the first time ever, SpaceX launched a rocket into space from Florida and landed the booster the Bahamas, allowing for future polar-orbit spaceflight missions.

7 Web Site Design Mistakes That Will Lose You Clients

Web Design