Are You Driving Away Potential Customers?

When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you don't know the answers to these questions you may be driving away potential customers.

As a writer I put a lot of effort into making ideas clear. Therefore, I sometimes find it annoying when I can't figure out what a webmaster is trying to say. I admit I sometimes don't grasp a concept because I'm in a hurry. However, I've run across poor formatting, grammar and spelling as well as poor continuity that make web content difficult to understand. This is a big turn off for visitors.

If you are not good at writing consider hiring someone to do it for you. Or, perhaps a friend or relative can tackle this job for you. By doing so, you are assured your web content is proficient and easy to understand. You can then use the time savings (the time you would have spent writing) to focus on other facets of your business.

If you plan to handle writing responsibilities yourself keep a grammar book handy for reference. Ask someone to proof your work.

Not sure of the spelling of a word? Look it up or ask someone for the correct spelling. Even if you believe you know the spelling of a word, it's still a good idea to look it up. Maybe the person who wrote "of coarse" rather than "of course" was in a big hurry or maybe they didn't know the difference.

Regarding explanations, it's sometimes appropriate to SHOW instead of TELL. For instance, if someone signing up for a program must choose a password that is a combination of letters and numbers, include an example of how the password should look.

Employing the use of charts is another good technique. Many MLM companies use charts to explain their compensation plan.

List the benefits of your offer using bullet points:

  • A list is easier to read than one long paragraph.

  • The visitor is more likely to keep reading.

  • And that's your goal, isn't it?

I recently visited a website that promised a free ad in an e-zine. I was directed to a link that promised more information. When I landed on the website I could not find what I was looking for. I studied the navigation bar. Which button would give me access to the information I was looking for? I decided to guess. I clicked on three buttons before I finally found the right one.

The purpose of the "free ad" was to draw me to the website. Once there the website owner wanted me to look at other offers and possibly buy. Perhaps the owner felt if the free ad information was too accessible, I would not take time to look at other offers. However, the reverse could have also been true. If I found the free information easily accessible I might have been more inclined to purchase something because I viewed the site as "customer friendly."

If you make it too hard for potential customers to get to the information they are looking for, some will turn away and find another source.

Not sure if your website is customer friendly? Ask customers/visitors to evaluate your website. Keep the survey short and simple. You could ask, "How would you rate the flow of our website? The choices: extremely easy, easy, extremely difficult, somewhat difficult. Ask your customers to add their personal comments. To keep your survey response rate high give participants a free gift (e-book, ad in your e-zine, etc.).

When potential customers land on your website it's because they are drawn to your offer. Once they click through, make sure they remain interested by providing well-written content, easy-to-read formatting and by ensuring the information they are searching for is easy to find.

(c) Karin Peavy

About The Author

Karin Peavy has been marketing online for three years. She is webmistress of http://www.incomewaterway.com where visitors will find affiliate programs, marketing information, articles and resources. She also publishes free marketing tips twice weekly.

http://www.incomewaterway.com

executive chauffeured services Bradford .. Madison to Airport car
In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.
Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.
Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.
An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.
The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.
Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

Through The Looking Glass

My mother used to take me along when she visited... Read More

Make Your Web Site User-Friendly

You can create a website that attracts customers, not repels... Read More

Attention Grabbing Web Design Will Kill Your Sale!

In the of-line marketing world it is all about trying... Read More

Why is a Logo so Important to Your Business?

Well, a logo for your business. Why is it important?... Read More

10 Nifty Ways to Prolong Your Visitors at Your Website

Increasing the length of time a visitor is on your... Read More

Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significant... Read More

10 Important Web Design Tips: SEO Friendly Website

A website should firstly be searched out by visitors before... Read More

How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization

Everybody talks about the importance of testing your sales copy... Read More

How to Use Sliced Graphics to Layout Your Web Site

The problem with designing your site as a graphic, is... Read More

Tableless Web Designs: Why I Switched

Since I made the switch 6 months ago to a... Read More

Top Ten Ways to Increase Web Sales - Part 1

You have only 10 seconds to impress your potential buyer.... Read More

Web Crimes: how to avoid common website design mistakes

Thinking about designing your own website? Think again about adding... Read More

The Monster Garage of eLearning

Have you seen Jesse James on the... Read More

Successful Flash Tips

Ever browse across a website that took ten million years... Read More

Questions to Ask When Designing a Website for Clients

Questions to ask when designing a Web Site for your... Read More

A Web Site That Sells Is All One Needs To Have A Successful Online Business!

There are more than billions of Web Sites, running Online... Read More

Essential Strategies To Make Your Web Copy Attractive To Your Target Audience

Reading on the web is different than reading in all... Read More

Flash Design Adds Website Versatility

You have probably viewed many Flash-based components while surfing the... Read More

No More Jargon! Pamper Your Audience!

When your company built its website, did you think about... Read More

Maximising Web Site Viewability - Resolution

This is my second article on maximising web site viewability.... Read More

Why Content is King of Website Design

If there's one thing that most web site developers can... Read More

Becoming A Website Designer

The ability to create simple, attractive and functional web pages... Read More

7 Tips To Increase Sales With Your Ecommerce Web Site

Ecommerce is just exploding right now on the Net. More... Read More

Graphic Terms- The Basics Part I

You're almost set. The content of your website, e-book, or... Read More

Tapping Into The Visual Stimulus Of Your Web Site Visitors

"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More

O'Hare Chicago prom limo ..