Home
>
Web Design
>
Basic Graphic Design

Basic Graphic Design

Wether you design your business brochures, flyers, web page, or ads there are some things that you need to know. There are some basic graphic design principles that those of us trained in the commercial art/graphic design field don't always share. Here's a short list of elements of graphic design that you can use today.

Color

This is the first and most important. Color is everything. It's why we buy HDTV sets to get better color. You want to consider your product first. Is there a color that fits the item? Are you selling beach items, chose a sand color. Are you selling electronics, chose a metallic color. Next make sure the color is eye-catching but possible to look at. If you can't stare at the color for at least the minimum amount of time that you'd want your customer's attention, then don't use it.

Line

And I don't mean "a line" I mean the line of the elements in your project. Stand back and squint at your creation. Notice the line of the text and the images. Where are the lines moving? They should all direct your customer's attention from the top of your page to the bottom in a seamless movement. If you notice an out of place line the directs your eyes back to the top of the page or stops it all together then you need to rearrange a few items.

Form

Related to line. Squint again and notice the text as a block, or rectangular form, instead of individual lines. Notice the images or art as shapes. And notice the entire piece as a form. All of the forms should flow from one to another. Each form should direct your eye to the next form on the page from top to bottom, again in a seamless flowing line.

Movement

I've already touched on this but this is very important. You want your customer to start at the top left corner and end in the bottom right corner. The traditional form of movement is a "Z" meaning the eye should start in the top left, go to the top right, make a diagonal to the bottom left, and end up in the bottom right. This form is ideal for advertizing and web pages with a lot of graphics or images. The exception would be a page with all text, where you would want the reader's eye to move left to right on each line.

Space (Negative space)

We all pay attention to the amount of space that we use on our projects. What about the space that you don't use? Do you notice that? Well it's just as important. Stand back and squint again. Notice the percentage of items filling up your project, what is the percentage of negative, unused space? While you want to make the most of your space available, you don't want all of it used up either. Using too much makes an ad look busy too little it looks empty. An appropriate percentage can be anywhere from 60% to 80% used space and 40% to 20% negative or unused space. Keep your percentages in that range and you'll have a nicely balanced ad, web page, or project.

Texture

This is becoming important again with web design. All of the really cool and interesting textures that you can use for anything from backgrounds to text is amazing. Remember one thing that a texture carries almost as much weight to the eye as a photo. Just as you would not place a lot of photos on your page don't use too many textures. Also watch your placement of these they can pull the eye away from where you want it to move.

Remember one thing, when it doubt simplify.

About The Author

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

shuttle from O'Hare Brocton .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.

FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.

Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.

Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.

This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.

Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.

Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.

The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.

With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.

Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.

Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.

Hackers are tricking people into installing password-stealing malware by making them press keyboard shortcuts under the pretense of proving they're not bots.

Saving the voices of loved ones can be a comforting way to keep alive memories. Kurt "the CyberGuy" Knutsson explains how to preserve voicemail messages.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The FBI warns that some free online document converters load malware onto people's computers, making their private information vulnerable to attack.

Toyota's compact electric FT-Me is designed to tackle challenges of city living while offering an accessible and eco-friendly transportation solution.

Kurt “CyberGuy" Knutsson says 23andMe's bankruptcy raises data privacy fears: Opt out, download and delete data now.

UBTech and Zeekr unite with AI robot swarms to make car manufacturing faster and smarter. Tech expert Kurt “CyberGuy" Knutsson explains how the process works.

Tech expert Kurt “CyberGuy" Knutsson says Apple's Passwords app had a three-month phishing flaw from iOS 18 to 18.2 patch.

Tech expert Kurt “CyberGuy" Knutsson discusses how this super-small electric mini-truck takes a big step toward production.

Artificial intelligence-generated images and videos that use someone’s likeness typically target women without their consent. The CyberGuy unpacks how to protect loved ones.

A humanoid robot developed in China has transformed from a nimble dancer to performing kung fu moves with surprising precision and balance.

Basic Graphic Design

Web Design