Breathe New Life Into Your Half-dead Website By Using Words That Sell

This article may come as a surprise to you.

Especially since it is written by a web designer. Let me explain......

Rescue Your Web Site from Boring Words and Poor Design.

The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics are, not the colors you choose. It's not the flashy animation, and it's not your precious company logo.

I'm not saying to remove these elements. Some of them are important. But they're mostly ego-driven. They are "me" messages, and have absolutely nothing to do with what you want your visitor to do.

And what is that you ask? The answer is of course. You want your visitors to buy something.

People who are considering doing business with you are only interested in one thing; "What's In It For Me?"

One of the first steps toward a successful website is writing copy that tells the reader what's in it for him, in a style that is easy to read.

Make More Cash

Study any website that makes money and I promise you'll see the following copy elements in place:

In the main body copy, the text color is always black with a white background, making it easy to read. This should be obvious, but it's amazing how many websites out there do not follow this very basic guideline.

Testimonials, and other secondary elements commonly use a contrasting font such as courier, courier new. The background in light blue, beige, or yellow shade to make it stand apart from the white background of the main body copy.

Verdana is the most widely used font for your body copy. This font was actually developed for use in the web. Times New Roman, Arial, and Georgiana are also popular. Never use more than two different font faces in your sales copy.

The use of yellow highlights, italics and bold font-style for emphasis.

Headlines and Subheads are usually a contrasting color from the black body text. A shade of red, dark green and dark blue are good colors. However, do not use more than three or four different colors.

Sentence and paragraph font size is commonly between 8pt. and 12pt. Never smaller than that, and never bigger.

Headlines and sub headlines usually between 14pt. and 18pt.

Paragraphs never justified. Most common is left-margin with no indent.

How To Write Successful Headlines

In your sales copy you need an attention-grabbing headline and a compelling sales message full of benefits, clearly describing what your product or service is all about.

Legendary copywriter Ted Nicholas author of 14 best-selling books including "Magic Words That Bring You Riches" has these excellent tips on writing headlines

"Start with a well thought out headline."

"Five times as many people read the headline as the body copy. It makes sense, therefore, to spend the major portion of your effort on headlines."

"A good headline motivates action by stirring an emotion"

"Write as many as 250 headlines before settling on one"

13 Proven Headline Words

Announcing...

Secrets of...

New...

Now...

Amazing...

Facts you...

Breakthrough...

At Last...

Advice to...

The truth of...

Free...

How would...

How to...

How To Write Attention-Grabbing First Sentences

Joe Sugarman (of blu-blocker sunglass fame) and author of best-selling book "Advertising Secrets of the Written Word" has these tips on writing first sentences;

"Keep it short, sweet and almost incomplete."

For example:

It's easy.

It had to happen.

It's time.

It's crazy.

The sole purpose of the first sentence is to get you to read the second sentence.

How To Write Attention-Grabbing Ending Sentences

"You must plant seeds of curiosity for the reader." "At the end of a paragraph offer a reason to read the next paragraph."

Using sentences such as.....

But there's more.

So read on.

But I didn't stop there.

Let me explain.

Now here comes the good part.

These tips represent just the tip of the iceberg on breathing new life into your half-dead web site.

We'll cover all of the other necessary elements in future articles. Stay tuned.

I hope that you have found this information to be helpful in your pursuit of excellence. Thank you for reading.

Regards,

Dave Peterson

About The Author

Dave is not only a Professional Website Designer. He also incorporates exciting state-of-the-art marketing strategies and expertise that help clients put more cash in there pockets. Providing great value to his clients.

executive chauffeured services Bradford .. Madison to Airport car
In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.
Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.
Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.
An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.
The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.
Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

How to Force Your Visitors to Order Immediately!

This may comes as a surprise to you but, if... Read More

5 Ways To Automate Your Site

Automating your online business is one of the most important... Read More

Give People What They Want And Watch Your Profits Soar!

Do you know why the majority of people use the... Read More

Website Creativity: Why It Matters Now More than Ever

If one more business owner tells me their website sucks... Read More

Designing Beautiful Artist Websites ? 12 Tips To Showcase Your Art

1. Who needs an artists website?Not everyone! If you are... Read More

6 Reasons Why Web Templates Are Todays Trend

As the Internet blooms at an alarming rate, so as... Read More

Transforming A Site From Good To Excellent

One of the challenges of moving a web site up... Read More

Ten Basic Steps For Building A Web Site That Works

1. Assemble a web site development plan that is integrated... Read More

Whats Wrong With My Website?

I ask myself that question about once a month.My website... Read More

HTML - A Website Language Explained - For Over 35s

This is a very perfunctory look at the website code... Read More

Using Server Side Includes to Simplify Your Web Design

An "include" file is a piece of code that can... Read More

Web Site Design Mistakes

Some wise human once said "Learn from the mistakes of... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE... Read More

Moving Things Around

How often, men, have you come home to find the... Read More

Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design

Whenever singer John Mayer sings his romantic song, "Your Body... Read More

Stop Sabotaging Your Sales

Do your web pages, sales letters or personal presentations include... Read More

User Experience and Search Engines: If Your Home Page Could Only Talk

Dear web site visitor.I can't tell you how glad I... Read More

Offshore Web Design and Development - Use Great Opportunities

Sooner or later every small or medium business owner realizes... Read More

Creating the Perfect Website - A beginners Guide

Are you looking to create the perfect website? A complete... Read More

How to Choose Web Design Company?

Before deciding on which web design company to choose, you... Read More

Create Favorite Icon

Favorite icon appears to the left of your link in... Read More

Website Background Colors and Graphics: What You Need to Know Before Designing Your Website

Designing your website means you have to be creative, plan... Read More

Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales

Seeing is believing.One trick to increase your visibility as well... Read More

The Contrast And Similarities Between A Web Designer And Web Programmer

The concept of web designing based on the nature and... Read More

8 Tips for Designing a Great Website

Square buttons, round buttons, flashy buttons ? will they match... Read More

O'Hare Chicago prom limo ..