If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?
Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.
What can you do?
Here are four tips on how to create a web site that builds trust:
1. Provide your contact information
You visitor wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so.
2. Post testimonials
You say: "Our web site is the greatest".
Your customer says: "Yea, right."
Every business toots its own horn, and most people don't believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with your company with which they were pleased. The more guidance you give folks in writing these the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have.
Put these testimonials throughout your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; however clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer.
3. Provide a guarantee
Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can't be beat. If your competitors offer a 30 day guarantee with a restocking fee, why not offer a 60 day guarantee with no fees?
4. Be nice
For goodness sake, be nice to people! Your potential customers don't know as much about your product or service as you do. They may ask what seem like dumb questions -- many times. It's ok. Answer them courtesly, honestly, and promptly ? even if you are having one of those weeks! Let's face it, you are desiring that they be willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries.
When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the battle. Your website will attract folks to your business. But, building trust, confidence in your products and services, and, if you are lucky, a business relationship with a person will keep them coming back. And that is the whole idea!
Herb and Monica Leibacher operate Web Builder Express (http://www.webbuilderexpress.com ). Create a professional web site for your business or non-profit organization with Web Builder Express. At Web Builder Express, you can request your free Quick Start Guide that tells you how to create a great web site.
express cleaning service Arlington Heights ..I want to give you a free web page template... Read More
Know what you wantMake sure you know why you... Read More
In today's world, a web site is virtually mandatory for... Read More
Choosing a web designer can seem like a daunting task.... Read More
Before doing anything on the technical side, you need some... Read More
Some wise human once said "Learn from the mistakes of... Read More
The question that I most frequently hear from people is... Read More
You've come up with a great product. You've got the... Read More
Does website design make a difference in how long people... Read More
Unless you are an inventor, most likely you are selling... Read More
It's been said again and again, when it comes to... Read More
1. Repackage your web site content in to different products... Read More
Customers will form an opinion of your business as soon... Read More
The internet is full of web design companies pleading for... Read More
CSS is a new option for website designers that have... Read More
The concept of web designing based on the nature and... Read More
Whether a business has just got off the ground or... Read More
Not too long ago while looking for businesses that do... Read More
Many websites make the mistake of being all flash and... Read More
Out there in the WWW there are thousands sites using... Read More
The HTML editor is usually a webpage design software that... Read More
1. Assemble a web site development plan that is integrated... Read More
Automating your online business is one of the most important... Read More
Unarguably, the most important part of your website is content.... Read More
Think of the people who visit your site as blind... Read More
tidy up service Arlington Heights ..Almost everything is available on the web? products, services, e-books,... Read More
Designing your own successful web page can seem difficult and... Read More
Just because you are a small business with an even... Read More
My mother used to take me along when she visited... Read More
About two years ago, I had a go at commercial... Read More
Due to the large number of people offering website design... Read More
Argh, where's the contact button?! Believe it or not, some... Read More
If someone doesn't know you personally, will they trust you... Read More
Remember the day that you got your new computer (or... Read More
One of the simplest things you can do to give... Read More
A search engine robot actually reads the wording on your... Read More
Are you looking to create the perfect website? A complete... Read More
Many web site designers don't design their sites for the... Read More
Just about every list of the "Top 10 Web Design... Read More
The ability to create simple, attractive and functional web pages... Read More
Your business website tells a lot about your company. A... Read More
One visit does not make a sale. Be sure to... Read More
Want to know what the worst thing to say on... Read More
There are two camps when it comes to flash web... Read More
In the of-line marketing world it is all about trying... Read More
One of the most popular methods of traffic generation is... Read More
You've likely heard of the movie, Jerry Maguire, with its... Read More
If you are going to have a web presence for... Read More
Good websites stand out from the masses of boring, hard... Read More
I often wonder how serious people are when it comes... Read More
Web Design |