If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?
Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.
What can you do?
Here are four tips on how to create a web site that builds trust:
1. Provide your contact information
You visitor wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so.
2. Post testimonials
You say: "Our web site is the greatest".
Your customer says: "Yea, right."
Every business toots its own horn, and most people don't believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with your company with which they were pleased. The more guidance you give folks in writing these the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have.
Put these testimonials throughout your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; however clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer.
3. Provide a guarantee
Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can't be beat. If your competitors offer a 30 day guarantee with a restocking fee, why not offer a 60 day guarantee with no fees?
4. Be nice
For goodness sake, be nice to people! Your potential customers don't know as much about your product or service as you do. They may ask what seem like dumb questions -- many times. It's ok. Answer them courtesly, honestly, and promptly ? even if you are having one of those weeks! Let's face it, you are desiring that they be willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries.
When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the battle. Your website will attract folks to your business. But, building trust, confidence in your products and services, and, if you are lucky, a business relationship with a person will keep them coming back. And that is the whole idea!
Herb and Monica Leibacher operate Web Builder Express (http://www.webbuilderexpress.com ). Create a professional web site for your business or non-profit organization with Web Builder Express. At Web Builder Express, you can request your free Quick Start Guide that tells you how to create a great web site.
weekly home cleaning Highland Park ..Don't knock it; "Keep It Simple, Stupid" is a great... Read More
Are you looking for somebody to build you a website,... Read More
The concept of web designing based on the nature and... Read More
There is no doubt that reprint articles can serve lots... Read More
When a prospect lands on your website will he or... Read More
In learning webpage design, I encountered many problems that took... Read More
One of the challenges of moving a web site up... Read More
Before I discovered the concept of Web site templates, I... Read More
When I surf the Net, I often see web sites... Read More
Since you'll spend lots of time and money to create... Read More
Being a writer, when I was asked to do some... Read More
It is a well-known fact that a successful business depends... Read More
There are six important characteristics that can play a major... Read More
Remember the day that you got your new computer (or... Read More
So you're on the computer, as usual. Your eyes are... Read More
For many webmasters the title of my article may seem... Read More
There are lots of websites out there that do little... Read More
Effective navigation stands out. It's clear, obvious, and highly visible.You'll... Read More
Over the course of the last decade, the Internet has... Read More
If you think it's simply a case of who will... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
I taught myself HTML back in the mid-nineties and was... Read More
Here's the single most important part of your website: YOUR... Read More
Your website design may be affecting your sales in ways... Read More
Setting up a survey on your site is extremely simple... Read More
whole house cleaning Park Ridge ..Do your web pages, sales letters or personal presentations include... Read More
Your web site is like your car. Both are significant... Read More
This may comes as a surprise to you but, if... Read More
1. Assemble a web site development plan that is integrated... Read More
Color is everywhere and conveys a message even if we... Read More
If you're running a website or online business, your number... Read More
Your home page is the most important page of your... Read More
In today's age of fast food and high-speed Internet, a... Read More
When designing your website, remember to avoid useless and confusing... Read More
Website design firms come in all shapes and sizes.When choosing... Read More
They say the eyes are the window to the soul.... Read More
I often wonder how serious people are when it comes... Read More
In this article, I will attempt to cover the basics... Read More
Your web site should always adhere to standards!A professional web... Read More
Do you know why the majority of people use the... Read More
Before you start worrying about marketing your website on the... Read More
I always have people asking me if I know of... Read More
Probably you know someone who has created a web site... Read More
Everyday we hear that another company goes out of business.When... Read More
Increasing the length of time a visitor is on your... Read More
If you are one of those who wonder how people... Read More
Whether you are planning on having a website built for... Read More
In this article I will give a few tips of... Read More
A professionally presented business website is a powerful and essential... Read More
We have all seen websites showcasing their testimonials either spread... Read More
Web Design |