If someone doesn't know you personally, will they trust you enough to do business with you just by visiting your web site?
Most people view organizations - and web sites - they don't know with great skepticism. Given all the identity theft and viruses running around, people are understandably cautious and somewhat skeptical when they go to a new web site.
What can you do?
Here are four tips on how to create a web site that builds trust:
1. Provide your contact information
You visitor wants to know that there is a real person somewhere behind your web site. Ideally, put a real person's name, full postal address, e-mail, and telephone number. Some of your visitors will want to communicate with you. Make it easy for them to do so.
2. Post testimonials
You say: "Our web site is the greatest".
Your customer says: "Yea, right."
Every business toots its own horn, and most people don't believe a word of it. But, when your customers sing your praises, it has much more credibility. Make sure that you ask your customers for short, specific testimonials. You can even ask a specific customer to speak of a particular experience with your company with which they were pleased. The more guidance you give folks in writing these the more helpful they will be to your viewers since they are looking for others who have had dealing with you like they may have.
Put these testimonials throughout your web site and include as much contact information about that customer as they will allow. Ideally you will want to put their picture, full name, and phone number or e-mail address; however clearing it with them first is always a must. And as mentioned in number 1 above, the more details you provide to show there is a real person behind that testimonial, the credibility to will have to your viewer.
3. Provide a guarantee
Who wants to get stuck making a bad purchase? Providing a guarantee helps put your potential customers at ease and makes buying from you that much more inviting. The longer and more iron-clad guarantees can't be beat. If your competitors offer a 30 day guarantee with a restocking fee, why not offer a 60 day guarantee with no fees?
4. Be nice
For goodness sake, be nice to people! Your potential customers don't know as much about your product or service as you do. They may ask what seem like dumb questions -- many times. It's ok. Answer them courtesly, honestly, and promptly ? even if you are having one of those weeks! Let's face it, you are desiring that they be willing to fork over some of their hard earned money to you so it is always to your advantage to entertain what may seem like the most outrageous inquiries.
When you create a web site, make sure that you follow these four tips to build trust. Building a genuine website is only half of the battle. Your website will attract folks to your business. But, building trust, confidence in your products and services, and, if you are lucky, a business relationship with a person will keep them coming back. And that is the whole idea!
Herb and Monica Leibacher operate Web Builder Express (http://www.webbuilderexpress.com ). Create a professional web site for your business or non-profit organization with Web Builder Express. At Web Builder Express, you can request your free Quick Start Guide that tells you how to create a great web site.
move in cleaning service Mundelein ..Are you using the best colors for your web site?... Read More
There are several graphic software packages available to help you... Read More
My site is working fine. The links work. Content is... Read More
Over the course of the last decade, the Internet has... Read More
Most NGOs (Non-Governmental Organizations) don't understand these important aspects of... Read More
Everybody talks about the importance of testing your sales copy... Read More
In this article we will be looking at why you... Read More
Creating an appealing, functional, and effective Web site is much... Read More
New Web sites are springing up online by the millions.... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
A picture is worth a thousand words.And it still is... Read More
If you are going to be placing ads on your... Read More
An application is not ready for use unless you have... Read More
Cascading Style Sheets (CSS) allows you to create fast loading... Read More
The top ten fonts for website design might change in... Read More
We all want high impact graphics for our Web sites... Read More
No, that's not the real question. The real question is... Read More
Color is one of the most important but least understood... Read More
Building your first website can be very frustrating. It looks... Read More
It starts off simply; a few HTML pages, a few... Read More
The first step to starting any Internet business is conducting... Read More
Nope. You certainly don't need a website.But you don't need... Read More
In this article you will find the parallel between two... Read More
You have probably viewed many Flash-based components while surfing the... Read More
Let me repeat that.."The technology may change, but human nature... Read More
insured cleaning company Highland Park ..The ability to create simple, attractive and functional web pages... Read More
Flash is a powerful technology that can help you create... Read More
1. Use .gifs rather than .jpgs. GIFs are smaller in... Read More
One visit does not make a sale. Be sure to... Read More
Designing your own successful web page can seem difficult and... Read More
Are you looking for somebody to build you a website,... Read More
What colors do you have at your website?Can they make... Read More
Whether a business has just got off the ground or... Read More
Mechanical spiders have to eat. In fact, they usually have... Read More
What Will My Site Do?This is the first of eight... Read More
The solution lies in creating a 'Database driven website', through... Read More
There are several graphic software packages available to help you... Read More
No matter what product or service you're promoting, unless you... Read More
10 Ways Web Site Text Can Impact Your Reader's Buying... Read More
There is nothing wrong with making your own website if... Read More
Web Design is a very subjective process. Your idea of... Read More
In this article, I will attempt to cover the basics... Read More
Ecommerce is just exploding right now on the Net. More... Read More
QUESTION: We promote our web site in all our... Read More
One of the simplest things you can do to give... Read More
This is the second part of a two-part article about... Read More
One of the most frequent questions I get asked about... Read More
Websites, there's literally billions of them out there in cyber-space.... Read More
Web sites that feature products ? especially furniture or other... Read More
When you develop a sales brochure, you have a mental... Read More
Web Design |