Home
>
Web Design
>
Design vs Content: Who is KING?

Design vs Content: Who is KING?

Well it is not Elvis, that's for sure.

I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one.

We all know that design and content have equal importance in regards to websites but if you must choose which one is immediately important, which will you choose, design or content? If you?re going to prepare an entire web marketing strategy on which of these two shall you focus on more? Why? Please defend your answer?

During my early days (around 1997), when I was still studying/learning to develop webpages, websites with astonishing visuals never fails to impress me and I?d always ask myself this, ?Man, how did they do that great graphic?? I will spend countless hours surfing the net collecting every graphically and visually orgasmic websites I could fine and I?ll try to imitate and recreate them with photoshop (Photoshop 4) and if I can?t recreate them I?ll scour the web for tutorials on how to make those visuals. Man, if I were paying for my internet connection I would be dead broke by now. It was a good thing that my internet access was free. Anyway, back to the discussion. Then it hit me, after saving a screenshot of those awesome website, saving all those wonderful wallpapers and all those banners and images, in my mind a very simple question was formed, ?When was the last time I visited these websites again?? the answer was simple, once or never. After, analyzing my thoughts I finally noticed that most of these sites offers nothing but visuals. I had spent countless hours browsing these websites and I was only looking at their visuals, why, because that was all they have. That was the only thing they can offer, visuals. I finally realized that the websites I regularly visit like Yahoo, Web Monkey, Web Developer Virtual Library, and now google doesn?t have all these WOW factor thing, they don?t have the bells and whistles of those extraordinary websites. All they have and all they offer was information, tons and tons of information. They never bothered to develop their look and their feel, what they developed was their content, their information database. Millions of people or millions of potential clients, buyers and opportunities go to these websites not to look at their remarkable visuals or presentations but to acquire what everybody need information and people pay a lot of money for information. A father will pay millions of dollars just to get some information about his long lost child but this same father would not pay anything more than 10,000 or even 50,000 USD just to look at a design, he won?t even pay at all.

Content development is in a much higher level than Design Conceptualization, Creation and Development. Yes, design will capture your visitor?s immediate attention. All the wows, oohhhsss and overwhelming appreciation of the design will follow it but after that what? I for once is very irritated of websites which will make you wait 1 minute for you to download their 3 minute intro just to find out later that the information you are looking for is not there. It does not only irritates me, it also makes me mad as hell because I?ve wasted 5 minutes of my time for nothing and I believe that almost all internet users especially those on dial-up have the same sentiments as mine.

Content makes the big bucks. Here is another analogy. It is like a commercial ad on TV, they?ll hype a product with visuals, graphics, amazing videos, cool sounds and they?ll even get your favorite star to endorse it but in reality it is just as good as the next product. If you ever seen that TV ad for a brand of powdered laundry soap where the speaker just places the cloth stained with grease on a basin of water and just poured some of their product and left it, and after an hour she?ll be back and it is already clean without any effort from you. I tried it, using the same product but it didn?t work. I even left it longer. It didn?t remove the grease from my shirt but it did remove the color and the grease is still there. I?m not saying that the product doesn?t really work, what I?m saying is, it is all hype just like a website with all the hype. If you have a website that has all these bells and whistles, have you ever wondered how many potential paying clients have pressed the back button or have typed in a different URL just because they can?t wait to load your website, just stop for a while and think of the dollars that you easily could have raked in only if your site loaded just a nanosecond sooner.

Websurfers are an impatient breed. Very few will actually wait until your elaborate design loads. Only those that are interested in your design will wait and look at it and who are they? They are not the paying public, they are not the CEO?s, they are not the business people and they are not the people who have the dough to pay for your services, skills and talents. They are not the people whom you are trying to sell your service to. Then who are they? They are designers, artist and creative people who are just there to steal, copy and plagiarize your hard work.

Content is KING. In fact, it is a GOD. A website with good and well thought out content can and will survive longer than an extravagantly designed one. A lavishly designed website will bring in immediate traffic but they are not quality traffic. They could even be just one time visitors but content, fresh and new (am iterating), will drive not just new visitors but will bring in more visitors which could become potential users of your site and once they become users and get hooked on your site then the big bucks will not be very far behind them (hopefully).

About The Author

Romelo Jimenez Itong is a Philippine-based web designer/developer with years of experience designing and developing websites for US and other international clients. Visit http://www.romelo.com for more information.

http://www.romelo.com

no-contract cleaning service Des Plaines ..

In The News:

Phishing scammers use rnicrosoft.com domain to impersonate Microsoft by replacing "m" with "rn" in typosquatting attacks that steal login credentials.

OpenAI announces new teen safety rules for ChatGPT users under 18, blocking romantic roleplay and requiring extra caution on body image topics.

A 2025 data breach at fintech company 700Credit exposes personal information of more than 5.8 million people through compromised third-party integration partner.

Retailers lose $76.5 billion annually to return fraud as nearly 10% of U.S. retail returns involve fraudulent activity, with $850 billion in returns expected in 2025.

ShinyHunters claims responsibility for stealing 94GB of Pornhub user data affecting over 200 million records and demands Bitcoin ransom.

ChatGPT 2025 now connects to Apple Music, Canva, Expedia, TripAdvisor and OpenTable through built-in apps that help users create playlists, design graphics and more.

Apple releases emergency patches for two zero-day vulnerabilities actively exploited in attacks. iPhone and iPad users urged to update immediately.

DoorDash launches Zesty, an AI-powered social app that recommends restaurants through conversational search, now testing in San Francisco and New York.

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Design vs Content: Who is KING?

Web Design