Home
>
Web Design
>
Does Your Homepage Work?

Does Your Homepage Work?

All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again.

Take a moment to clear your mind. Now go and look at your homepage and take a minute to evaluate it. Does it work for your prospective customers?

Most will arrive at your homepage and quickly scan through the content. If they are interested in what they read and see they'll typically decide to click on a link that takes them to another page where they'll find more information. As they make that decision they'll be asking things like:

What do they do?

Do they look professional?

Whats in it for me?

Do i have the problem they describe?

Are they talking directly to me?

How can i get it?

Alternatively, if the homepage hasnt interested them immediately then they'll leave just as quickly as they arrived, unlikely to return.

Your homepage is the gateway to your website and plays a critical part in the prospects visit. First impressions count. The success of your site depends on your homepage. Now, before we look at what a homepage should be, lets look at what it shouldnt be.

It should not be a false homepage requiring you to click a link to get to the real homepage. It shouldnt be a page that fails to direct the prospect to further action. It shouldnt contain any content that doesnt serve an immediate and clear purpose. It should never read like a dull brochure, that does nothing to motivate prospects to seek more information or buy immediately.

What a homepage should be. It should have a clear message. It should be a dynamic page that instantly conveys a sense of what you do, how you do it, who you are, how you do business, etc. It should start to describe the direct benefits that prospective customers get by buying your product or service. It should create prospect interest and make them eager to find out more. It should provide direction and clearly marked links to get them there. It should focus entirely on serving the needs of your prospective customers and removing their anxieties.

The purpose of your website is to sell your products and services to your prospects. To be effective your homepage must meet the needs of your prospects exactly and provide answers to their questions. To do this you must know what your prospects want and how they want it. If you dont already know, find out. Ask them!

Also, spend some time looking at other homepages learning what works and what doesnt. Are there features and styles that you could adopt on your site?

Once you have these answers design your entire homepage around them. Spend some time getting it right and both you and your prospects will benefit. Dont settle for second best unless you want your website to fail as a result of being ineffective.

When you've done it. Take a moment to clear your mind. Now go and look at your homepage once again and take a minute to re-evaluate it. Does it work for your prospective customers now?

Good luck!

About The Author

Peter Simmons is editor of the DYNAMIQ EZINE. GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, prospect conversions, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW with your $129 WEBSITE EVALUATION ABSOLUTELY FREE at http://www.dynamiq.co.uk/ezine or email me anytime at http://www.dynamiq.co.uk/ezine

elite cleaning services Mundelein ..

In The News:

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Does Your Homepage Work?

Web Design