Does Your Homepage Work?

All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again.

Take a moment to clear your mind. Now go and look at your homepage and take a minute to evaluate it. Does it work for your prospective customers?

Most will arrive at your homepage and quickly scan through the content. If they are interested in what they read and see they'll typically decide to click on a link that takes them to another page where they'll find more information. As they make that decision they'll be asking things like:

What do they do?


Do they look professional?


Whats in it for me?


Do i have the problem they describe?


Are they talking directly to me?


How can i get it?

Alternatively, if the homepage hasnt interested them immediately then they'll leave just as quickly as they arrived, unlikely to return.

Your homepage is the gateway to your website and plays a critical part in the prospects visit. First impressions count. The success of your site depends on your homepage. Now, before we look at what a homepage should be, lets look at what it shouldnt be.

It should not be a false homepage requiring you to click a link to get to the real homepage. It shouldnt be a page that fails to direct the prospect to further action. It shouldnt contain any content that doesnt serve an immediate and clear purpose. It should never read like a dull brochure, that does nothing to motivate prospects to seek more information or buy immediately.

What a homepage should be. It should have a clear message. It should be a dynamic page that instantly conveys a sense of what you do, how you do it, who you are, how you do business, etc. It should start to describe the direct benefits that prospective customers get by buying your product or service. It should create prospect interest and make them eager to find out more. It should provide direction and clearly marked links to get them there. It should focus entirely on serving the needs of your prospective customers and removing their anxieties.

The purpose of your website is to sell your products and services to your prospects. To be effective your homepage must meet the needs of your prospects exactly and provide answers to their questions. To do this you must know what your prospects want and how they want it. If you dont already know, find out. Ask them!

Also, spend some time looking at other homepages learning what works and what doesnt. Are there features and styles that you could adopt on your site?

Once you have these answers design your entire homepage around them. Spend some time getting it right and both you and your prospects will benefit. Dont settle for second best unless you want your website to fail as a result of being ineffective.

When you've done it. Take a moment to clear your mind. Now go and look at your homepage once again and take a minute to re-evaluate it. Does it work for your prospective customers now?

Good luck!

About The Author

Peter Simmons is editor of the DYNAMIQ EZINE. GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, prospect conversions, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW with your $129 WEBSITE EVALUATION ABSOLUTELY FREE at http://www.dynamiq.co.uk/ezine or email me anytime at http://www.dynamiq.co.uk/ezine

cleaning team near Winnetka ..
In The News:

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.
Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.
Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.
iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.
Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.
FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.
Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.
Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.
Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.
Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.
Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.
New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.
FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.
New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.
OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.
Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.
New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.
DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.
Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.
Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.
Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.
A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.
South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Why You Want to Include an FAQ In Your Site

Congratulations! You've got a brand new site and it's doing... Read More

Choosing Your Web Design

We would all like to have the best looking website,... Read More

Recipe For A Good Looking Web Site

We've all surfed the web and seen some awful web... Read More

Speed Up Or Lose Out! How To Improve Your Websites Download Speed

So your web site's online and you've got high rankings... Read More

What Your Website REALLY Says About You And Why It Matters

Everything you say and do says something about you. This... Read More

Why Not To Use Web Design Templates For Your Website

In today's age of fast food and high-speed Internet, a... Read More

Building An Effective Furniture Sales Web Site

Web sites that feature products ? especially furniture or other... Read More

Designing Professional Web Pages

If your Web site doesn't project a professional and polished... Read More

Successful Flash Tips

Ever browse across a website that took ten million years... Read More

Sell Yourself First...Your Key To More Sales

Selling on the internet is a challenge. There is no... Read More

Stop Sabotaging Your Sales

Do your web pages, sales letters or personal presentations include... Read More

Affordable Web Design In Birmingham

If you have a business, big or small you may... Read More

Top Ten Fonts for Website Design

The top ten fonts for website design might change in... Read More

Other Ways to Look at Things

Many people today are tired of the Microsoft software that... Read More

How To Shop for a Web Design Firm?

While few companies can boast as we do that our... Read More

14 Ways to Add Content to Your Web Site - Part 1

When I surf the Net, I often see web sites... Read More

5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site... Read More

10 Nifty Ways to Prolong Your Visitors at Your Website

Increasing the length of time a visitor is on your... Read More

How to Double Your Online Sales Without Spending Another Dime on Advertising

Learning how to convert visitors to your web site into... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh... Read More

How Not To Get Web Design Work

I get the occasional web design lead from my website.... Read More

Is A Picture Really Worth a Thousand Words?

The great debate: how much copy you should have on... Read More

5 Website Design Tips to Make Your Site More Attractive

The question that I most frequently hear from people is... Read More

The Key to Getting More Magic Shows Booked Online

This article is the result of a conversation I had... Read More

family-safe home cleaners Northbrook ..