Don't just put your slogan in the title tag when you formulate the copy of your website. The formulation of the title tag is the most important single aspect when you fine-tune your website:
1. It is what people first read when the listing of your site turns up in Google and other search engines.
2. It is the single element of your website that the search engines pay the highest emphasis on.
If you look up the source code, the title is what is between these tags: title and /title in the hard brackets. You can get the length of your title tag checked here: http://www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgi
A typical slogan isn't stuffed with important keywords. My slogan for my stock photography business is "Stock photos from most of the World" and I am quite happy with that. It is honest and catchy which I like. But it isn't a good title for my website of A-Z Fotos: www.azfotos.com . Let us analyze that as an example.
The first two words of the slogan would be fine as the title tag because 'stock photos' are among the main keywords for A-Z Fotos. They are also fine because they are put in front of the title tag. Don't forget this so-called 'keyword prominence' in title tags.
They also function well when people are browsing down the listing after the search button has been activated, because people tend to look for exactly the word they wrote in the search box.
But the words 'from most of the' is absolutely useless. It is the kind of words that the search engines simply ignore because they are too common. The last word 'World' isn't any better. Nobody would search for the 'World'. - To say it mildly, it is too broad!
The alternative to your slogan is to formulate a title which includes your most important keywords for the specific webpage in such a way that it is attractive when the surfer browses down the search result.
For Google the title shouldn't be longer than 62 characters. Include your brand name if it includes keywords. Otherwise avoid it in the title unless it is very well known. As always be careful to choose relevant keywords and combinations of words that are often searched after. I always check at
http://inventory.overture.com/d/searchinventory/suggestion/ for the relevance of the keywords I have in mind. Be aware that many keywords are to some extent seasonal. Overture offers the frequency of searches in US of last month.
Searches in UK can be checked at
http://inventory.uk.overture.com/d/searchinventory/suggestion/
Remember to make the title tag even more specific for your subpages, i.e. the pages after the home page (index-page).
Avoid having more than one page with the same title.
Get help from Soren Breiting to find ideas for your online marketing at http://www.allemarketingtips.com and receive the latest really useful tips at http://www.allemarketingtips.com (about pictures and marketing). Soren has written more than 20 printed books, and countless articles in journals and magazines about his special fields of interest. He is widely published on the web, too. Enjoy Soren's wonderful stock photos at: http://www.allemarketingtips.com
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareDue to the large number of people offering web design... Read More
The trend today to overuse animation in a website's opening... Read More
Yes, in a world that is obsessed with makeover madness,... Read More
If you are going to have a web presence for... Read More
With an increasing number of employment portals emerging, it is... Read More
FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions... Read More
Argh, where's the contact button?! Believe it or not, some... Read More
If there's one thing that I've learnt so far, it's... Read More
Your web site is like your car. Both are significant... Read More
Hire a designer or a programmer for your website is... Read More
Audio can provide an added dimension to your site. It... Read More
If you were like me and you have just started... Read More
You can create a website that attracts customers, not repels... Read More
An "include" file is a piece of code that can... Read More
There are many companies who build websites, all of which... Read More
If you are anything like me, your website is a... Read More
Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More
Have you seen Jesse James on the... Read More
Ever wonder how HTML color codes are put together? For... Read More
Are you going to design or redesign new website or... Read More
Just what is web copy? Some people think that web... Read More
Traffic to a site can be a blessing or a... Read More
Let's face it. Buying products and services from the Internet... Read More
Just about every list of the "Top 10 Web Design... Read More
Are you thinking that it is about time your small... Read More
Antigo wedding limo ..Nope. You certainly don't need a website.But you don't need... Read More
One of the biggest problems with Web sites is that... Read More
Over the years, the internet has grown into a marvelous... Read More
Your web site should always adhere to standards!A professional web... Read More
An "include" file is a piece of code that can... Read More
I once created a notepad-like editor. It is possible with... Read More
When you develop a sales brochure, you have a mental... Read More
An attractive and user-friendly Web site is crucial to attracting... Read More
Since I made the switch 6 months ago to a... Read More
The Psychology of ColorAre you using the best colors for... Read More
Are you building your website? If so, STOP! Take a... Read More
Choosing the right typeface for your website copy is important,... Read More
Now that you have decided that it is time to... Read More
The trend today to overuse animation in a website's opening... Read More
Sooner or later every small or medium business owner realizes... Read More
To create professional websites is not an easy task by... Read More
Let me repeat that.."The technology may change, but human nature... Read More
Gone are the days when you had to rely on... Read More
My mother used to take me along when she visited... Read More
Contrary to the beliefs of some, advertising for web and... Read More
You're almost set. The content of your website, e-book, or... Read More
The most important person that you need to please when... Read More
Creating your own website is great fun! But how is... Read More
Let's face it. Building a web site that browses consistently... Read More
Designing your website means you have to be creative, plan... Read More
Web Design |