Home
>
Web Design
>
Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy

Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy

Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don't have to be Arnold Schwarzenegger to open it.

I released the door from the opener and it began closing way too quickly. As I rushed over to try and slow it's decent, I grabbed the handle with my left hand and was trying to grab anything with my right hand. Unfortunately, the only thing that got grabbed was my pinky finger ? two knuckles up. The 1000 lb. door came crashing down so hard it broke the glass in one of its sections.

When the dust cleared and the glass had stopped clinking- I looked over to see my finger clamped firmly and squashed flatly between two sections of the heavy wooden door. I had no one around, no other neighbors were home, and I was trapped, in lots of pain, and unable to get free or lift the door (what would you do?). I tried pulling my cell phone out of my pocket but inside the garage there was no signal.

I did the only thing I could ? I screamed for help through the broken glass?

Now, you may be wondering what in the world this painful story has to do with web design- but read on and I'll explain...

I yelled for what seemed forever, but in reality was maybe five minutes, yet no one came. Now, for a few minutes I thought to myself ? "I have a knife in my pocket- am I going to have to cut my own finger off to get free?" Seeing how flat it was crushed I didn't really think it had much chance of surviving that trauma anyway?

I wasn't that desperate quite yet and figured I should try calling for help again ? and here's where some recent training with internet marketing came in?( "What are you talking about, Bob?" you ask.)

Dan Kennedy always talks about "leading a customer through your site". Don't leave anything to chance. They want to be told exactly what to do next.

So as I stood there in gut wrenching pain, totally unable to move or get free, I thought to myself, "maybe people are hearing my cry for help, but don't know where it's coming from. It could be just echoing around the neighborhood?"

So in a last ditch effort, I started screaming (and I can be quite loud) "HELP! I'm trapped in a garage at 52 Lakeview Ave. and I need help NOW!" Within a minute or two about 5 guys came running down the street from somewhere (I don't know where) and up the driveway. The specific directions worked! They began trying to pry the door up but it had come off the track and was jammed. So their prying was only clamping the door sections even tighter on my finger. OUCH! So once again, I got specific.

I told 2 guys to stay out side-3 to come around back and come inside. I had 2 go to work on the pulleys on either side and get them back in the track, the other one called 911. After what seemed like ages, the door was back on track and lifted high enough to allow the finger to be finally pulled out from between the sections. Ugh. It was nasty looking, flatter than a pancake...(almost surreal)

Now, how does this relate to Web site design? It's very clear to me? In a matter of life and death (ok-life and death of a finger), nothing happened until I specifically yelled for help with exact directions where to come. I tried for five minutes screaming just for help- that didn't work. Only when I screamed the address where I was at and what the problem was, did I finally get a good response. Zero before, 5 after. Hey! That's a 500% increase!

We need to do the same thing with our web design and linking strategies. Specifics- Lead the client or potential client through the process step by step clearly. Use accurate keywords and descriptive text for all your links. Don't scream out generically, or they will never know where to go next. All they'll hear is a vacant echo, as they continue doing what they were doing before. And they'll probably end up someone else's client because they can't hone in on where the cry for action is coming from and where they need to go.

Miraculously, after being rushed to the hospital, blood had begun to flow back into the finger and x-rays revealed only a broken knuckle. Because it had been caught sideways, the tendons and nerves were preserved and not cut, aside from some numbness and pain, the finger is well on its way to a full recovery (Phew! Really glad I didn't cut it off now).

Moral of the story: Design your site and your linking strategies as if your life (or finger) depended on it. Be specific, be specific, and oh yeah, be specific.

Bob

Bob Volk, Founder of VolkNet Enterprises, is an Internet Entrepreneur and has started/co-founded many sites including http://volknet.com, http://volknet.com, and his newest venture, an automated link exchange program with a unique twist at http://volknet.com. He specializes in Web Site Design, Marketing, and SEO Consultation for both small and medium size businesses doing $30 - $40 million a year.

executive chauffeured services Bradford .. Madison to Airport car

In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.

Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.

Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.

Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.

An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.

The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.

Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.

Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.

A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.

Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.

Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.

Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.

Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.

Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.

Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.

More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.

Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.

Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.

UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.

Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.

Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.