Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance.

Your car is a finely tuned machine. You bought it not only to get you from point A to point B but also perhaps to have some fun and look good as you go. If you purchased your car new its engine had no wear. To keep it running like the day you bought it you maintain it regularly: you change the oil every 3000 miles, you inspect its belts and hoses, you check its fluids and rotate its tires (or at least you should). Without such attention the money you spent on your car will eventually seem like a mistake as it sits idly in your garage because it won't start.

Your investment in your web site deserves the same care you give your car. While the purpose of your car is to get you from place to place, the purpose of your web site is to help you develop new business and become more successful. It doesn't matter if your business is retail sales or professional services, your web site is supposed to act as your store front on the Internet. While your web site doesn't need its oil changed or tires rotated it does require maintenance to ensure it performs as the marketing tool you intended it to be when you paid to have it developed.

Here are five things you can do to tune up or add to the marketing function of your web site.

Fresh content
Fresh content will keep your visitors coming back to your site just like the oil and gas in your car help ensure it starts every time you put the key in the ignition. If you neglect to maintain fresh supplies of either, you're asking for trouble. Your visitors seek fresh content. Once your visitors realize they've gotten all their going to get out of your site they will not return.

Add new, relevant and helpful content to your site as often as you can and you will keep your visitors happy and returning.

Keywords
Your keywords are the words your visitors use when they think about the products or services you provide. They are like the make and model of your car - they are what get noticed. Your visitors use keywords and phrases to perform searches at sites like Google and Yahoo! to find what they need. They recognize and respond to these words when they see them featured in search listings, advertisements and other promotional materials. Make sure you know your keyword phrases and incorporate them into the Title, Meta Tags and copy of your web site.

Copy
The advertising copy of your web site can be likened to the amenities of your car. Your car has a stereo, cup holders and convenient storage space to address your wants and needs as you drive. The copy of your web site should do the same thing. To maximize the marketing function of your web site's copy make sure it focuses on the problems, wants and concerns of your clients. Your visitors will be more likely to identify you as the solution to their problem if you demonstrate to them that you understand their needs.

Require Action
Just like your car requires you to step on the gas to make it go, your web site requires your visitors to take the action you want them to take in order to function as an effective marketing tool. No one has to tell you to step on the gas. Your visitors need to be told what to do. Tell them to "buy now" or "request our catalog". If you don't they might ever know that's what they're supposed to do.

Get Contact Info
Getting contact information from you visitors is like remembering the keys to your car. If you can't get into you car and start it, you're not going anywhere. Likewise, if you don't learn who your prospects are you can't continue marketing to them. Most people who visit your web site will not buy from you the first time they stop by. In most cases, it takes between six and eight marketing contacts with a prospect before they choose to purchase something. Your prospects are no different. If you acquire their contact information you will be able to repeatedly market to them.

Take the steps you need to maintain your web site and it will run smoothly and get you where you want to go.

Copyright 2005 Jeremy Cohen, Better Marketing Results

The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients and be more successful by helping them deliver a web site that sells and improve their marketing materials to generate more interest in their products and services. Get his free marketing guide, Jumpstart Marketing: More Profits, Clients and Success: http://www.bettermarketingresults.com/marketing-services.asp

executive chauffeured services Bradford .. Madison to Airport car
In The News:

Getting virus alerts on your iPhone? Tech expert Kurt “CyberGuy" Knutsson helps you learn how to handle fake scam alerts and boost security.
Tech expert Kurt “CyberGuy" Knutsson says opening emails is safe, but risks arise from interacting with links, attachments or HTML content.
Tech expert Kurt “CyberGuy" Knutsson reveals four signs of compromised Social Security numbers and offers five steps to protect yourself.
Tech expert Kurt “CyberGuy" Knutsson discusses how MAB Robotics' Honey Badger 4.0, a versatile robot, now walks underwater with amphibious skills.
An updated Android trojan called FakeCall hijacks bank calls. Tech expert Kurt “CyberGuy" Knutsson says Android phone manufacturers and Google need to step up their game on security.
The Massimo Modular E9 is a sleek, smart and comfy tiny home in 409 square feet. Tech expert Kurt “CyberGuy" Knutsson takes a closer look at what the future of housing might look like.
Every stock trader should consider a virtual private network to safeguard their trading, according to tech guru Kurt "CyberGuy" Knutsson.
Apple recently announced its new lineup of Macs and rolled out Apple Intelligence, its latest artificial intelligence-powered feature for its products.
A Swiss-engineered robot can climb ladders, showing why it's at the cutting edge of autonomous robotic solutions for harsh industrial settings.
Kurt "CyberGuy" Knutsson presents the cities targeted most by robocalls, why this is happening and what you can do about it to protect your privacy.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Kurt "CyberGuy" Knutsson shares tips and suggestions for how to get the best use out of the updated Calendar app available with the latest iOS update.
Your Social Security number, your unique identifier used for many purposes, has likely been leaked on the Dark Web; here are some steps you can take to protect yourself.
Researchers have developed a new technology that creates strong, sticky fibers capable of lifting objects and capturing things from a distance.
Smart rings track the same things that smartwatches do, including steps, sleep and a general overview of your overall health, and they tend have more battery life than smartwatches.
Researchers have developed a robotic finger that can perform routine medical exams like those conducted by doctors, helping to address the growing shortage of trained professionals.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Insurance administrative services company Landmark Admin reported that a data breach from a May cyberattack affected over 800,000 people.
Sotheby's will auction the first artwork created by Ai-Da, the world's first robot artist created in 2019 by British gallerist Aidan Meller.
More than 250 million users of the Verizon Messages app will have to switch to another app. Verizon is shutting down Messages in the next month.
Tech expert Kurt “CyberGuy" Knutsson provides a list of 10 celebrities who are the most targeted by deepfake scams, including Tom Hanks.
Tech expert Kurt “CyberGuy" Knutsson discusses how Vast's Haven-1, launching in 2025, transforms space living with human-centric design.
UnitedHealth confirms over 100 million Change Healthcare users had their data stolen. Kurt “CyberGuy" Knutsson reveals what happened and what caused the breach.
Tech expert Kurt “CyberGuy" Knutsson explains how iOS 18 brings new text formatting and animated effects to the Messages app.
Whether you're a social media veteran or novice, Facebook friend request scams are common. Kurt the CyberGuy provides tips to keep your account safe.

Meta Tags ? An Introduction

A long, long time ago? In a galaxy far, far... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

4 Things That Make A Web Site Great

First you need original content. Content is the heart beat... Read More

Speed Up Or Lose Out! How To Improve Your Websites Download Speed

So your web site's online and you've got high rankings... Read More

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is... Read More

Increase Your Credibility With Web Site Awards

Web Site Awards are given from other sites to reward... Read More

Website promotion Ideas: 10 Web Site Add-Ons To Increase Your Traffic

If you're not getting a lot of traffic to your... Read More

Graphic Design Can Make or Break Your Web Site

We all want high impact graphics for our Web sites... Read More

Small Business Website Design - How to Get Professional Results on a Shoestring Budget

Just because you are a small business with an even... Read More

Developing Your Winning Web Site Strategy

Your web site is the key to your success on... Read More

Give Your Web Wite Visitors What They Really Want - Information!

Surfing the internet is basically an information-fest! From intellectual discussions... Read More

Build It And Build It Cheap! Part II

If you are familiar with my work, then you have... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on... Read More

Choosing A Color Scheme

When you begin the design of your Web site, one... Read More

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

Bad Design Characteristics For A Website

Making a poorly designed website is one of the easiest... Read More

How To Create A Stunning Drop Capital Effect On Your Web Pages

Drop Capitals are frequently used in many newspapers, books and... Read More

Tips On Effectively Organizing Your Navigation

Not all links are created equal.While all of your links... Read More

Why Web Pages Appear in the Wrong Location after Uploading to my Website?

If your are a new web designer, you may face... Read More

Building An Effective Furniture Sales Web Site

Web sites that feature products ? especially furniture or other... Read More

How To Attract People To Your Web Site and Leave Their Contact

If you have a website, you want your visitors to... Read More

Immutable Laws Of Effective Navigation - Part 1

The first immutable law of effective navigation: It's gotta be... Read More

Integrating Advertising into Your Web Design

If you are going to be placing ads on your... Read More

Ten Steps to a Winning Home Page

There's no doubt about it - the first page your... Read More

Marketing Basics for the Webmaster

What is the relationship between Marketing and Web designing? How... Read More

O'Hare Chicago prom limo ..