Home
>
Web Design
>
How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies

How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies

Getting a customer is not easy.

Getting a visitor to decide that he or she wants to buy the product or service you're offering, getting out their credit card and giving you their hard-earned money is not a piece of cake.

Most visitor's to your Internet site, 97 - 99% of them if you're lucky, will not buy your product. They turn away from your site, your offer...and they will probably never return. In other words - if you work hard, if you use the right techniques and if you're talented maybe you'll get 1 - 3 % of the people who visit your site to buy. But it's not easy.

First you need to make sure you actually get enough visitors to your site. And if you use paid advertising, like pay-per-click search engines - this will cost you money. If you plan on getting visitors for free, this will take you time.

You need to make sure that your visitor is persuaded to buy. And if he or she won't buy the very first time they visit your site, you need to get them to come back again later.

Getting a customer ? a "first-time" customer ? takes a bit of effort.

But the efforts are worth it. Because once you have that customer, he will be a valuable asset.. Your customer will become your main income source. Why? Because your already existing customers are much more likely to buy from you again and again.

By calling this "customer life-time value", you're putting a name to it. And a value. How much will your average customer buy from you over the next 10-15 years? Customer lifetime value. The online businesses that make the most money are the ones that know how to use their existing customer base to maximize profits.

I guess the old saying that you need to take care of your customer, is particularly true on the Internet.

I'll give you an example.

A guy called John runs a site where he sells a product for $ 100. He gets a small amount of visitors - 100 visitors a day; that's 3000 visitors a month. He manages to sell to 1% of his visitors, which means he sells for $ 3,000 a month. He gets 30 new customers a month.

After a year he's earned $ 36,000 from his 360 customers.

His friend Neal runs a site, too. He gets 100 visitors a day and sells a product that costs $ 100 and manages to sell to 1% of his customers. 30 new customers a month; 360 customers a year. What a coincidence, right? Anyway, Neal has got a really nice product. A product people love. He also offers great customer service. Neal's customers like him very much.

They wouldn't mind buying from him again.

After his first 12 months online, Neal sends all his 360 customers an email offering a second product. A so-called back-end product.

This doesn't take him long. After all, it's just ONE email.

The second product is a little more expensive, it costs $ 300, but it is a product that his customers really need. A product they want. (He knows this because he asked them in a survey what product they would be interested in; what products they really needed.)

Since Neal is a great guy offering great products and excellent customer service, as many 30 % of his customers buy the second product. That's 108 people.

Now here's the interesting bit. The second product costs $ 300, which means that Neal has an additional yearly income of $ 32,400!

Look at the figures! Neal has doubled his yearly income just by selling a second product to 30 % of his customers. He hasn't had to go to great lengths to get new customers, but he's using his existing customers to double his profits!

John makes $ 30,000 a year, Neal makes $ 62,400.

And the one and only difference is that Neal sends out one extra email!

Neal still only gets 100 visitors a day. He still only gets 1% of them to buy his first product, but he offers them all a second, back-end product. He maximizes the profit potential of his customer base.

Strategies like "back-end offers" and concepts like "lifetime value" shifts the focus from the short sighted "take the money and run" strategy that is so much in use on the internet today. You've seen these sites all over. They only focus on getting a massive amount of traffic and then selling visitors an overpriced product that doesn't deliver what is promised.

Customers feel fooled. Why would they ever want to buy from this salesman again?

The more successful sites focus on building a strong relationship with their customers. And your main goal shouldn't be to make sure your customers are satisfied...you want them to be extremely satisfied. If you deliver the goods, your customers will trust you more. And if you have their trust, you can sell them anything.

Here are a just few pointers of how you can establish a great relationship with your customers:

1. Delivering a great product

Give your customers exactly what they want. And then some more. One of the best ways to get people to buy from you again and again is to only sell high quality products. If you ever consider selling a crap, overpriced product, ask yourself why you'd want to loose all that future income from your customers.

2. Responding quickly

When you run an online business, you'll get a lot of email. People will ask you about all kinds of things, and they will expect answers immediately. Set up autoresponders to make sure they get a pre-written email the minute they send you one. Tell them that you've gotten their email and that you will read it within the next 24 hours. And make sure you do. When you've read it, always reply to them, even if you can't answer their questions.

3. Taking care of customers after purchase

Too many online businesses forget about their customers once they've bought the product. And if they take the time to write to them again, it's only because they're trying to push another product. Don't get me wrong, you want to push that second product, but consider at least pretending that you care about how your customer is doing. Sending an email doesn't cost a penny. Why not send more emails where you're not trying to sell them anything. In the long run, this strategy will make you sell more! Ask how they're getting on with their product, give them tips, give them a free gift, congratulate them on their birthday etc. Care more, and you'll sell more.

The bottom line? Think long-term. Realize that your existing customers will buy from you again and again if you just let them. Let them.

About The Author

Steve Atlas writes regularly for the Internet Marketing Dictionary - http://www.internet-marketing-dictionary.com

disinfecting cleaning services Arlington Heights ..

In The News:

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies

Web Design