Want to know what the worst thing to say on a homepage is?
"Welcome to our homepage."
And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs?
Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place? What problem are they looking to solve?
What type of information do they seek? If your homepage doesn't convey that your website has the answers to these questions in the visitors' minds then it's game over - they will leave, never to return.
3 Seconds To Make The Right Impression
So how you can retain visitors and grab them as soon as they view the homepage of your website? Well, try condensing the key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else?
A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website? What types of information can they find here?
What are the best things about the website? If you don't convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site.
Put Yourself In The Shoes Of Your Customer
As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company?
Whatever you decide to place on the homepage keep it snappy. Less is more. It's a clich? but it holds 100% true as far as your website's homepage is concerned.
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
tidy up service Glenview ..In this article I will give advice and tips of... Read More
If you have a website, you want your visitors to... Read More
There can be zillions of reasons why your visitors return... Read More
When JV Media Design was formed, the year was 1995... Read More
Think of the people who visit your site as blind... Read More
Do use a consistent look and feel Your site should... Read More
You have good traffic, but low client sign ups and... Read More
Traffic to a site can be a blessing or a... Read More
All websites have a homepage. It is the most important... Read More
QUESTION: My business is very small, just me and... Read More
If you need a web designer, but have no clue... Read More
There are two important reasons to build your website from... Read More
ASP.NET is a new programming framework from Microsoft for developing... Read More
Many times I've seen a web site undergo a revision... Read More
When I surf the Net, I often see web sites... Read More
Reading on the web is different than reading in all... Read More
The most important person that you need to please when... Read More
Back to basics. Forget funky design, good copywriting is the... Read More
One of the most frequent questions I get asked about... Read More
Surfing the internet is basically an information-fest! From intellectual discussions... Read More
Making a poorly designed website is one of the easiest... Read More
No question about it, web design is an art. Finding... Read More
Sin #5Poor Spelling And GrammarWe all make mistakes when we... Read More
Let's look at what your user wants to see at... Read More
10 Basic Things Your Website Should Have ...__ all short... Read More
full-service cleaning Mundelein ..Creating your web site can be a tricky process. Choosing... Read More
There is no doubt that reprint articles can serve lots... Read More
If you'd like to create/maintain a website, having some HTML... Read More
FACT: 30 to 60% of visitors tend to drop off... Read More
I've written about META tags in the past, and I... Read More
They say the eyes are the window to the soul.... Read More
The ability to create simple, attractive and functional web pages... Read More
When designing your website, remember to avoid useless and confusing... Read More
Creating your own website is actually easy in today's world... Read More
You've got a concept for a business, are excited about... Read More
You're almost set. The content of your website, e-book, or... Read More
So you need a website. You are not sure if... Read More
I often wonder how serious people are when it comes... Read More
One visit does not make a sale. Be sure to... Read More
We've all seen and read product testimonials. They're a very... Read More
CSS or Cascading Style Sheets has opened up tremendous possibilities... Read More
Just what is web copy? Some people think that web... Read More
The Internet has seen an explosion in so called 'lance'... Read More
If you've just finished building your new website (or revamping... Read More
One of the challenges of moving a web site up... Read More
In this article we will be looking at why you... Read More
What pages need to be included on your website? The... Read More
Whether you're giving a critical sales presentation to a client,... Read More
Before doing anything on the technical side, you need some... Read More
As a graphic designer, you are sitting on a gold... Read More
Web Design |