How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is the most important page to your website. This page is likely to be your home page if you happen to be promoting your website url http://www.yourdomain.com more often than your other sub-directory pages as in http://www.yourdomain.com/sub-directory-page.

Your visitor, who is a very busy individual, is not very likely to stay for more than a minute if you fail to capture his attention once he lands on your website. When your visitor lands on your page, he or she is likely to have the thought "What is in it for me?" You must be able to capture his or her attention on what is immediately visible before he or spends more time browsing your website.

So what information you put above the fold is crucial. Above the fold means what appears on the screen in the browser, without the need for your visitor to scroll down or to the right of your sales page.

Here are 6 easy ways to create and improve on your landing page:

1. Consider having an opt-in box or box to capture your visitor's email contact on the entry page.

It is recommended to have an opt-in box at all cost. Statistics show that your online customer needs to visit your website at least 7 times of exposure before he or she purchases anything. Therefore, your single most important job is to capture his or her contact information. You can then maintain email contact and remind him or her to visit your website again.

2. Make your opt-in box visible. Some examples on how to make it visible include:

* Choose a background colour for the subscription box to make it stand out. You are in fact, creating a visual to draw your visitor's eyes to the opt-in box.

* Placement of the subscription box should be preferably above the fold or in a pop-up. However, do note that more recently, the latter (pop-up) option has proven to be less effective in getting opt-ins due to over-usage by website owners.

* Offer a freebie to get your opt-in and spell out this freebie clearly near the subscription box. This makes it easier for the visitor to mentally connect the freebie to opting in.

3. Have a killer headline. The headline must promise the single most important benefit to your visitor. Use killer words for instance like amazing, breakthrough, instantly and finally, and make your headline stand out with a bigger font or bolding it.

4. Also, pay special attention to the top few lines following the headline and those that appear above the fold. I suggest that you try having 2 or 3 sub-benefits as your top few sentences, after your killer headline.

5. Use images that help. One example is to include your own photo if you are branding yourself as an expert in a particular niche.

6. Avoid using excessively large image files. I have seen a couple of websites that put in too many images on their landing page and as it took forever to load, I left without waiting.

After creating your landing page, you must continue to keep testing and improving it. It can be changing your killer headlines, the background colour of your opt-in box or even the banner image that you put right at the top. I change my landing page every once in a while, to track responses. I hope you do too!

Evelyn Lim is an online publisher of a FREE newsletter "Mapping You to Success". Her aim is to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-bizmap.com or visit her blog "Online Home Business journals from Singapore" at http://www.e-bizmap.com.

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

How To Design A Web Site

I'm not a professional web site designer and openly admit... Read More

6 Tips To Improve Your Business Website

There are six important characteristics that can play a major... Read More

How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

A client asked me, at what point do you change... Read More

Pages to Include in Your Website

What pages need to be included on your website? The... Read More

What Drives Repeat Visitors To Your Site?

There can be zillions of reasons why your visitors return... Read More

How To Create A Professional Website In Less Than A Week

Here's a really simple way... any novice can create a... Read More

Will You Site be a BIG SUCCESS. 7 Reasons Why It Might Not!

With so many new websites going up, it is hard... Read More

Integrating Advertising into Your Web Design

If you are going to be placing ads on your... Read More

Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales

It is common sense.The more time people spend at your... Read More

Creating Personal Web Sites (Part 2)

This is the second part of a two-part article about... Read More

My Top Ten List Of Extremely Annoying Web Page Design Elements!

Easy navigation and usability are one of the most important... Read More

What Does Your Website Say About Your Business?

QUESTION: My business is very small, just me and... Read More

14 Ways to Add Content to Your Web Site - Part 2

7. Create high quality content - make clear points with... Read More

Web Site Templates and Their Benefits

Unarguably, the most important part of your website is content.... Read More

Designing Professional Web Pages

If your Web site doesn't project a professional and polished... Read More

Hexadecimal Color Notation on the Web

When designing elements for your webpage, you will often be... Read More

Are You Driving Away Potential Customers?

When a prospect lands on your website will he or... Read More

Bad Web Design: ActiveX

ActiveX uses an interesting method for enforcing security ... it... Read More

Why Stock Photography is a Great Resource for Web Business

A picture is worth a thousand words.And it still is... Read More

Free Online Tools to Design (and Maintain) Your Website

These days, it seems that everyone has a website. Unfortunately,... Read More

What is ASP.NET

ASP.NET is a new programming framework from Microsoft for developing... Read More

3 Tips You Can Use Right Now to Improve Your Web Sites Usability

Studies done by Jakob Nielson the man touted as the,... Read More

Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2

Part one of this article is available at ... Read More

Are Web Templates Worth It?

First off, I am a designer. Now you're thinking, here's... Read More

Website Design: Color Me Blue

Chris, a new consulting client, asked me to help him... Read More

Antigo wedding limo ..