Home
>
Web Design
>
How to Create a Great Landing Page for Your Website

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is the most important page to your website. This page is likely to be your home page if you happen to be promoting your website url http://www.yourdomain.com more often than your other sub-directory pages as in http://www.yourdomain.com/sub-directory-page.

Your visitor, who is a very busy individual, is not very likely to stay for more than a minute if you fail to capture his attention once he lands on your website. When your visitor lands on your page, he or she is likely to have the thought "What is in it for me?" You must be able to capture his or her attention on what is immediately visible before he or spends more time browsing your website.

So what information you put above the fold is crucial. Above the fold means what appears on the screen in the browser, without the need for your visitor to scroll down or to the right of your sales page.

Here are 6 easy ways to create and improve on your landing page:

1. Consider having an opt-in box or box to capture your visitor's email contact on the entry page.

It is recommended to have an opt-in box at all cost. Statistics show that your online customer needs to visit your website at least 7 times of exposure before he or she purchases anything. Therefore, your single most important job is to capture his or her contact information. You can then maintain email contact and remind him or her to visit your website again.

2. Make your opt-in box visible. Some examples on how to make it visible include:

* Choose a background colour for the subscription box to make it stand out. You are in fact, creating a visual to draw your visitor's eyes to the opt-in box.

* Placement of the subscription box should be preferably above the fold or in a pop-up. However, do note that more recently, the latter (pop-up) option has proven to be less effective in getting opt-ins due to over-usage by website owners.

* Offer a freebie to get your opt-in and spell out this freebie clearly near the subscription box. This makes it easier for the visitor to mentally connect the freebie to opting in.

3. Have a killer headline. The headline must promise the single most important benefit to your visitor. Use killer words for instance like amazing, breakthrough, instantly and finally, and make your headline stand out with a bigger font or bolding it.

4. Also, pay special attention to the top few lines following the headline and those that appear above the fold. I suggest that you try having 2 or 3 sub-benefits as your top few sentences, after your killer headline.

5. Use images that help. One example is to include your own photo if you are branding yourself as an expert in a particular niche.

6. Avoid using excessively large image files. I have seen a couple of websites that put in too many images on their landing page and as it took forever to load, I left without waiting.

After creating your landing page, you must continue to keep testing and improving it. It can be changing your killer headlines, the background colour of your opt-in box or even the banner image that you put right at the top. I change my landing page every once in a while, to track responses. I hope you do too!

Evelyn Lim is an online publisher of a FREE newsletter "Mapping You to Success". Her aim is to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-bizmap.com or visit her blog "Online Home Business journals from Singapore" at http://www.e-bizmap.com.

cleaning help near Mundelein ..

In The News:

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

How to Create a Great Landing Page for Your Website

Web Design