Home
>
Web Design
>
How to Create a Great Landing Page for Your Website

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is the most important page to your website. This page is likely to be your home page if you happen to be promoting your website url http://www.yourdomain.com more often than your other sub-directory pages as in http://www.yourdomain.com/sub-directory-page.

Your visitor, who is a very busy individual, is not very likely to stay for more than a minute if you fail to capture his attention once he lands on your website. When your visitor lands on your page, he or she is likely to have the thought "What is in it for me?" You must be able to capture his or her attention on what is immediately visible before he or spends more time browsing your website.

So what information you put above the fold is crucial. Above the fold means what appears on the screen in the browser, without the need for your visitor to scroll down or to the right of your sales page.

Here are 6 easy ways to create and improve on your landing page:

1. Consider having an opt-in box or box to capture your visitor's email contact on the entry page.

It is recommended to have an opt-in box at all cost. Statistics show that your online customer needs to visit your website at least 7 times of exposure before he or she purchases anything. Therefore, your single most important job is to capture his or her contact information. You can then maintain email contact and remind him or her to visit your website again.

2. Make your opt-in box visible. Some examples on how to make it visible include:

* Choose a background colour for the subscription box to make it stand out. You are in fact, creating a visual to draw your visitor's eyes to the opt-in box.

* Placement of the subscription box should be preferably above the fold or in a pop-up. However, do note that more recently, the latter (pop-up) option has proven to be less effective in getting opt-ins due to over-usage by website owners.

* Offer a freebie to get your opt-in and spell out this freebie clearly near the subscription box. This makes it easier for the visitor to mentally connect the freebie to opting in.

3. Have a killer headline. The headline must promise the single most important benefit to your visitor. Use killer words for instance like amazing, breakthrough, instantly and finally, and make your headline stand out with a bigger font or bolding it.

4. Also, pay special attention to the top few lines following the headline and those that appear above the fold. I suggest that you try having 2 or 3 sub-benefits as your top few sentences, after your killer headline.

5. Use images that help. One example is to include your own photo if you are branding yourself as an expert in a particular niche.

6. Avoid using excessively large image files. I have seen a couple of websites that put in too many images on their landing page and as it took forever to load, I left without waiting.

After creating your landing page, you must continue to keep testing and improving it. It can be changing your killer headlines, the background colour of your opt-in box or even the banner image that you put right at the top. I change my landing page every once in a while, to track responses. I hope you do too!

Evelyn Lim is an online publisher of a FREE newsletter "Mapping You to Success". Her aim is to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-bizmap.com or visit her blog "Online Home Business journals from Singapore" at http://www.e-bizmap.com.

professional maid services Deerfield ..

In The News:

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

How to Create a Great Landing Page for Your Website

Web Design