Home
>
Web Design
>
Increase Your Website Sales Instantly

Increase Your Website Sales Instantly

If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort. Web sites are only as good as their copy, so if you want to run a successful website, check and double-check your copy!

Listed below are thirteen tips to better your copy and increase your sales:

1. Use short benefit-focused headlines.

Grab your readers attention from the very first line by piquing their curiosity. Ask a question or make a statement that causes a question to be formed in the minds of your readers. This will get them to read on as they attempt to satisfy their curiosity. Be creative, or if that fails, be informative.

2. Make your copy short and to-the-point.

Your potential clients love easy-to-digest material, so keep your paragraphs short. Three or four sentences per paragraph are fine, anything more is not.

Check the format of the page too. Make sure the column width of the copy is around ten words across. Learn from the experts - newspapers publishers have known for years that narrow columns and short paragraphs keep people reading.

3. Make use of lists.

Bullet or numbered lists have to be the best things around for copy writers. The human eye naturally gravitates toward a list. A list is akin to an oasis in a desert. People who are inclined to skip over long, wordy sales copy will still look at bullet lists. So use this fact to your advantage by listing the killer benefits of your offer.

4. Put yourself in your targeted visitors' shoes.

Ask yourself, "why are they at my site?" People only want two things:

free content such as articles or tips about your service or product

how you can solve their problem or challenge - the top benefits you offer.

5. Aim your copy at your targeted market.

Focus, focus, focus. I dare say that in any venture, be it online or offline, the most important factor that determines its success or failure is the amount of focus. If you spread yourself out too thin, then you're heading towards failure. The biggest mistake that can be made is not to define the target audience before writing the copy. When spread-shot promotion tactics are used, the focus is lost on too many groups. In the end, the website loses the visitors' attention and loyalty.

Choose one defined audience first and aim your copy at them. Don't worry about the other audiences, you can add special links for them later when you become successful.

6. Give your Web visitors a lot of free information.

Everyone is attracted by free stuff, and that will be one of the reasons why visitors come to your site. After visiting you five to ten times, they are more likely to buy from you. Include on your website your updating schedule, or put up a email group, so that people can be notified by email whenever there are updates on the website.

7. Create useful links.

Instead of the highly cliched "Please click here" link, experiment with other more useful-sounding links. Examples can be phrases that describe the link's destination, such as "free ebook download on cooking", or "list of top ten products".

8. Keep your language simple.

Utilise the KISS (Keep It Simple, Stupid) principle when you are preparing your copy. Also, write your copy as if you are speaking with a friend. Nothing kills the sale faster than a dry and run-of-the-mill sales pitch.

Use "you" and "your" words liberally and "I", "me" and "us" words infrequently. Everyone likes to hear, or read about themselves. They like to feel like they are the centre of attention.

Using "you" and "your" will help them feel that the product may address their needs. Always remember, the focus of the copy should be the prospective customer, and not the person selling the product.

9. Write a list of five to ten benefits of your service.

Forget about lengthy descriptions of you and your mission. Nobody reads them, so shift your focus to the more important aspects of your website.

Concentrate more on the benefits you can give your visitors. They came to learn about how they can benefit from your service, so make sure they will be convinced enough to say, "This is amazing. I want this!"

Tell the reader how the product or service will benefit them. Throw the technical details aside. They don't belong in your sales copy, they belong in an appendix on a linked page for those who are interested.

Sales are made by appealing to the reader's basic needs of comfort, security and acceptance. Your copy should explain how your product can address one or more of these needs.

So try using benefit-focused statements such as "Reduce your monthly bills by $200 with our product" or "Be able to function in the dark" to market your product or service, and you should start to see an immediate increase in interest!

10. Get rid of the hype.

Your visitors are intelligent people and they are not going to believe in hype. On the contrary, hyped up copy will just turn them away. Don't make ridiculous claims and while your offer may be really too good to true, don't state it that way.

11. Publish customer testimonials.

If you don't have any, you should solicit some immediately. Your current customers will be more than happy to support you if you provide good service and a solid product. Ask them for their opinions and comments regarding your product. Get permission to use their words and publish them on your web site. Testimonials are a very powerful selling tool that you can not afford to ignore.

12. Offer a solid, no questions asked, money back guarantee.

Go on, offer such a money back guarantee, and stick by it. Why? Because what better way to get someone to buy your product than knowing that they can do so risk-free?

Besides, you will be surprised at how few people will be unsatisfied enough to make use of your guarantee. Sure, some customers may take advantage of it, but I think the increase in your sales should be more than enough to offset the few unscrupulous characters you may meet.

12. Ask for the sale!

You've got the killer benefits stated down, and you've got a solid money back guarantee. Now don't stop there. Many web sites neglect to ask the customer to buy. So lead your customer through the purchase process. Be sure to thank customers for their purchase and inform them how and when they will be receiving the product that they have just purchased.

Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.

professional maid services Deerfield ..

In The News:

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.

Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.

Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.

New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

FDA approves first human trial for Paradromics' brain-computer interface that could restore speech for paralyzed patients through neural technology.

New phishing platform QRR targets Microsoft 365 users across 1,000 domains in 90 countries. Learn how to spot fake login pages and protect your accounts.

OpenTable now uses AI to track your dining habits and share insights with restaurants. Learn what data they collect and how to protect your privacy.

Google's discontinued Nest thermostats still secretly upload home data to company servers despite losing smart features, raising serious privacy concerns.

New Android malware NGate steals NFC payment codes in real-time, allowing criminals to withdraw cash from ATMs without your card. Learn protection tips.

DoorDash confirms data breach exposing customer names, emails, addresses after social engineering attack. Learn how to protect yourself from scams.

Concerned about Google's AI scanning your Gmail? Learn how to disable Gemini features that access your emails, Drive files and Chat messages for privacy.

Google warns Android users about dangerous fake VPN apps hiding malware that steals passwords, banking details and personal data from phones and tablets.

Apple's digital passport feature lets iPhone users breeze through TSA checkpoints this holiday season using Digital ID technology at 250+ airports.

A new phishing scam targets family photos with fake "Cloud Storage Full" alerts. Criminals steal credit card information through fake sites. Learn protection tips.

South Korean scientists create ultra-thin fabric muscles that turn clothes into robotic assistants, lifting 33 pounds while weighing under half an ounce.

Archer Aviation has acquired Hawthorne Airport for $126M to launch an LA air taxi network ahead of the 2028 Olympics, featuring AI-powered eVTOL operations and next-gen aviation tech.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Increase Your Website Sales Instantly

Web Design