Revising Your Site - What Happened To My Search Engine Placement?

As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process.

Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a couple of reasons.

  • You don't like the design anymore

  • You've learned knew tips on how to optimize your site better for search engine placements.

  • Your revising your services

  • You baught an old domain name

    Whatever it may be, you're changing something. Now it won't happen right away but eventually, if your site already has a good search engine ranking, then search engines will find out what you've done.

    But "se's" aren't human? That's correct but they were built by humans. Most se programmers realize that eventually something changes and since they want their search engine to be the best, they try to recognize your changes right away but there's only one problem.

    What do they do with the listings you have right now? Well, let's say for instance you are attempting to change everything for the better.

    Now let's also say that you HAD a page title called "good rank". Search engine's previously know and still think that your page is all about "good rank". Moving along, your new page information is about "Getting a better rank". Your old placements are now wrong in the eye's of search engines. They now realize that something has changed. So what are they going to do?

    Dump your old listings and start over! Ouch is right. So why would you ever want to change your site if that's the case?

    Well here's some food for thought: Yes, you may loose your existing rankings but your roots are growing. Your new pages are growing bigger and better than before, it just takes a small transitional period to take effect.

    For instance, within Google, Smartads had over 580 pages found when looking at all the links to smartads. Since we changed the whole site, there was a 2 day period were none of them were listed anymore. Normally, I would of gotten scared right away if I didn't know that my site had changed.

    Not 4 days later, not only were my pages back but the old rotten pages that weren't being used anymore got dumped and the many new pages got listed. All in all around 680 pages now. That was a jump of around 100 pages were added. Cause and effect.

    Here's another example for you. Most of us know about link popularity within Google. You've put all your effort into promoting your main page. Within all of the links that you've had placed on other sites, you gave your link title "Great Ranking Services". Once google saw your link, it started looking to see whether your information on your site is relevant to "Great Ranking Services" and awarded you appropriately.

    Moving along a little, you've not only changed your site but you've also changed your link title to better fit the new content on your main page. The new link you now add on other sites reads something like this; "Boost Your Search Engine Rankings".

    Before you changed your site, you got a GREAT rank for "Great Ranking Services" when people searched online.

    Here's the catch. Now that your promoting a new site, a new page, new content within your page, the old content relavance goes straight down the drain. Search engines have recognized that everything has changed and are not paying any attention to your old links anymore. Yes, they still help your link popularity, but they don't help your content relevance.

    See, search engines are consistently trying to improve their content relevance. That's what people want. If they search "gidgets & widgets", they expect to get the best results for "gidgets & widgets".

    In Conclusion:

    If you plan on changing your site, be prepared to suffer for a small amount of time. Prepare yourself for the worst because the best is yet to arise and prevail.

    I understand that we all want better search engine rankings and just be ready to do what ever it takes, even if it means loosing your old se placements for some newer, fresher ones.

    I hope you enjoyed my article, for more of my articles, simply follow the link below!

    Best of luck to you!

    About The Author

    Martin Lemieux
    Smartads - President
    http://www.smartads.info

    Affordable Web Design & Web Site Marketing
    http://www.smartads.info

    ASES - Affordable Search Engine Ranking Services
    http://www.smartads.info

    Canadian Toy Shows and Toy Collections For Sale

    You may re-print this article in it's entirety!

    Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
    In The News:

    Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
    Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
    Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
    Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
    Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
    Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
    Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
    Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
    China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
    Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
    Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
    Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
    The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
    ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
    Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
    The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
    Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
    Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
    You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
    Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
    Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
    Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
    Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
    Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.
  • Keep Your Navigation Simple!

    Navigation must be simple. Since it's the backbone of your... Read More

    The Proper Way to Use Images

    Most people will agree there is nothing more annoying than... Read More

    One-Product Sales Sites: Avoid These Top Blunders

    One product, one long web page: this kind of web... Read More

    How to save money on a website

    Know what you wantMake sure you know why you... Read More

    Hiring The Right Webmaster

    The Questions You Should Be Asking ? The Answers You... Read More

    Developing Your Winning Web Site Strategy

    Your web site is the key to your success on... Read More

    What Drives Repeat Visitors To Your Site?

    There can be zillions of reasons why your visitors return... Read More

    Keyword Density

    We can't emphasize enough the importance of including keyword-rich content... Read More

    How To Design A Web Site

    I'm not a professional web site designer and openly admit... Read More

    Free Web Design Advice

    In this article I will give advice and tips of... Read More

    Re-Use The Links You Have When Revising Your Site!

    Many times I've seen a web site undergo a revision... Read More

    How Does Your Website Measure Up?

    Does your website make a good first impression? Is the... Read More

    Choosing the Right Web Designer

    Creating your web site can be a tricky process. Choosing... Read More

    Should I Use Pop-Up Ads?

    Web advertising has taken many forms, including those that appear... Read More

    Why Dot-Coms Fail - a Webmasters Perspective

    Everyday we hear that another company goes out of business.When... Read More

    Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years

    What dollar amount does your web site contribute to this... Read More

    How To Create A Professional Website In Less Than A Week

    Here's a really simple way... any novice can create a... Read More

    Why Long Web Pages are Better than Short Ones

    Many Internet sites that try to sell you something have... Read More

    Create Favorite Icon

    Favorite icon appears to the left of your link in... Read More

    Does Your Website Induce Seizures?

    QUESTION: We promote our web site in all our... Read More

    Cheap Web Design In London

    Due to the large number of people offering web design... Read More

    Web Crimes: how to avoid common website design mistakes

    Thinking about designing your own website? Think again about adding... Read More

    KIS - Keep It Simple

    There are many ways to add fancy bells and whistles... Read More

    Web Design for Dictators

    No question about it, web design is an art. Finding... Read More

    Website Design Considerations

    Q: Should I build and maintain my business Web site... Read More

    Antigo wedding limo ..