Home
>
Web Design
>
Sales Versus Customer Oriented Websites

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?

A pure sales site has only one purpose... to generate as much revenue as possible at any cost. In other words, your experience--good or bad--is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale.

How many times have you gone back to buy from a website you've had a lousy experience with? My guess is not very often. I know I don't. How many times have you gone back to buy from a website you've had a great experience with? What was the difference between the two experiences? Do you think the website you had the great experience with was a customer oriented site? And, might it be the other website you had the bad experience with was a sales oriented website?

A business can't survive very long if it's prime motivator is purely focused on sales and revenue. Sure, it may last for a while, but not long-term.

As webmasters and marketers, we must strive to create a long-term business relationship between ourselves and our customers so that they will continue to buy from us for as long as they have a need or desire for our products or services.

No One Does It Better Than Amazon.com

Arguably, http://amazon.com is one of the largest customer oriented and successful website businesses on the planet. They're proof that "build a customer oriented website and they will come." They go out of their way to personalize the shopping experience for every single person.

When I visit Amazon.com, I see a very different selection of products than Linda, my wife, sees when she goes shopping. They know what I've purchased in the past and understand my buying habits. They also understand that my buying habits are different than Linda's and are different than yours. So, they tailor the individual experience for each of us. It makes us feel like the site has been designed around our specific desires.

Amazon.com has gone to a tremendous amount of effort to individualize our experiences. Why? Customers are their prime motivator. Would it have been easier and cheaper to build a strictly sales oriented, sales motivated website? Sure. Would they be the most successful website on the planet if they had done that? Do I really need to answer that?

Customer Oriented, Customer Motivated Website

Okay, so you get the drift of where I'm going with this. You may not be out to kick Amazon.com from the top of the ladder, but the principles are applicable to any website whether you're selling one product or millions of products.

With that in mind, you've decided that your website is going to be customer oriented whereby customers are the prime motivator and your business will revolve around their satisfaction.

You already know from your past experiences that customers will go back to websites where their experiences have been positive. You also understand that the web's a finicky place and it's a "one strike and you're out" business environment. Therefore, you're going to develop your website using your own experiences as a customer as your guide.

What did or didn't you like about the websites you've done business with in the past? What brings you back to the ones you've had good experiences with time after time?

Give Your Customers What They Want

Customer oriented websites will win out over sales oriented sites every time and for the long haul. Develop your customer oriented website to ensure them a satisfying experience and they will tell their friends about you and so the word gets around. Pretty soon your site will be flooded with friends of friends of friends who will all become life-time customers. Lots of happy, satisfied and paying customers means a long-term, profitable and prosperous business. Enough said?

Author Bio:

John Wright is the co-founder and vice president of Your Site Solutions (http://amazon.com) and has many years in the Internet industry. John's experience covers website development, copy writing, deployment and marketing.

Your Site Solutions is a single source provider of e-commerce software, hosting, products and services to meet the needs of tomorrow's Internet businesses.

house refresh service Lincolnshire ..

In The News:

Cybersecurity firm Infoblox reveals that over 90 percent of parked domains now redirect visitors to scams and malware, making simple typos extremely dangerous.

The Fox News AI Newsletter covers the latest artificial intelligence technology advancements, including the challenges and opportunities AI presents now and for the future.

GPT-5.2 is now live for all ChatGPT users with improved coding, writing and image interpretation, with Kurt Knutsson offering his review.

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

Sales Versus Customer Oriented Websites

Web Design