Should Generating Revenue From A Website Be The Prime Motivator?
A pure sales site has only one purpose... to generate as much revenue as possible at any cost. In other words, your experience--good or bad--is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale.
How many times have you gone back to buy from a website you've had a lousy experience with? My guess is not very often. I know I don't. How many times have you gone back to buy from a website you've had a great experience with? What was the difference between the two experiences? Do you think the website you had the great experience with was a customer oriented site? And, might it be the other website you had the bad experience with was a sales oriented website?
A business can't survive very long if it's prime motivator is purely focused on sales and revenue. Sure, it may last for a while, but not long-term.
As webmasters and marketers, we must strive to create a long-term business relationship between ourselves and our customers so that they will continue to buy from us for as long as they have a need or desire for our products or services.
No One Does It Better Than Amazon.com
Arguably, http://amazon.com is one of the largest customer oriented and successful website businesses on the planet. They're proof that "build a customer oriented website and they will come." They go out of their way to personalize the shopping experience for every single person.
When I visit Amazon.com, I see a very different selection of products than Linda, my wife, sees when she goes shopping. They know what I've purchased in the past and understand my buying habits. They also understand that my buying habits are different than Linda's and are different than yours. So, they tailor the individual experience for each of us. It makes us feel like the site has been designed around our specific desires.
Amazon.com has gone to a tremendous amount of effort to individualize our experiences. Why? Customers are their prime motivator. Would it have been easier and cheaper to build a strictly sales oriented, sales motivated website? Sure. Would they be the most successful website on the planet if they had done that? Do I really need to answer that?
Customer Oriented, Customer Motivated Website
Okay, so you get the drift of where I'm going with this. You may not be out to kick Amazon.com from the top of the ladder, but the principles are applicable to any website whether you're selling one product or millions of products.
With that in mind, you've decided that your website is going to be customer oriented whereby customers are the prime motivator and your business will revolve around their satisfaction.
You already know from your past experiences that customers will go back to websites where their experiences have been positive. You also understand that the web's a finicky place and it's a "one strike and you're out" business environment. Therefore, you're going to develop your website using your own experiences as a customer as your guide.
What did or didn't you like about the websites you've done business with in the past? What brings you back to the ones you've had good experiences with time after time?
Give Your Customers What They Want
Customer oriented websites will win out over sales oriented sites every time and for the long haul. Develop your customer oriented website to ensure them a satisfying experience and they will tell their friends about you and so the word gets around. Pretty soon your site will be flooded with friends of friends of friends who will all become life-time customers. Lots of happy, satisfied and paying customers means a long-term, profitable and prosperous business. Enough said?
Author Bio:
John Wright is the co-founder and vice president of Your Site Solutions (http://amazon.com) and has many years in the Internet industry. John's experience covers website development, copy writing, deployment and marketing.
Your Site Solutions is a single source provider of e-commerce software, hosting, products and services to meet the needs of tomorrow's Internet businesses.
Any kid, and their grandmother too, can make a webpage.... Read More
Most of us at times need advice on different aspects... Read More
Squeeze pages are a very hot topic in the internet... Read More
Sin #5Poor Spelling And GrammarWe all make mistakes when we... Read More
You may not believe it, but people still judge things... Read More
Web usability is perhaps the most important factor in any... Read More
As an online Entrepreneur you require a successful website.One that... Read More
A long, long time ago? In a galaxy far, far... Read More
How often, men, have you come home to find the... Read More
Here's a really simple way... any novice can create a... Read More
What colors do you have at your website?Can they make... Read More
Choosing a web designer can seem like a daunting task.... Read More
You have probably viewed many Flash-based components while surfing the... Read More
The effective design is this one, which is maximum simplified,... Read More
Last Thursday afternoon I was working on a garage door... Read More
No, that's not the real question. The real question is... Read More
Novice and professional graphic designers, we are aware that you... Read More
Avoid these mistakes and your site will be steps ahead... Read More
Does your website make you any money? Does it SAVE... Read More
With the advent of the Internet a whole new vista... Read More
As my occupation is that of a proofreader, one of... Read More
Drop Capitals are frequently used in many newspapers, books and... Read More
Square buttons, round buttons, flashy buttons ? will they match... Read More
(Making Your Graphics Work For You)It's no secret that a... Read More
What pages need to be included on your website? The... Read More
top rated cleaning service Des Plaines ..If your website is falling through the cracks, the chances... Read More
Did you know that many folks make "buying decisions" when... Read More
With so many new websites going up, it is hard... Read More
I once created a notepad-like editor. It is possible with... Read More
One of the most popular methods of traffic generation is... Read More
We have all seen websites showcasing their testimonials either spread... Read More
So your web site's online and you've got high rankings... Read More
As of September, Smartads went through what so many have... Read More
The icons in an application are the soul of the... Read More
Do use a consistent look and feel Your site should... Read More
There are literally thousands of different options, styles and formats... Read More
Website design is a very competitive area and there is... Read More
Don't knock it; "Keep It Simple, Stupid" is a great... Read More
Now that you have decided that it is time to... Read More
If you are reading this, I assume you either have... Read More
What pages need to be included on your website? The... Read More
When your web site sells more than a dozen items,... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
Many people today are tired of the Microsoft software that... Read More
There are more than billions of Web Sites, running Online... Read More
Over the course of the last decade, the Internet has... Read More
Want to see an excellently constructed website? As a writer... Read More
Are you in a dilemma whether to create a mini... Read More
This article is the result of a conversation I had... Read More
Have you put a lot of effort, time, and money... Read More
Web Design |