Home
>
Web Design
>
Tapping Into The Visual Stimulus Of Your Web Site Visitors

Tapping Into The Visual Stimulus Of Your Web Site Visitors

"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"

Suddenly I wake up in a cold sweat. What happened. Oh, then I realize: it was just a nightmare.

O.k., I'm not crazy, and no I haven't had this dream before. But think about this: what would you do if you came to a site littered with either tons of different colors, loud pinks, purples, greens and reds mixed incoherently, or more animations and graphics than the rods and cones of your inner eye can possibly absorb? If your like me I simply go "click, bye-bye".

Our visual stimulus is ever more so important on the web than almost anywhere else. Most definitely the internet is about information. But, that information is shown graphically. So, if you want to keep people at your site, first appeal to their visual stimulus.

There are a few guidelines that you should adhere to when designing your site, following known research results on colors that elicit certain psychological responses people. The bottom line is that it is hard enough to market on the internet today, why make it harder by bugging your visitors.

(1) Colors and Their Effect: I prefer blue and white. In general blue seems to elicit a sense of trust and white a sense of purity. Gold, on the other hand is the color of wealth and prosperity, something we are all working towards. So, with respect to general internet marketing, these colors tend to work the best. They are easy on the eyes and don't strike up a sense of danger, such as with the color red. Of course, the colors also depend on purpose of your site. If selling baby items, pink, which represents femininity, and baby blue, representing weakness may work quite well. It depends in part on site content. A high tech site selling electronic components may do better with greys, silvers, and black.

(2) Animations and Banners: Animations are nice, but can take time to load and be distracting. Use them to focus the attention of a visitor. Place them at a single page location, at the center or all at the left side for instance. If you use more than one and they are scattered all over the page, where can you expect your eyes to focus. Yep, you heard right - click, bye, bye.

Banners can also give you problems if there are two many and not well organized. Pay attention to the color design to ensure that it matches your site. Remember, no eye sores here. Overall, banner are known not to have the highest clickthrough rates.

(3) Flash Media: Flash media animations are steadily gaining popularity and many sites are tailoring their start-up page to include large flash animations. Beware. In online home businesses, your primary purpose is content. Only fit in flash where it is strictly meant to guide the visual stimulus to a part of your site. I know, I know, it does look cool. But cool doesn't and never will build sales out of potential prospects.

A few further resources that are of particular interest here are

(1) http://www.internet-marketing-research.net,

(2) http://www.internet-marketing-research.net,

(3) http://www.internet-marketing-research.net.

As a good rule of thumb, if it hurts your eyes, it probably hurts others as well. Keep it simple, professional, easy to look at with color used just in the right place to highlight your content. Content is what will build your home based business. Elicit a visual response from your visitors to drive them to your content.

About The Author

Dan J. Fry is an independent researcher and owner of http://www.internet-marketing-research.net, a site devoted to providing resources for small budget home businesses. He has a PhD in Physics, two daughters and two cats. Subscribe to his free E-Zine on home business resources at http://www.internet-marketing-research.net or by visiting his Home Based Business site.

http://www.internet-marketing-research.net

one time home cleaning Morton Grove ..

In The News:

The Berkeley Humanoid Light (BHL) is a lightweight, open source humanoid robot that anyone can build using 3D-printed parts and off-the-shelf components.

Meta’s new AI chatbot is getting personal, and it might be sharing more than you realize.

A new threat targets both Android and iPhone users: SparkKitty, a powerful mobile malware strain that scans private photos to steal cryptocurrency recovery phrases and other sensitive data.

Thanks to a team at the University of California, Davis, there's a new brain-computer interface (BCI) system that's opening up real-time, natural conversation for people who can't speak.

Privacy risks are hiding in plain sight, as your personal data is likely being collected, tracked, and sold without your knowledge.

VenHub, a fully autonomous, AI-powered smart store just opened at the LAX/Metro Transit Center in Los Angeles.

A woman's Facebook account takeover reveals dangerous social engineering tactics and provides lessons on recovery, avoiding scams and enacting stronger security measures.

Shanghai engineers are using 432 walking robots to relocate a complex, preserving Shikumen architecture while creating space for a modern underground hub and cultural center.

Major healthcare data analytics firm Episource had a cybersecurity incident exposing 5 million patients' medical records and personal information in recent breach.

A new sophisticated PayPal scam sends legitimate-looking emails from official PayPal addresses, using phone numbers instead of links to convince victims to download remote access tools.

Fox News' AI Newsletter brings you the latest on this rapidly evolving technology.

The innovative Kara Pod device extracts moisture from air to create mineral-rich water and brew coffee, featuring UV sterilization and compatibility with Nespresso pods.

Gov. Hochul unveiled New York's nuclear power plant project to power a million homes, which faces permit challenges while promising jobs and a cleaner energy future.

SAFE introduces Aerie, an underground luxury bunker combining high-end living with advanced security, wellness amenities and interactive walls simulating panoramic views.

A Facebook scammer posing as Elon Musk tricked a victim with promises of a Tesla and $250,000, requesting gift cards that become untraceable once the codes are shared.

Experience hands-free golfing with the Robera Neo smart caddie that uses AI to follow you, navigate obstacles and carry your clubs with GPS course mapping.

Cybersecurity alert: 16 billion passwords exposed in massive credential database affecting major platforms. Protect your accounts with password managers

The innovative BeBot robot uses electric power to remove pollution from shorelines, covering 20-30 times more area than manual collection while preserving wildlife.

A new ClickFix campaign targets macOS users with fake Spectrum support sites, tricking victims with CAPTCHA failures to paste commands that install information-stealing malware.

AI-powered autonomous trucks from Plus Automation are being tested across the U.S., Europe and Asia to solve logistics challenges while facing regulatory hurdles and labor concerns.

Your health information might feel private and secure with your doctor, but the reality is far more complicated. Data brokers collect a wide range of sensitive health data, from diagnoses and prescription details to personal identifiers, and sell this data to marketers, insurers, and other third parties.

Kepler Robotics has officially introduced its Forerunner K2 "Bumblebee" humanoid robot at the SAIC-GM automotive plant in Shanghai, marking a significant moment in the real-world deployment of advanced robotics.

Scammers never seem to be running out of new ways to try and get their hands on your money – and lately, they've been getting sophisticated.

Thirty people were injured and killed, though the exact number remains currently unknown, when a suicide bomber blew himself up in a Damascus church.

Unexpected password reset alerts signal potential hacking attempts or phishing scams. Learn how to respond and establish stronger security measures for your accounts.

Tapping Into The Visual Stimulus Of Your Web Site Visitors

Web Design