Home
>
Web Design
>
The Brutal Truth

The Brutal Truth

Not too long ago while looking for businesses that do web design I stumbled upon website. It looked great. It had cool pictures arranged in a grid. But I couldn't figure out what to do next. So I moused over one of the pictures. Nothing happened. I moused over another picture. This time some words came up.

I felt like I was playing Myst. I can't stand Myst. I felt frustrated. All I wanted to know was how much they charged for designing a web page.

Why do people build websites like that? It's because they don't understand how the web works. The brutal truth is people don't care how great your website looks. What they care about is what your website can do for them.

People generally use the web to find information, be entertained, find a solution to a problem, or buy something. Anything that hinders them just causes frustration. People aren't interested in flashy websites. They're interested in websites that can give them what they want.

The key is to be visitor-centric. Allow me to give you an example:

Let's say you own a fast-food outlet and you want to put up a website. The question you need to ask is why would people visit your website? Some answers are:

1. They're checking out local fast-food outlets and what to know what you serve and how much you charge. 2. They're hungry and looking for a place where they can get some quick food. 3. They're looking for a fast-food outlet that delivers.

On the main page of the website I would have a catchy headline, menu with prices, an easy-to-find phone number, a location map, and if applicable, a "Yes, we deliver!" in big bold letters. I would put information such as who you are, how long your business has been around for etc, in an "About" page.

After you've put up your website you need to try it out. Test it as if you were an actual visitor. Ask yourself, does it give you what you want from a visitor's point of view. If you wanted to know the price of a hamburger could you find out quickly and easily?

Here's another example:

Let's say that after doing some research you discover there's a niche market for people wanting information on cigar boxes - where to find them, how to make them etc. You also discover that there's not that many websites about cigar boxes. So you decide to create a website that's all about cigar boxes.

Again, the question is why would people visit your website? The answer is to find information about cigar boxes. The answer is simple enough, but you'll be surprised at how many people would build such a website with the information on cigar boxes buried in some hard to find place.

On the main page I would have a catchy headline and a listing of articles on cigar boxes with links to other pages on the website. Under each listing I would have a short description to let visitor's know what the article is about. I would also have a search button. That way, if someone was looking for information on how to make a cigar box they could find the information quickly and easily.

I would not full up the main page by telling my visitors how fantastic my website is. Nor would I waste my visitors' time with a flash intro. They don't care. What they care about is what your website can do for them.

A quick word on flash intros: the vast majority of people skip flash intros. And nearly everybody skips the flash intro the next time they visit the website. Unless you have a strong reason for putting a flash intro on your website, don't. It'll only serve to frustrate your visitors and you will lose potential customers.

Here's an exercise you may like to do. Find two movie directory sites. For each one see how long it takes you to find out who directed the movie "Fight Club". Now ask yourself what was the better website. Was it the flashiest looking one or the one that allowed you to get the information you wanted the easiest and fastest?

Don't waste your money and time trying to make your website look the best. There will always be people with more time, money, and resources to make their website look better than yours. It's enough that your website creates a professional image. Concentrate on being the best website for your visitors. Fulfill their wants, not yours.

It's really no different to any other kind of business. Those businesses that give people what they want will prosper. Those that don't will not.

Remember, always be visitor-centric. Focus on giving your visitors what they want.

Find out how one web site averages over $27,000USD in revenue per month with only around 100 visitors a day. Visit kdaviesnz.com and download this essential *FREE* report today!

Dowagiac prom limousines .. Lockport Chicago limo O’Hare

In The News:

Tech expert Kurt “CyberGuy" Knutsson says ChatGPT learns from chats, but you should avoid sharing sensitive information to protect your privacy.

Beyond Aero's BYA-1: Hydrogen-electric jet with zero emissions, reduced costs, 2030 launch. Kurt “CyberGuy" Knutsson discusses a potential game changer in the evolution of air travel.

Kurt "CyberGuy" Knutsson explains how you can creatively repurpose your old unused Android devices, which are full of potential and hidden value.

Mech the super-humanoid robot can lift up to 132 pounds and is designed to tackle stressful and repetitive tasks that often lead to workplace injuries.

Double-clicking is something we all do, often without giving it a second thought. But it could be giving hackers permission to do something dangerous.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt the CyberGuy offers some of his easy expert tips to free up storage space on your Android if your device is running short on storage.

You can reset your internet router remotely if you're not home when your power goes out. Kurt "CyberGuy" Knutsson explains how this can be done.

The EO Canopy is a self-sustaining, solar-powered camping platform designed to provide all the comforts of home while completely off the grid.

Experts say hackers who used to focus on Windows operating systems are increasingly targeting Apple IDs as part of a new phishing campaign.

Unitree, a Chinese robotics company that developed a backflipping robot, has now introduced a humanoid robot capable of doing a side flip.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

According to the FBI, cybercriminals are sending extortion letters, threatening to release victims' sensitive information unless a ransom is paid.

FireSat is a satellite project designed to detect and track wildfires early, aiming to detect a fire that's the size of a classroom within 20 minutes.

Tech expert Kurt “CyberGuy" Knutsson reports that researchers have uncovered a Chrome vulnerability used in a cyber espionage campaign.

Preserving voicemails securely on Android: Tech expert Kurt “CyberGuy" Knutsson reveals easy methods to keep memories alive forever.

This phishing kit bypasses 2FA via session hijacking and real-time credential theft. Kurt “CyberGuy" Knutsson offers four ways to stay safe from Astaroth phishing attacks.

Tech expert Kurt “CyberGuy" Knutsson discusses Joby Aviation and Virgin Atlantic planning to launch 200-mph U.K. air taxis linking airports and cities.

Fake Apple virus warnings, security alerts and messages are tactics used to prompt you to call a number or click on a malicious link. The CyberGuy explains how to protect your devices.

The combination of artificial intelligence and neuroscience allows a paralyzed man to manipulate a robotic arm by using his brain to imagine movements.

With the help of artificial intelligence, sophisticated fraud techniques emerging today are virtually undetectable to the untrained eye.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

If you need to free up space on your Mac, consider deleting duplicate photos in your image library. Apple makes it easy to do, and the CyberGuy explains the process.

Microsoft is discontinuing Skype in May after 22 years of service. Kurt the CyberGuy addresses other options for internet-based phone and video service.

Tron 1, a Chinese company's two-legged robot, is versatile and can walk, roll and pivot, even on rough terrain. Tron 1 stands 33 inches tall and weighs 44 pounds.

The Brutal Truth

Web Design