Home
>
Web Design
>
The Brutal Truth

The Brutal Truth

Not too long ago while looking for businesses that do web design I stumbled upon website. It looked great. It had cool pictures arranged in a grid. But I couldn't figure out what to do next. So I moused over one of the pictures. Nothing happened. I moused over another picture. This time some words came up.

I felt like I was playing Myst. I can't stand Myst. I felt frustrated. All I wanted to know was how much they charged for designing a web page.

Why do people build websites like that? It's because they don't understand how the web works. The brutal truth is people don't care how great your website looks. What they care about is what your website can do for them.

People generally use the web to find information, be entertained, find a solution to a problem, or buy something. Anything that hinders them just causes frustration. People aren't interested in flashy websites. They're interested in websites that can give them what they want.

The key is to be visitor-centric. Allow me to give you an example:

Let's say you own a fast-food outlet and you want to put up a website. The question you need to ask is why would people visit your website? Some answers are:

1. They're checking out local fast-food outlets and what to know what you serve and how much you charge. 2. They're hungry and looking for a place where they can get some quick food. 3. They're looking for a fast-food outlet that delivers.

On the main page of the website I would have a catchy headline, menu with prices, an easy-to-find phone number, a location map, and if applicable, a "Yes, we deliver!" in big bold letters. I would put information such as who you are, how long your business has been around for etc, in an "About" page.

After you've put up your website you need to try it out. Test it as if you were an actual visitor. Ask yourself, does it give you what you want from a visitor's point of view. If you wanted to know the price of a hamburger could you find out quickly and easily?

Here's another example:

Let's say that after doing some research you discover there's a niche market for people wanting information on cigar boxes - where to find them, how to make them etc. You also discover that there's not that many websites about cigar boxes. So you decide to create a website that's all about cigar boxes.

Again, the question is why would people visit your website? The answer is to find information about cigar boxes. The answer is simple enough, but you'll be surprised at how many people would build such a website with the information on cigar boxes buried in some hard to find place.

On the main page I would have a catchy headline and a listing of articles on cigar boxes with links to other pages on the website. Under each listing I would have a short description to let visitor's know what the article is about. I would also have a search button. That way, if someone was looking for information on how to make a cigar box they could find the information quickly and easily.

I would not full up the main page by telling my visitors how fantastic my website is. Nor would I waste my visitors' time with a flash intro. They don't care. What they care about is what your website can do for them.

A quick word on flash intros: the vast majority of people skip flash intros. And nearly everybody skips the flash intro the next time they visit the website. Unless you have a strong reason for putting a flash intro on your website, don't. It'll only serve to frustrate your visitors and you will lose potential customers.

Here's an exercise you may like to do. Find two movie directory sites. For each one see how long it takes you to find out who directed the movie "Fight Club". Now ask yourself what was the better website. Was it the flashiest looking one or the one that allowed you to get the information you wanted the easiest and fastest?

Don't waste your money and time trying to make your website look the best. There will always be people with more time, money, and resources to make their website look better than yours. It's enough that your website creates a professional image. Concentrate on being the best website for your visitors. Fulfill their wants, not yours.

It's really no different to any other kind of business. Those businesses that give people what they want will prosper. Those that don't will not.

Remember, always be visitor-centric. Focus on giving your visitors what they want.

Find out how one web site averages over $27,000USD in revenue per month with only around 100 visitors a day. Visit kdaviesnz.com and download this essential *FREE* report today!

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Fueled by artificial intelligence, CyberDog the robotic dog is designed specifically locate fire ant nests, which are endangering ecosystems.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

The Brutal Truth

Web Design