Copyright 2005 Robert Evans
Setting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be made (and indeed are being made) from selling products or services online.
With over 500,000,000 internet users (and that figure is already obsolete even as I write this) the potential for long term wealth is very high indeed.
This fantastic new medium has brought untold possibilities for the small trader operating in a niche market. In fact the internet is made for just that type of marketer. It therefore goes without saying that anyone with the desire, knowledge or ability to market just about any kind of product or service online is a potential millionaire in the making!
You are probably already aware of the importance of having a website to use as a focal point for any products or services you are selling.
But do you know the golden rule you should always keep in mind when building your site and making it ready to welcome all those potential buyers? This rule is - keep it simple!
When I started out with my first web site I broke this rule of simplicity by filling every inch of my Home Page with all manner of graphics and fonts. This slowed down the loading time. There were also a number of links to other web sites that took my visitors away from my site - and almost certainly they never came back.
It took me a whole eighteen months to realise that what I was doing was never going to work. When I now look at the websites I was promoting a year and a half ago I cringe. What possessed me to put so much effort into them! Because I really did work hard at putting them together.
Take a good look at your own site. Pay very close attention to the following points:
* page design - navigation should be easy
* HTML - use of keywords in title and description meta tags
* use of graphics - minimum number should be used relevant to the theme of the site
* use of text/fonts - black text on a white background works best
* hyperlinks - use the "target_blank" tag to ensure external pages open in a new window
* reason for existence - is the purpose of the site clear?
Believe me, when it comes to setting up a website that SELLS, you do not need stunning graphics, dynamic HTML or Java Script. These things could spell the end of your business! Especially when it comes to getting ranked on the major Search Engines. (Don't ignore these, they could be responsible for up to 80% of traffic to your site!)
So, here is a summary of how your Home Page should be made up:
* a maximum of 2 graphics and these must be central to the theme of the site
* about 800 words of text, including a list of benefits and a good description of what you offer
* a clear navigation bar
* a colour scheme that is consistent but not "glaring"
* any links to external sites should open in a new window
* try to avoid placing a graphic at the top of the page
* use Meta Tags that include one or two keywords in the title and three or four in the description
* try to keep the page under 20 kbs - 10 would be ideal
And all other pages should follow the same basic design. Keep these points in mind and you will be well on the way to creating a fast loading page that will be pleasing on the eye and will also be acceptable to the major Search Engines. And when it comes to submitting your site - there is no real need to do this, just keep updating your pages on a regular basis. This is better than submitting your site because in any case the search engine spiders ill find your site if it is worth finding.
Robert Evans has been doing business online since October 2000. He runs a resource center and provides dozens of free and low cost marketing techniques: http://www.market4profit.net
post construction cleaning Deerfield ..Have you seen Jesse James on the... Read More
I always have people asking me if I know of... Read More
In this article I will give a few tips of... Read More
Contrary to the beliefs of some, advertising for web and... Read More
Any kid, and their grandmother too, can make a webpage.... Read More
How many times have you clicked on a website only... Read More
CSS is a new option for website designers that have... Read More
One of the most popular methods of traffic generation is... Read More
With so many new websites going up, it is hard... Read More
Due to the large number of people offering website design... Read More
**How Colors are Used in web design:**Demarcates screen elements into... Read More
If there's one thing that most web site developers can... Read More
Now that you have decided that it is time to... Read More
STEP 1:Do your homeworkPlan and think about your content. Think... Read More
One of the challenges of moving a web site up... Read More
As part of your event planning you should seriously consider... Read More
Some wise human once said "Learn from the mistakes of... Read More
Just because you are a small business with an even... Read More
Wether you design your business brochures, flyers, web page, or... Read More
Even after you've managed to bring traffic to your site... Read More
Well, you've got your product, started your home business, and... Read More
Q: Should I build and maintain my business Web site... Read More
Square buttons, round buttons, flashy buttons ? will they match... Read More
Most people will agree there is nothing more annoying than... Read More
I'm not a professional web site designer and openly admit... Read More
Airbnb cleaning service Bannockburn ..Does website design make a difference in how long people... Read More
The trend today to overuse animation in a website's opening... Read More
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More
If you are one of those who wonder how people... Read More
Your website is your tool for showing the online community... Read More
Questions to ask when designing a Web Site for your... Read More
When you begin the design of your Web site, one... Read More
Read the title of this article over a couple of... Read More
Did you know that many folks make "buying decisions" when... Read More
Design sells. It's something that all of us know, but... Read More
You have an idea for a website and you are... Read More
If you're running a website or online business, your number... Read More
Creating an appealing, functional, and effective Web site is much... Read More
Here's a really simple way... any novice can create a... Read More
What Will My Site Do?This is the first of eight... Read More
Most of us know that we need to advertise our... Read More
As my occupation is that of a proofreader, one of... Read More
Are you in a dilemma whether to create a mini... Read More
Flash is a powerful technology that can help you create... Read More
An attractive and user-friendly Web site is crucial to attracting... Read More
Favorite icon appears to the left of your link in... Read More
Think of the people who visit your site as blind... Read More
Let's face it. Building a web site that browses consistently... Read More
If you'd like to create/maintain a website, having some HTML... Read More
As part of your event planning you should seriously consider... Read More
Web Design |