Copyright 2005 Robert Evans
Setting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be made (and indeed are being made) from selling products or services online.
With over 500,000,000 internet users (and that figure is already obsolete even as I write this) the potential for long term wealth is very high indeed.
This fantastic new medium has brought untold possibilities for the small trader operating in a niche market. In fact the internet is made for just that type of marketer. It therefore goes without saying that anyone with the desire, knowledge or ability to market just about any kind of product or service online is a potential millionaire in the making!
You are probably already aware of the importance of having a website to use as a focal point for any products or services you are selling.
But do you know the golden rule you should always keep in mind when building your site and making it ready to welcome all those potential buyers? This rule is - keep it simple!
When I started out with my first web site I broke this rule of simplicity by filling every inch of my Home Page with all manner of graphics and fonts. This slowed down the loading time. There were also a number of links to other web sites that took my visitors away from my site - and almost certainly they never came back.
It took me a whole eighteen months to realise that what I was doing was never going to work. When I now look at the websites I was promoting a year and a half ago I cringe. What possessed me to put so much effort into them! Because I really did work hard at putting them together.
Take a good look at your own site. Pay very close attention to the following points:
* page design - navigation should be easy
* HTML - use of keywords in title and description meta tags
* use of graphics - minimum number should be used relevant to the theme of the site
* use of text/fonts - black text on a white background works best
* hyperlinks - use the "target_blank" tag to ensure external pages open in a new window
* reason for existence - is the purpose of the site clear?
Believe me, when it comes to setting up a website that SELLS, you do not need stunning graphics, dynamic HTML or Java Script. These things could spell the end of your business! Especially when it comes to getting ranked on the major Search Engines. (Don't ignore these, they could be responsible for up to 80% of traffic to your site!)
So, here is a summary of how your Home Page should be made up:
* a maximum of 2 graphics and these must be central to the theme of the site
* about 800 words of text, including a list of benefits and a good description of what you offer
* a clear navigation bar
* a colour scheme that is consistent but not "glaring"
* any links to external sites should open in a new window
* try to avoid placing a graphic at the top of the page
* use Meta Tags that include one or two keywords in the title and three or four in the description
* try to keep the page under 20 kbs - 10 would be ideal
And all other pages should follow the same basic design. Keep these points in mind and you will be well on the way to creating a fast loading page that will be pleasing on the eye and will also be acceptable to the major Search Engines. And when it comes to submitting your site - there is no real need to do this, just keep updating your pages on a regular basis. This is better than submitting your site because in any case the search engine spiders ill find your site if it is worth finding.
Robert Evans has been doing business online since October 2000. He runs a resource center and provides dozens of free and low cost marketing techniques: http://www.market4profit.net
car service from Midway Burlington .. Lockport Chicago limo O’HareCascading Style Sheets (CSS) allows you to create fast loading... Read More
When a prospect lands on your website will he or... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
Whether a business has just got off the ground or... Read More
First off, I am a designer. Now you're thinking, here's... Read More
One product, one long web page: this kind of web... Read More
FACT: 30 to 60% of visitors tend to drop off... Read More
One of the most popular methods of traffic generation is... Read More
Dear web site visitor.I can't tell you how glad I... Read More
As a webmaster, you want to keep your visitors content... Read More
A "404 Error" happens when the web server you are... Read More
In this article we will be looking at why you... Read More
If you are familiar with my work, then you have... Read More
There are often many mistakes encountered when creating a webpage... Read More
In today's world, a web site is virtually mandatory for... Read More
I get the occasional web design lead from my website.... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
Do use a consistent look and feel Your site should... Read More
When it comes to marketing your website, you should really... Read More
To create your own great banner, you only need five... Read More
Imagine you're going on a blind date. You've heard wonderful... Read More
Good websites stand out from the masses of boring, hard... Read More
Clutter: Too much noise, too much text, and too little... Read More
This article gives free tips on how to find a... Read More
Audio can provide an added dimension to your site. It... Read More
Granger limo Chicago ..Navigation must be simple. Since it's the backbone of your... Read More
The first step to starting any Internet business is conducting... Read More
Are you a student of graphic design? If you have... Read More
When creating an e-cover the what's the first thought that... Read More
This may comes as a surprise to you but, if... Read More
I'm not a professional web site designer and openly admit... Read More
On the internet we don't deal with face to face... Read More
A successful website is something that everyone venturing into the... Read More
Designing your website means you have to be creative, plan... Read More
Know what you wantMake sure you know why you... Read More
Web advertising has taken many forms, including those that appear... Read More
One of the most popular methods of traffic generation is... Read More
Here are a few programs I can't do without. They're... Read More
New Web sites are springing up online by the millions.... Read More
You may not bother with html validation or writing simple... Read More
Website design is a very competitive area and there is... Read More
The time it takes to load your site can make... Read More
Automating your online business is one of the most important... Read More
Increasing the length of time a visitor is on your... Read More
So your web site's online and you've got high rankings... Read More
If you are familiar with my work, then you have... Read More
You have only 10 seconds to impress your potential buyer.... Read More
I taught myself HTML back in the mid-nineties and was... Read More
The concept of web designing based on the nature and... Read More
Customers will form an opinion of your business as soon... Read More
Web Design |