Copyright 2005 Robert Evans
Setting yourself up to earn a steady monthly income has to be a pre-requisite to your success online. There is no doubt that large sums of money can be made (and indeed are being made) from selling products or services online.
With over 500,000,000 internet users (and that figure is already obsolete even as I write this) the potential for long term wealth is very high indeed.
This fantastic new medium has brought untold possibilities for the small trader operating in a niche market. In fact the internet is made for just that type of marketer. It therefore goes without saying that anyone with the desire, knowledge or ability to market just about any kind of product or service online is a potential millionaire in the making!
You are probably already aware of the importance of having a website to use as a focal point for any products or services you are selling.
But do you know the golden rule you should always keep in mind when building your site and making it ready to welcome all those potential buyers? This rule is - keep it simple!
When I started out with my first web site I broke this rule of simplicity by filling every inch of my Home Page with all manner of graphics and fonts. This slowed down the loading time. There were also a number of links to other web sites that took my visitors away from my site - and almost certainly they never came back.
It took me a whole eighteen months to realise that what I was doing was never going to work. When I now look at the websites I was promoting a year and a half ago I cringe. What possessed me to put so much effort into them! Because I really did work hard at putting them together.
Take a good look at your own site. Pay very close attention to the following points:
* page design - navigation should be easy
* HTML - use of keywords in title and description meta tags
* use of graphics - minimum number should be used relevant to the theme of the site
* use of text/fonts - black text on a white background works best
* hyperlinks - use the "target_blank" tag to ensure external pages open in a new window
* reason for existence - is the purpose of the site clear?
Believe me, when it comes to setting up a website that SELLS, you do not need stunning graphics, dynamic HTML or Java Script. These things could spell the end of your business! Especially when it comes to getting ranked on the major Search Engines. (Don't ignore these, they could be responsible for up to 80% of traffic to your site!)
So, here is a summary of how your Home Page should be made up:
* a maximum of 2 graphics and these must be central to the theme of the site
* about 800 words of text, including a list of benefits and a good description of what you offer
* a clear navigation bar
* a colour scheme that is consistent but not "glaring"
* any links to external sites should open in a new window
* try to avoid placing a graphic at the top of the page
* use Meta Tags that include one or two keywords in the title and three or four in the description
* try to keep the page under 20 kbs - 10 would be ideal
And all other pages should follow the same basic design. Keep these points in mind and you will be well on the way to creating a fast loading page that will be pleasing on the eye and will also be acceptable to the major Search Engines. And when it comes to submitting your site - there is no real need to do this, just keep updating your pages on a regular basis. This is better than submitting your site because in any case the search engine spiders ill find your site if it is worth finding.
Robert Evans has been doing business online since October 2000. He runs a resource center and provides dozens of free and low cost marketing techniques: http://www.market4profit.net
apartment cleaning near Highland Park ..One product, one long web page: this kind of web... Read More
Dear web site visitor.I can't tell you how glad I... Read More
Drop Capitals are frequently used in many newspapers, books and... Read More
A highly effective website will always reflect its highly effective... Read More
1. DO NOT use excessive graphics or banner images on... Read More
Where does a person start when setting up a website?... Read More
Think of the people who visit your site as blind... Read More
Creating your own website can be fun and easy, as... Read More
Building a website that is exactly what you want and... Read More
Whether you are planning on having a website built for... Read More
Ever wonder how HTML color codes are put together? For... Read More
When you're self-employed, choosing a website designer is a crucial... Read More
Effective navigation stands out. It's clear, obvious, and highly visible.You'll... Read More
Whether you're giving a critical sales presentation to a client,... Read More
1. Who needs an artists website?Not everyone! If you are... Read More
Content is the most important part of any website.The Internet... Read More
1. Web site File Structure / File NamingMost search engines... Read More
I'm sure you've all heard the saying 'Build it and... Read More
Squeeze pages are a very hot topic in the internet... Read More
Did you know that many folks make "buying decisions" when... Read More
Home PageHome page should clearly indicate what the site is... Read More
Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More
If you've a website but not making a lot of... Read More
If you own a web site or if you are... Read More
Internet Explorer, created by microsoft has been the most popular... Read More
cleaning lady near Arlington Heights ..My site is working fine. The links work. Content is... Read More
1. Size does not equate to competencePeople sometimes assume a... Read More
(1) Create a Direct Response Website, with the minimum number... Read More
First impressions are extremely important if you hope to do... Read More
It seems that almost every Tom Dick and Harry do... Read More
You have good traffic, but low client sign ups and... Read More
Building your first website can be very frustrating. It looks... Read More
The following list of websites is the best compilation of... Read More
Remember the day that you got your new computer (or... Read More
A highly effective website will always reflect its highly effective... Read More
Drop Capitals are frequently used in many newspapers, books and... Read More
The way you design your web site affects your visitors'... Read More
You have probably viewed many Flash-based components while surfing the... Read More
Learning how to convert visitors to your web site into... Read More
Owning your own website is a must if you are... Read More
ActiveX uses an interesting method for enforcing security ... it... Read More
Back to basics. Forget funky design, good copywriting is the... Read More
Reading on the web is different than reading in all... Read More
Do you know why the majority of people use the... Read More
The solution lies in creating a 'Database driven website', through... Read More
Questions to ask when designing a Web Site for your... Read More
There are six important characteristics that can play a major... Read More
Many Internet sites that try to sell you something have... Read More
Unarguably, the most important part of your website is content.... Read More
Many web site designers don't design their sites for the... Read More
Web Design |