Home
>
Web Design
>
The Top Ten Checklist For Low Web Site Sales

The Top Ten Checklist For Low Web Site Sales

You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting.

Next time you think Web site--either putting up a new one, or wanting to improve yours for more contacts and sales--use this checklist:

1. Replace long paragraphs of copy with short benefit-driven headlines.

Incorporate sound bites or questions your visitor will feel compelled to respond to such as "Follow up or Foul Up?"

2. Make your copy beneath the headlines short and snappy.

Your potential clients come for easy-to-read material. Like you, they are in a hurry, and want free information fast.

3. Put yourself in your targeted visitors' shoes.

Think, "why are they at my site?" They want two things: 1) free content such as articles or tips about your service or product and 2) how you can solve their problem or challenge--the top benefits you offer.

4. Give your web visitors a lot of free information.

That's why they come to your site. After visiting you 5-10 times, they are more likely to buy from you. Place a command like "Please book mark this site. We put up new information each two weeks." Add a new link called "free articles."

5. Aim your copy at your targeted market.

The biggest mistake we make is not defining our target audience before we write Web copy. When we use shotgun promotion aimed at many groups, we don't get well known as the savvy expert in our field, and lose visitor's attention and loyalty.

Choose one audience first and aim your copy at them. You can later add special links for other audiences.

6. Give your visitors a variety of articles, such as an interview or you solving a client's problem, to post in your "free articles" link.

Put a new one up every 2-3 weeks. Put "NEW!" beside each new article to draw attention to it.

7. Categorize the types of articles you post on your site.

Think about "under 500 words," "how-to tips," or "top ten lists." Help your visitors get to the articles they want and need. Offer your articles by autoresponders too.

8. Present your copy to inform, convince, and compel your visitor to click and buy.

For your coaching services, place links such as "Why Choose your name?" or "On Book Coaching." or "Coaching Packages." Include proper headlines on your home page.

9. Keep your language simple.

Even if your audience is a rocket scientist, keep your copy at 10th grade level or lower. Online visitors want short sentences, short paragraphs no more than 4-5 lines. When visitors see a long paragraph, it may look too hard to read and digest. They just click away. Remember they want their information easy and fast.

10. Write a list of 5-10 benefits of your service.

Transfer this into your coaching sales piece on your Web site. You'll need to include coaching outcomes, their needs, the value they receive, and the main area of focuses you can give them.

Stop long descriptions of you and your mission. Focus more on your Web visitor who came to learn about how she can benefit from your service. Make your reader say, "This is amazing. I want this!"

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at http://www.bookcoaching.com/opt-in.shtml

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents

Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.

Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.

Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.

Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.

Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.

Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.

Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.

China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries

Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.

The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.

ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.

Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.

The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.

You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.

Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.

Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.

Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.

Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.

Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

The Top Ten Checklist For Low Web Site Sales

Web Design