(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales.
(9) Give a time limit - most people are procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by"
(c) 2002 by Michael Southon
------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------
There are two camps when it comes to flash web... Read More
Remember your vision for your company and the brand or... Read More
**How Colors are Used in web design:**Demarcates screen elements into... Read More
We can't emphasize enough the importance of including keyword-rich content... Read More
In this article I will give a few tips of... Read More
Increasing the length of time a visitor is on your... Read More
There are plenty of web sites out there in which... Read More
Most of us at times need advice on different aspects... Read More
Out there in the WWW there are thousands sites using... Read More
Conventional Wisdom states you should use Sub-Directories to organize your... Read More
Whether you are planning on having a website built for... Read More
This may comes as a surprise to you but, if... Read More
(1) Create a Direct Response Website, with the minimum number... Read More
Content is king. Without content your website is an empty... Read More
For those not familiar with CSS Hacks, they are ways... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
Easy That's how you'd like life to be, right? Especially... Read More
Some wise human once said "Learn from the mistakes of... Read More
Whether you're hiring a designer who has created 10 sites... Read More
The effective design is this one, which is maximum simplified,... Read More
How many times have you clicked on a website only... Read More
Do use a consistent look and feel Your site should... Read More
Whether you're giving a critical sales presentation to a client,... Read More
The first step to starting any Internet business is conducting... Read More
I once created a notepad-like editor. It is possible with... Read More
limousine airport Itasca ..No matter what product or service you're promoting, unless you... Read More
Using CGI scripts to add automation to your web site... Read More
When it comes to marketing your website, you should really... Read More
Remember the day that you got your new computer (or... Read More
Writing for your web site is not the same as... Read More
Don't mess with those links! When you're designing your site,... Read More
Just about every list of the "Top 10 Web Design... Read More
The Internet is a relatively new medium. What works for... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
In today's age of fast food and high-speed Internet, a... Read More
Whether a business has just got off the ground or... Read More
The solution lies in creating a 'Database driven website', through... Read More
The best things don't come easy. - QuotedThe finished web... Read More
1. Web site File Structure / File NamingMost search engines... Read More
It seems more and more webmasters are using CSS for... Read More
I can't figure out people who have products or information... Read More
You have identified that to have an internet prescence would... Read More
Automating your online business is one of the most important... Read More
What's happening to good web site design? Somehow we creative... Read More
Never put form over function. Why? Because it's crucial that... Read More
FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions... Read More
Due to the large number of people offering web design... Read More
So your web site's online and you've got high rankings... Read More
If you'd like to create/maintain a website, having some HTML... Read More
Want to know what the worst thing to say on... Read More
Web Design |