Home
>
Web Design
>
Title Tags - How to Make Them More Effective

Title Tags - How to Make Them More Effective

The title tags of your web pages are more important than most web authors realize. Once you understand why the title is so important, you can easily write more effective title tags.

What is the title tag?

In your HTML code, the page title should be placed between the beginning and closing HEAD tags, ideally just after the beginning HEAD tag and before the first META tag.

Why is the title tag important?

The title tag is important for a variety of purposes.

- Most browsers display your page with the title at the top of the browser window.

- If someone bookmarks your page in their browser, their bookmark list will show your page using your page title. So if the title of your web page is "Home Page", as many are, your visitors' bookmark lists will contain a lot of "Home Page" listings. How will they determine which "Home Page" is yours two months from now?

- Google and other search engines present the results of a search by displaying page titles as links in the first line of each query result. Search engines doesn't like to display "Home Page" as the best they can do for a user searching for "purple people eaters," for example.

- Most search engines will order the results of a search engine query based on the relevancy of your page to the keywords used for the query. One of the factors in determining this relevancy is how closely your title matches these keywords. If your small startup company makes purple people eaters, don't give your home page the title "Unknown Business, Inc." It's not relevant to the search. Of course, many people will consider "CNN" or "Time, Inc." as relevant for the keyword "news." When you get to be as well known, you can use your name as your title.

You can see that the title of your web page is highly visible to others, and it can impact the search engine ranking of your web page. It is therefore worthwhile to spend some time carefully writing each page title.

Practial tips for writing title tags

Here are some practical tips you can use for crafting an effective web page title.

- Start by thinking hard about how your potential visitors will search for your site. What keywords or keyword phrases will they use for a search engine query? Use one or two of the most important keyword phrases for your title. In our example, the home page title could be "Purple People Eaters."

- Don't just use the same title for all your web site pages. Your About page title could be "About Unknown Business, Inc., your Source for Purple People Eaters." Your Order page title could be "How to Order Purple People Eaters."

- Don't include your company name in the title unless it is a commonly recognized name or the page is about your company. Use the limited real estate in a title for relevant keywords. You can include your company name in the description of your web page.

- Make sure the title does not exceed 66 characters. Google will not display more than 66 characters of a title in the search results page. Truncated titles irritate search engine users.

- Don't use more than 7-10 words in your title.

If you understand what the title tag is, why it is important, and follow these practical tips for writing your web page titles, your internet visibility will be improved, you will improve your search engine ranking, and you will get more visitors to your web site.

Kempton Smith is a web specialist who helps internet businesses increase their site exposure and gain more visitors. He operates the Ad Buddies banner exchange network. Visit http://adbuddies.com

green cleaning service Glencoe ..

In The News:

Fake AI apps disguised as "ChatGPT" and "DALL·E" are flooding app stores with dangerous malware that steals data and monitors users without detection.

Fake buyers demand specific vehicle reports from unknown sites to steal credit card information from car sellers, but warning signs can help identify these scams before paying.

Android users can now manage apps across multiple devices more easily with Google Play Store's updated remote uninstall button in the latest update.

NASA's Perseverance rover discovers shiny metallic rock on Mars that could be a meteorite from an ancient asteroid, containing high levels of iron and nickel.

Holiday scams spike during Black Friday and Cyber Monday as criminals exploit your leaked personal data. Learn how to protect yourself from fake stores and phishing.

Commerce Department proposes TP-Link router ban over Chinese security risks. Learn how this potential prohibition could affect your home network and devices.

Hyundai AutoEver America suffered a data breach affecting 2,000 current and former employees, exposing names, Social Security numbers and driver's license information.

Washington court rules automated license plate reader images are public records, even when stored by vendors like Flock Safety, setting precedent for transparency.

Fake airline texts claiming flight cancellations are targeting travelers with convincing scams. Learn how cybercriminals steal personal data and credit card info.

Discover how iOS 26's new Adaptive Power feature automatically extends iPhone battery life by learning your usage patterns and adjusting performance intelligently.

New TikTok malware campaign tricks users into running PowerShell commands that download Aura Stealer, which steals credentials and authentication tokens.

Gaia Family offers fixed upfront pricing for IVF cycles with unlimited embryo transfers and financial protection, partnering with over 100 U.S. fertility clinics.

The Jetsons Act aims to position Pennsylvania as a leader in advanced air mobility by establishing regulations for hybrid ground-air vehicles.

Fake Geek Squad invoice emails are targeting users with convincing charges and urgent phone numbers to steal personal information and money.

Fox News Digital's artificial intelligence newsletter digs into a robot in Russia that faceplanted, George Clooney's alarm and OpenAI's rivalry with the New York Times.

Major data breach at Conduent exposes personal information of 10+ million people. Government contractor hit by cyberattack affecting Medicaid, child support systems.

Texas startup Janta Power raises $5.5M for innovative vertical solar towers that generate 50% more energy than traditional panels while using just one-third the land.

NASA's twin ESCAPADE spacecraft launched aboard Blue Origin's New Glenn rocket Thursday afternoon from Cape Canaveral, beginning their journey to Mars with arrival expected in 2027.

Learn how to set email reminders on iPhone and Android so you never forget to reply again. Simple built-in features help you stay organized and on top of messages.

Discover how Apple's passkeys revolutionize Mac security by replacing vulnerable passwords with biometric authentication and encryption for ultimate protection.

New survey reveals 78% of parents fear AI scams targeting their kids, yet nearly half haven't discussed these threats. Learn why this dangerous gap exists.

Chrome now autofills passport and driver's license info automatically. Google's latest browser update adds official document support with encryption and user control.

Scammers impersonate Department of Veterans Affairs employees claiming veterans owe money, but real VA communications only direct to VA.gov or official channels.

The AltoVolo Sigma hybrid-electric aircraft flies 500 miles at 220 mph while operating 80% quieter than helicopters, featuring safety systems and compact design.

Google search scam alert: fake customer service numbers can give scammers remote control of your phone. Learn how to spot these traps and protect yourself.

Title Tags - How to Make Them More Effective

Web Design