User Experience and Search Engines: If Your Home Page Could Only Talk

Dear web site visitor.

I can't tell you how glad I am that you found my website. You have no idea the great lengths we've gone to get you here, let alone what we're about to do to keep you on this web site.

First, let me say, I have no idea who you are, or why you came, but believe me when I say, I built my site just for you. My company and products are the best there is to offer. You can find everything you need to know about me in my About Us page (it says "us", but there is only me, really. It's all about impressions you know?). I removed my address because Google Autolink will give you a map to my place and, like I said earlier, I have no idea who you are.

Contacting me is easy. Just fill out the form when you find it. When you find the privacy policy, please take an hour to read that. Basically it says I don't have time to record your data and don't care who you are. I'm only interested in selling you something that has my company name on it.

Speaking of which, did you find my site in search engines by using my company name? Being new to the web, I figured I had to do some things to grab your attention. I'm so sorry the "blinds" you searched for led you to my sunglasses page. While you're here, can I interest you in my e-book about ostrich feather arrangements?

The product catalog is to the left of that big fat image on the right of the homepage that's distracting you. Above the two global navigation schemes in the top header is your login area. To register, you need to first give me your phone number so I can call you at 3am and tell you about my specials. I put the search box at the bottom of the page, so you can find things quickly. The sitemap needs to be updated, sorry. We put it there for search engines to crawl and then forgot we had it. Since we're not sure how you like to find our products, we figured we'd put a link to what we think are the most popular items in the left navigation. Unfortunately there's an endless need to scroll. We couldn't decide what you're favorites are, so we put everything there, just to be safe.

A word to those who use screen readers. We heard that getting to the top of search engines is a nightmare and were advised to put in hidden keywords in the text, behind images, and repeat our keywords in the content. I wouldn't advise turning on your screen reader, as it will say a lot of words over and over again and drive you crazy. We're sorry for the inconvenience and the loss of your sale. But, we were guaranteed the number one spot by that SEO Company, and by golly, you found us didn't you!

We know you want to know everything about our products and that you use different browsers. We know you like to control your experience and totally understand your right to do so. Therefore, we made a popup window for each product that allows you to zoom in, enlarge or shrink the image, rotate the product and imagine it on your girlfriend's body. For the convenience of those with their pop up windows turned off, please use the link that says "Relax, this is not a popup window" so you may view and rotate to your heart's content in a new window.

For those who hate new windows, we offer a FLASH demo, but you'll need the plug in. For those who hate plug ins, we put in a link to one static, basic product picture, with the "Add to cart" button next to it, because, dear one, you cause us the least amount of hassle and we really appreciate that.

Some of our pages may look weird. This is because they're separate landing pages. We removed the template and navigation you're used to seeing on every page and replaced it with a story about our trip to Manchu Picchu, with a link to our homepage, and catalog. We know it's strange but the conversions people told us to have landing pages. And besides, you should have seen it when we had 350,000 doorway pages to the site.

We get lots of requests for links to our site. If you came to us because you wanted our PR score to make yours look good, we're just so tickled about this. We worked quite hard for our PR 3 and are more than happy to sell, or lease, a link to you for 300 US dollars paid in advance via PayPal.

While you're here, we invite you to visit our links pages. We know the sites we thoughtfully linked to have a lot to do with the subject of our site, and the ones that aren't, well; they sent us such sweet emails about how they visited our site and loved it. How could we possibly resist such a nice gesture like that?

Our products are great, like I said earlier. If you want to see if I'm telling the truth, just read the many testimonials we provided throughout the site. You know, the ones with the comment and the handy unlinked, unidentifiable initials next to them. We value your trust.

Please note that we prefer you ignore the broken links and the copyright year of 2001 in our footer. We haven't bothered to maintain our site in years, but we hated like hell to lose our great rank.

The newsletter signup isn't really an underhanded way to spam you later. We're just not skilled enough to put up an example copy or archives of the older ones we sent out a few years ago.

Like I said, I don't know who you are or what you want, so I decided to put all kinds of fun things up on my site. The web ring, guestbook, links directory to links pages that lead to links pages, email to friend, Google Ads, banner ads, animated spinning things, RSS feed, blog, directions to my cousin's house (he doesn't mind surprise visitors), picture of my dog (I link to that from my profile on the dating sites I belong to), vacation pics and logos I had to put on my site so that people wouldn't remove my site from theirs ? all this is hopefully something you might like.

I know I do.

Thanks again for visiting my web site. It's fun to watch my traffic stats to see where you came in from and where you left. I'll even give you a hint about one thing, just to show how customer oriented I am. Don't bother to buy anything. The shopping cart stopped functioning months ago.

Usability Consultant, Kimberly Krause Berg, is the owner of http://www.usabilityeffect.com, http://www.usabilityeffect.com & http://www.usabilityeffect.com Her background in organic search engine optimization, combined with web site usability consulting, offers unique insight into web site development.

tidy up service Glenview ..
In The News:

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.
New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.
A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.
AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.
A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.
New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.
Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.
Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.
Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.
Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.
Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.
Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.
iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.
Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.
FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.
Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.
Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.
Chinese hackers used Anthropic's Claude AI to launch autonomous cyberattacks on 30 organizations worldwide, marking a major shift in cybersecurity threats.
Apple's new Sleep Score feature gives you a rating for your nightly rest quality. Learn how to set it up on your Apple Watch and iPhone today.
Essential phone settings to enable before losing your device, including Find My network, location services and security features for iPhone and Android.
The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.
Cybersecurity research shows weak passwords remain a major threat, with simple patterns and number sequences putting millions of accounts at risk.
New Android malware BankBot YNRK silences phones, steals banking data and drains crypto wallets automatically. Learn how this advanced threat works.

What You Should Ask a Web Designer Before You Hire Him

You've thought about it and you're ready to go. You're... Read More

Web Designing Tips

Easy That's how you'd like life to be, right? Especially... Read More

10 seconds is all it takes? (How to grab the attention of your audience with your web site)

FACT: 30 to 60% of visitors tend to drop off... Read More

Mini Site or Content-based Web Site?

Are you in a dilemma whether to create a mini... Read More

Great E-Cover Creation in 5 Steps

There are several graphic software packages available to help you... Read More

How to Make the Online Sales Copy for Your Website More Conversational

It has been said that the best online sales copy... Read More

Web Design Advice And Information

Most of us at times need advice on different aspects... Read More

Effective Website Design

In this era of ultra-sophisticated internet marketing and web design,... Read More

Bad Web Design: ActiveX

ActiveX uses an interesting method for enforcing security ... it... Read More

Browser Compatibility

Internet Explorer, created by microsoft has been the most popular... Read More

Website Basics

The Basics You have a flourishing business ? everything is... Read More

Usability Lessons from the Hospital

Usability isn't only for Web design. It's also applicable in... Read More

The Technology May Change, But Human Nature Remains The Same

Let me repeat that.."The technology may change, but human nature... Read More

A Beginners Guide to Web Page Design

Designing your own successful web page can seem difficult and... Read More

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

Why Content is King of Website Design

If there's one thing that most web site developers can... Read More

Web Site Redirection - How to Implement a 301 Redirect

You just created a new web site but want to... Read More

My Top Ten List Of Extremely Annoying Web Page Design Elements!

Easy navigation and usability are one of the most important... Read More

15 Website Elements That Attract Visitors

Here is a quick list of components that make a... Read More

Why You Should Hire a Professional Website Designer

Your web site should always adhere to standards!A professional web... Read More

Pop-Ups Still Work. At Least For The Time Being

Do you remember playing with the jack-in-the-box toy as a... Read More

Should You Bother Learning HTML to Build Webpages?

The most popular method to build webpages today is to... Read More

Internet Tip of the Week: First Impressions

First impressions are extremely important if you hope to do... Read More

Having A User Friendly Website

Let's look at what your user wants to see at... Read More

Speed Up Or Lose Out! How To Improve Your Websites Download Speed

So your web site's online and you've got high rankings... Read More

maid service near Winnetka ..