Home
>
Web Design
>
Web Design: How To Get Your Visitors To Stay

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay.

The Internet is fast-paced. Your visitors decide very quickly whether or not you have what they want. There are five strategies that will help you engage your visitors and encourage them to explore what you have to offer.

Make Your Site About Your Visitors Not You

In order to do this, you must clearly know your target audiences and what you anticipate they will be looking for when they visit your site.

For example, your target audiences could include the client groups you serve, potential donors, policymakers, members of the general public and the media. In order to get and keep their attention, you must quickly let them know that you understand their needs and have a service or product that meets them.

Remember, your visitors want to know what's in it for them.

Make Your Site Easy to Navigate

Limit the navigation choices your visitors can make. One recent study found that many sites offer an average of 25 options from the home page. That's too many. In addition, make sure the wording of your navigation bars gives your visitors a clear idea of what they'll find. You want to make it easy for visitors to get the information they want.

Visitors who get confused or frustrated leave.

Make Your Web Site A Funnel

You want visitors to decide that they want to get to know you. Give them easy ways to learn that you can meet their needs.

Let me give you an example. If you provide health-related services, guide them to content that gives them health tips they can use. Then let them know that they can receive this kind of information regularly through your monthly e-newsletter. Give them an opportunity to subscribe. Then lead them to content that talks more directly about your programs, services or products and the benefits of what you offer.

Draw your visitors into the work of your organization.

Use Testimonials

Word of mouth is one of the best ways for people to learn about you.

You can get the same result with testimonials.

Ask your clients what benefits they got from participating in your services or activities. Ask board members to tell you why they chose to become involved with your organization. Ask your volunteers what benefits they get from working with you. Then ask their permission to use what they said as a testimonial and put those testimonials on your site.

Testimonials help visitors feel more comfortable with you.

Make Your Site Interactive

Use short assessments and other feedback mechanisms to engage your visitors. Offer opportunities to attend events or to volunteer. Make sure that visitors can easily contact you - both online and offline.

Interaction starts building a relationship.

Take a fresh look at your web site. Look at your site's organization and content in terms of these strategies. What action can you take right now to encourage your web site visitors to stay?

Judith Rothbaum's passion is helping nonprofit organizations thrive. She gives seminars, workshops, presentations and coaching programs nationwide with one key message - think boldly about who you are and the impact you have in your community. Visit http://www.datafordecisionmaking.com to learn more.

affordable house cleaning Park Ridge ..

In The News:

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.