You just created a new web site but want to pass on the search engine rankings of the old one to the new one. What is the most effective and spider/visitor friendly strategy to implement your web site redirection? You should use a 301 redirect.
What is a 301 redirect?
It is used when you want to redirect your web site or web pages. The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name.
Requirements for using a 301 redirect
Apache server.
Most hosting services used these days have Apache servers. Check with your host if you are not sure.
.htaccess file
When a search engine spider requests a web page, your web server will check for an .htaccess file. The .htaccess file contains specific directions that are processed then sent back to the browser.
How do I implement a 301 redirect?
1. Create an .htaccess file - you can use Notepad to create the file. Remember to insert a period at the beginning of the file name with no extension at the end (ie .htaccess).
2. Create a line of code that reads like this:
Redirect permanent / http://www.domainname.com/
The first "/" indicates that everything from the top level of the site down should be redirected.
All current links within the search engine results from the old site will redirect to the top level of your new site.
If you already have an .htaccess file on your server, open it up in Notepad and look for lines of code that are there. If lines of code are present, don't change any of them but leave a space, then insert the above 301 redirect code.
3. Save the .htaccess file to your root directory and upload it to your server.
4. Test it out by typing in the old web site address. You should immediately be redirected to your new web site address.
Redirecting a Web Page
The above example shows how to redirect a whole web site. What if you want to just redirect a web page that you have changed but want to keep the rankings of the old page?
Follow the same steps as above but write the code like this:
redirect 301 /old/old.htm http://www.you.com/new.htm
/old/old.htm (the original folder path and file name)
http://www.you.com/new.htm (new path and file name)
Note:
When the search engine spiders visit your old web site or web pages, they will automatically be redirected to the new web site or web page.
Conclusion:
It may take several weeks or months for the old rankings to be passed on to the new site. Therefore don't remove your old domain name, web site or web pages just yet.
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.isitebuild.com - Affordable Web Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles. http://www.isitebuild.com. Read more of his in-depth articles at: http://www.isitebuild.com
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareOne of the most popular methods of traffic generation is... Read More
This article gives free tips on how to find a... Read More
The importance of choosing your website keywords carefully is very... Read More
In today's age of fast food and high-speed Internet, a... Read More
If you're not getting a lot of traffic to your... Read More
You may not believe it, but people still judge things... Read More
First impressions are extremely important if you hope to do... Read More
Making your site accessible means making it available to be... Read More
I have written before about long sales copy on the... Read More
Don't make a splash!Are you thinking about using a splash... Read More
Designing your website means you have to be creative, plan... Read More
Building a website that is exactly what you want and... Read More
The Questions You Should Be Asking ? The Answers You... Read More
A highly effective website will always reflect its highly effective... Read More
Are you looking to create the perfect website? A complete... Read More
Home PageHome page should clearly indicate what the site is... Read More
Unless you are an inventor, most likely you are selling... Read More
What is the relationship between Marketing and Web designing? How... Read More
(Making Your Graphics Work For You)It's no secret that a... Read More
The icons in an application are the soul of the... Read More
Have you ever walked pass a shop that, for some... Read More
Do you know why the majority of people use the... Read More
As my occupation is that of a proofreader, one of... Read More
As a graphic designer, you are sitting on a gold... Read More
What is web usability & why is it important?Web usability... Read More
Antigo wedding limo ..Designing your own successful web page can seem difficult and... Read More
Making your site accessible means making it available to be... Read More
Out there in the WWW there are thousands sites using... Read More
1. Size does not equate to competencePeople sometimes assume a... Read More
We would all like to have the best looking website,... Read More
My site is working fine. The links work. Content is... Read More
If you've a website but not making a lot of... Read More
This article gives free tips on how to find a... Read More
Physical therapists have unique web presence needs. An effective site... Read More
Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More
The question that I most frequently hear from people is... Read More
Geared Up with a website and lots of energy to... Read More
Not all links are created equal.While all of your links... Read More
Before I discovered the concept of Web site templates, I... Read More
Everyday we hear that another company goes out of business.When... Read More
Since you'll spend lots of time and money to create... Read More
There's no doubt about it - the first page your... Read More
Many times I've seen a web site undergo a revision... Read More
We will take a look at why your visitors may... Read More
The Internet is a relatively new medium. What works for... Read More
You spend time and money promoting your website; but what... Read More
When designing your website, remember to avoid useless and confusing... Read More
Are you thinking that it is about time your small... Read More
The problem with designing your site as a graphic, is... Read More
What is web usability & why is it important?Web usability... Read More
Web Design |