In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors.
The crux of this strategy resides in the concept known as website conversion, and how it can make you tons more p.rofits with much lesser work.
In essence, you can squeeze more value from the same traffic, simply by converting a higher percentage of visitors into paying customers... and the best way to do this is by increasing your conversion rate!
Now there're really only two major factors affecting website conversion, they are 1. Website Mechanics, and 2. Power Copy.
Let's look at each briefly:
1. Website Mechanics
This refers to the 'mechanical' aspects of your website.
For example, how fast it loads. Internet surfers are an impatient lot, and studies have found that if your site have not loaded within 8 seconds, you've lost them.
Another area of concern is how well you present your site to the visitor, does the design relate to the product? Consistency is an indisputable law of persuasion and you should harness it's full potential on your site.
2. Power Copy
Entire encyclopedias have been written about copywriting and there's only one reason why - it's that important.
Web copywriting is not just an art. It's a science, a paint-by-numbers formula that you can apply for massive profits online.
Copywriting, contrary to what many think, is more than words alone. It encompasses many factors that result in one simple objective - getting your visitors to take action!
It's your entire offer and presentation COMBINED with the power of words, which makes the sale.
While increasing conversion rate can turn any money- losing site into a money-spitting one without more work or traffic...the real question is:
Are you doing it - or are you continuing to make these same mistakes over and over again?
Copyright 2004 Ewen Chia
About The Author
Ewen Chia is an expert information publisher and marketer with a fiery passion for creating unique quality content fellow internet marketers can benefit from. Visit his websites today:
http://websiteconversionsecrets.com
http://websiteconversionsecrets.com
http://websiteconversionsecrets.com
shuttle from O'Hare Orland Park .. Lockport Chicago limo O’HareEvery day internet marketers are inundated with the latest fad... Read More
In today's age of fast food and high-speed Internet, a... Read More
Web site design has certainly, in the past decade, evolved... Read More
Here is a quick list of components that make a... Read More
Most of us know that we need to advertise our... Read More
The effective design is this one, which is maximum simplified,... Read More
When building your website you might not have a large... Read More
The ability to create simple, attractive and functional web pages... Read More
Before you start worrying about marketing your website on the... Read More
Let me repeat that.."The technology may change, but human nature... Read More
Does your website make a good first impression? Is the... Read More
Questions to ask when designing a Web Site for your... Read More
What the heck is going on lately? Most internet websites... Read More
It is common sense.The more time people spend at your... Read More
Whenever singer John Mayer sings his romantic song, "Your Body... Read More
My site is working fine. The links work. Content is... Read More
Over the course of the last decade, the Internet has... Read More
Are you building your website? If so, STOP! Take a... Read More
The "Wow" factor that accompanied the introduction of streaming media... Read More
The way you design your web site affects your visitors'... Read More
How many times have you clicked on a website only... Read More
A "template" is simply a design format which you can... Read More
Regardless whether you manage a small business, charitable organization, or... Read More
I've written about META tags in the past, and I... Read More
So you want to build a website here I will... Read More
Lincoln Town Car rentals Addison ..Mechanical spiders have to eat. In fact, they usually have... Read More
Creating your web site can be a tricky process. Choosing... Read More
The problem with designing your site as a graphic, is... Read More
While few companies can boast as we do that our... Read More
Here is a quick list of components that make a... Read More
The effective design is this one, which is maximum simplified,... Read More
Just what is web copy? Some people think that web... Read More
This article gives free tips on how to find a... Read More
Just because you are a small business with an even... Read More
When you develop a sales brochure, you have a mental... Read More
Every now and then, I receive a link exchange request... Read More
Here are a few programs I can't do without. They're... Read More
You're all ready to get started creating your web presence... Read More
What pages need to be included on your website? The... Read More
Designing a website is hard job, and requires you to... Read More
Designing your website means you have to be creative, plan... Read More
In retailing there is a saying that sales are made... Read More
Here's the single most important part of your website: YOUR... Read More
Designing your own successful web page can seem difficult and... Read More
What is a Website Template?Many smart and savvy businesses are... Read More
When considering whether or not to incorporate Flash into your... Read More
Learning how to convert visitors to your web site into... Read More
There is a widespread confusion among lots of new website... Read More
Your home page is the most important page of your... Read More
Here are 10 dynamic website advertising tactics to super-charge your... Read More
Web Design |