You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Response?
I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even consider) the main purpose of your site! Alas, I talk from experience!
In late 1999 I created Shop Tour UK (http://www.shoptour.co.uk): "a unique way to surf secure UK shopping sites." (Well, that's what I thought, anyway! :-) ) The site started out life as a hobby site - no problems there! - but quickly started to take hours and hours of updating each day. (With no clear, measurable objectives it's very easy to continually change and 'improve' a site!)
Shop Tour UK wasn't making any money, either - well, it was a hobby site! So I decided to redesign the site, join lots of affiliate programs, find the best affiliate programs, and focus the site on promoting those programs!
--- sidebar ---
Affiliate marketing really does provide a great opportunity for ALL site owners to make extra income. But choose your affiliate programs wisely; otherwise, you'll still be working hard but for very little reward. To learn more about the pros and cons of affiliate marketing, visit http://www.shoptour.co.uk
--- sidebar ---
Yes! It took months to sign-up to affiliate programs and seek out the best of them. Yes! It took a couple of site redesigns. And yes! It is better to have clear, and measurable objectives right from the start! (That is, to know your site's Most Wanted Response!)
But hey! Now I spend much less time updating my site (because I only concentrate on promoting the most profitable aspects of it), AND it is now starting to earn money!
So how does this affect you?
Dr Ken Evoy introduced the Most Wanted Response (MWR) in his 'net-selling bible' Make Your Site Sell. It's probably the most important lesson in all of Make Your Site Sell. In essence, the MWR is what you most want your visitor to do after reviewing your content. And it should always:
Some techniques of getting your most wanted response include using the word YOU often in sentences, using commands, making sentences active (rather than passive) and creating powerful headlines.
These are just a few ways to achieve your site's most wanted response (there are more).
What's MOST IMPORTANT, however, is that you understand the concept of a Most Wanted Response for your website, and you set about trying to achieve it. Then, and only then, will all the effort you make in generating traffic to your website be worth it!
Happy promoting!
PS My site's most wanted response is *not* what you might think it should be. None of the shopping sites listed on Shop Tour UK run affiliate programs as good as those I now actively promote!
About The Author
Steve Nash is webmaster at http://www.shoptour.co.uk He discovered the Most Wanted Response concept by visiting Site Sell at http://www.sitesell.com/shopping101.html And now he's excited because Site Build It! now does it ALL for you! From site concept to site creation to site promotion to site profit. Marvellous! Site Build It! http://www.shoptour.co.uk
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareBefore I discovered the concept of Web site templates, I... Read More
If you are reading this, I assume you either have... Read More
This article is the result of a conversation I had... Read More
Unarguably, the most important part of your website is content.... Read More
Cascading Style Sheets (CSS) allows you to create fast loading... Read More
Choosing a web designer can seem like a daunting task.... Read More
Have you heard of 'Babel Fish'?It's a service provided by... Read More
Are you in a dilemma whether to create a mini... Read More
Regardless whether you manage a small business, charitable organization, or... Read More
Most of us at times need advice on different aspects... Read More
When JV Media Design was formed, the year was 1995... Read More
Design sells. It's something that all of us know, but... Read More
Almost everything is available on the web? products, services, e-books,... Read More
I want to give you a free web page template... Read More
Since you'll spend lots of time and money to create... Read More
One of the challenges of moving a web site up... Read More
Website Design Usability Tips1. Getting to know about audience membersYou... Read More
Never put form over function. Why? Because it's crucial that... Read More
When building your website you might not have a large... Read More
When your web site sells more than a dozen items,... Read More
Setting up a survey on your site is extremely simple... Read More
This is the second part of a two-part article about... Read More
You know... Before purchasing your product a person comes to... Read More
Effective navigation stands out. It's clear, obvious, and highly visible.You'll... Read More
As search engine marketers, we spend an enormous amount of... Read More
Antigo wedding limo ..Do use a consistent look and feel Your site should... Read More
Your website design may be affecting your sales in ways... Read More
In cascading style sheets you can specify how your web... Read More
One visit does not make a sale. Be sure to... Read More
Flash is a powerful technology that can help you create... Read More
Websites, there are literally billions of them out there in... Read More
I often wonder how serious people are when it comes... Read More
If one more business owner tells me their website sucks... Read More
You just created a new web site but want to... Read More
QUESTION: My business is very small, just me and... Read More
To explain my point I need to first confuse the... Read More
Are you thinking that it is about time your small... Read More
Getting a customer is not easy.Getting a visitor to decide... Read More
Conventional Wisdom states you should use Sub-Directories to organize your... Read More
By following feng shui guidelines and techniques, you can build... Read More
Web Design is a very subjective process. Your idea of... Read More
What pages need to be included on your website? The... Read More
We will take a look at why your visitors may... Read More
Nope. You certainly don't need a website.But you don't need... Read More
Let's look at what your user wants to see at... Read More
Want to know what the worst thing to say on... Read More
You have only 10 seconds to impress your potential buyer.... Read More
Seeing is believing.One trick to increase your visibility as well... Read More
If you have a business, big or small you may... Read More
Does your website make you any money? Does it SAVE... Read More
Web Design |