If there's one thing that most web site developers can agree on, it's this: content is king.
That's not, of course, to say that good design doesn't matter. It does. A good, clean design, which is easy to navigate and optimised for search engines is absolutely essential if you want your online business to be a success. When you get right down to it, though, visitors don't come to your website to admire it. It's content that brings them there, and it's content that keeps them coming back for more. Or not, as the case may be.
Why website content matters
The content of your website is important for lots of different reasons. Here are just two of them:
1. It's your content which persuades a visitor to become a customer. If your text content is persuasive entertaining and informative, you'll find it that much easer to make a sale. If your content is poorly spelled, dull as ditchwater and reads like it was written by a four-year-old, your visitors won't be able to leave fast enough. It's that simple.
2. Search engines love fresh content. A site which has regular updates will rank higher than a website which is completely static (all other things being equal), which is a persuasive reason for keeping your content fresh.
So how do you get good content? Well, you have three basic choices:
Write your website content yourself
In an ideal world, everyone would do this. Let's face it: there's no one in the world who knows as much about your business as you do, and there's no one more passionate about making it succeed as you are. Unfortunately, though, it's not an ideal world. When your site is new, adding content is easy: you're full of new ideas and new things to say, and you'll have no problem dreaming up new content to add. It's only after a few weeks, months or even years that it gets difficult: you don't have the time, you don't have the ideas, and, let's be honest, you quite often won't have the skill to write good content.
This point is crucial. It's not just any old content that's king: it has to be good content. Content that really draws the reader in, sells the benefits of your business, and makes the reader want to come back for more. Professional copywriters spend years learning how to do this: are you sure you can do it just as well?
Get your content from a free article bank
There are free article banks all over the web, and they're all stocked full of free content which you can use on your website for free. This is a great idea, and many people use article banks to great effect. There are just two slight drawbacks, however. The first is that your content isn't original. Anyone can use the same articles you're using, and the really good articles will often appear on many websites at any one time. The second drawback is that in order to find content which is relevant to your site, you'll often find yourself using articles written by your competitors ? and being forced to put their URL and bio at the end of them.
Get custom content for your website
Before you run off screaming in horror, paying someone to write articles for your website needn't be expensive. Constant Content has custom articles for sale for as little as $40 at a time, and www.writingworld.org offers custom article writing for even less.
Getting the right content for your website doesn't have to break the bank (or even make you break a sweat). Do you think you can afford NOT to do it?.
Amber McNaught is co-owner of Hot Igloo Productions Ltd. - the small business specialists. Hot Igloo offer a range of services to businesses, including website design, public relations, internet marketing, copywriting and more. Visit their website at: www.writingworld.org
executive chauffeured services Bradford .. Madison to Airport carThey may look cutting edge, but if you want a... Read More
The Questions You Should Be Asking ? The Answers You... Read More
Are you using the best colors for your web site?... Read More
Even after you've managed to bring traffic to your site... Read More
Unless you are an inventor, most likely you are selling... Read More
Contrary to the beliefs of some, advertising for web and... Read More
Let's face it; the line from A Field of Dreams... Read More
Some wise human once said "Learn from the mistakes of... Read More
When you design a website how do you start ?Do... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
You know... Before purchasing your product a person comes to... Read More
Why is the quality of your text layout and design... Read More
Your home page is the most important page of your... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
Web site design has certainly, in the past decade, evolved... Read More
If you'd like to create/maintain a website, having some HTML... Read More
Does website design make a difference in how long people... Read More
The most popular method to build webpages today is to... Read More
Have you heard of 'Babel Fish'?It's a service provided by... Read More
You just created a new web site but want to... Read More
There are more than billions of Web Sites, running Online... Read More
Learning how to convert visitors to your web site into... Read More
Your website is your tool for showing the online community... Read More
The way you design your web site affects your visitors'... Read More
Did you know that many folks make "buying decisions" when... Read More
O'Hare Chicago prom limo ..7. Create high quality content - make clear points with... Read More
The landing page or entry page of your visitors is... Read More
1. Don't load your web site with a lot of... Read More
The HTML editor is usually a webpage design software that... Read More
Are you thinking that it is about time your small... Read More
Once, I attempted to create a favicon (the little graphic... Read More
Web sites that feature products ? especially furniture or other... Read More
Before doing anything on the technical side, you need some... Read More
Your home page is the most important page of your... Read More
If you are reading this, I assume you either have... Read More
Out there in the WWW there are thousands sites using... Read More
QUESTION: We promote our web site in all our... Read More
With so many different configurations internet users have their computers... Read More
1. Who needs an artists website?Not everyone! If you are... Read More
I get the occasional web design lead from my website.... Read More
Most of us at times need advice on different aspects... Read More
Where does a person start when setting up a website?... Read More
I see a lot of mistakes, but here are the... Read More
A long, long time ago? In a galaxy far, far... Read More
"How to turn "slightly interested" customers into "I've got to... Read More
About two years ago, I had a go at commercial... Read More
CSS or Cascading Style Sheets has opened up tremendous possibilities... Read More
One visit does not make a sale. Be sure to... Read More
Let's face it. Building a web site that browses consistently... Read More
ASP.NET is a new programming framework from Microsoft for developing... Read More
Web Design |