Home
>
Web Design
>
Why Ugly Sites Sell More Than Pretty Ones

Why Ugly Sites Sell More Than Pretty Ones

What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around.

Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them, I LEAVE! Lately, there's been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem? There is NO proof that this really helps your sales!

As a matter of fact, one of my biggest money makers is a consulting service...

www.SingalMarketing.com/consultingte.html

...I put that page up in 5 minutes (after writing my copy). Believe it or not, but even being such a high priced service - that page converts about 2.5% - of course I get very targeted traffic...

LOOK AT HOW UGLY IT IS!!!

BUT, it has content! It has great copy, it's got my face, my voice and a great service - the ACTUAL key ingredients to making a website that sells...Now, the problem is that most people are very logical - you would THINK that a good looking site should sell more - it makes sense right?

You expect that a good looking site probably increases your credibility - I mean, come on, it shows your visitor that you REALLY mean business, yadda yadda yadda...But, again, look at MY site - I'm selling a high priced consulting service to business owners - I'm actually selling my expertise in the internet business world. Yet, the site design (or lack there of) seems to have NO influence.

Just so you know, I DID try a nice fancy design for that page. You want to know what happened to my conversion? It plummeted down to 1.4%! Now, that I've got your attention, let's look at why it is that a prettier site probably sells less:

1. More graphics take longer to load.

Not everyone has fast internet yet - actually, most people don't. No one wants to wait for hours for a site to upload!

2. More graphics distract your visitors from your message.

Your graphics can actually work against you because your visitors spend more time focusing on them than they do focusing on your copy! Remember, it's your COPY that sells - so if the visitor isn't reading the copy - he/she is NOT going to buy. Period.

3. Some visitors may not like the colors, you may be sending the wrong message to different cultures.

Just because YOU love the colors of your graphics and you love the color scheme of your website does NOT mean that your visitors do too. There it is, those are the three MAIN reasons to keep your website AS neutral AS possible.

------------------------------------------------------
So, remember, PRETTY does NOT always equal more sales!
------------------------------------------------------

Ugly sites DO sell and will continue to do so. What matters is what you're selling, your own expertise, and your copy writing. In the end, the best way to know what works best for your visitors is to TEST, TEST, and TEST some more!

Until next time,

Anik Singal
http://www.affiliateclassroom.com

This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.

personalized cleaning services Des Plaines ..

In The News:

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.

MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.

The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.

Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

ChatGPT data breach exposes personal info of users through partner Mixpanel. OpenAI confirms names, emails compromised in security incident.

Android rolls out Emergency Live Video for 911 calls, letting dispatchers see real-time scenes during emergencies. Great for holiday travel safety.

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Why Ugly Sites Sell More Than Pretty Ones

Web Design