Wording Up Your Website

Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website.

Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store.

Web savvy customers don't need to be patient, studies have shown that you need to engage a potential customer very quickly by giving them easy, fast access to the information they need. Otherwise they will simply move on to the next site.

Appealing design and speedy functionality are important but they don't ensure that your site is well structured (intuitive) or well written (clear).

Write First

The real message on most websites is in the writing, and so it makes sense that the writing should determine the structure. Unfortunately, this is not the usual case. Most businesses choose the structure and design of their site first and then try and fit the writing around that structure. This flies in the face of commonsense. When you speak to someone, you structure your speech around your message, you don't decide on a structure then change the message to suit. So you need to plan what you want to say before you create the site. Maybe even write the whole thing first and then use the message to determine the structure.

When deciding what to write, think about what your customer wants to know rather than what you want to say. It's a subtle difference, but it is the key to engaging a potential customer.

Most customers will want to know the basics:

What do you do?

What benefit can you offer them?

Why should they choose your service or product?

What does it cost?

How can they contact you?

Where are you located?

Brevity & Clarity

Your website has to communicate a lot of information and to make matters worse, you are going to have limited space. Ideally, your customer won't have to scroll on any page (all your information will fit in a single window) and that single view will need to contain more than just words. The design and navigation elements take up about a third of a window, and you should leave a bit of room for white space (you don't want to overwhelm the customer). As a rule of thumb you should expect to have about half the window free for text.

How you are going to fit all your information in such a confined space? This is where writing skills come in - choose your words very carefully.

Websites can be an extremely powerful piece of marketing collateral. You can reach millions of potential customers for as little as a few hundred dollars. Unfortunately, your competitors are all doing the same thing - it's a level playing field but there are a lot of players.

It is important that your message is structured and well thought out, otherwise your site will be a mess and no-one will bother to read about your business. If your message is clear, your site will be simple and easy to use. It's all in the words.

About The Author

* Glenn Murray is an seo copywriter and seo copywriter. He is a director of seo copywriter and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at seo copywriter. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.

maide service in Lincolnshire ..
In The News:

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.
New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.
The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.
San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.
FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.
Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.
Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.
Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.
Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.
The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.
Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.
Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.
Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.
Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.
Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.
The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.
OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.
Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.
LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.
Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.
Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.
Smart home hacking fears overblown? Expert reveals real cybersecurity risks and simple protection tips to keep your connected devices safe from hackers.
MIT develops needle-free glucose monitor using light technology. Revolutionary device could replace painful finger pricks for diabetes management.
The ClickFix campaign disguises malware as legitimate Windows updates, using steganography to hide shellcode in PNG files and bypass security detection systems.
Researchers from Osaka Metropolitan University designed a 21-foot dome that combines aquaculture and hydroponics to create a self-sustaining urban food system.

Developing An Effective Physical Therapy Web Site

Physical therapists have unique web presence needs. An effective site... Read More

6 Reasons Why Using Flash is a BIG Mistake

Most web designers and web design companies will try to... Read More

Building Web Sites Using Web Templates

Gone are the days when you had to rely on... Read More

Increase Your Credibility With Web Site Awards

Web Site Awards are given from other sites to reward... Read More

Becoming A Website Designer

The ability to create simple, attractive and functional web pages... Read More

Attention Grabbing Web Design Will Kill Your Sale!

In the of-line marketing world it is all about trying... Read More

Build A Successful Website For Dummies

So you want to build a website here I will... Read More

Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

As search engine marketers, we spend an enormous amount of... Read More

Bad Design Characteristics For A Website

Making a poorly designed website is one of the easiest... Read More

Is a Web Site Builder Right for You?

A web site builder can be a real life saver... Read More

Very Cheap Website Design Services

Are you looking for somebody to build you a website,... Read More

How To Write An Effective FAQ Page

Websites that have multiple pages usually have a Frequently Asked... Read More

Keep Your Navigation Consistent!

One of the single most important aspects of effective navigation... Read More

12 Essential Web Site Design Tips

1. What's the purpose?The most fundamental thing to do before... Read More

How to Create a Great Landing Page for Your Website

The landing page or entry page of your visitors is... Read More

Web Crimes: how to avoid common website design mistakes

Thinking about designing your own website? Think again about adding... Read More

Using Your Personal Website To Clinch That Job!

With an increasing number of employment portals emerging, it is... Read More

5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site... Read More

Online Advertising: 10 Tricky Secrets To Keep Visitors Glued To Your Website And Increase Sales

It is common sense.The more time people spend at your... Read More

Website Design: Secrets Of Professional Website Designers Revealed

What colors do you have at your website?Can they make... Read More

Ten Tips For Your Web Site Home Page

1. Loading time:try to be below 20kbless number of imagesspecify... Read More

A Beginners Guide to Web Page Design

Designing your own successful web page can seem difficult and... Read More

Three Things You Must Do When Designing and Building Your Small Business Website

If you are going to have a web presence for... Read More

How to Find Inexpensive Web Design

Web design is a very competitive area and there is... Read More

The Importance of Choosing Your Website Keywords Carefully

The importance of choosing your website keywords carefully is very... Read More

cleaning lady near Deerfield ..