A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they decide to contact you.
If the copy on your website is not written to an acceptable standard, it may be losing you customers. It's not enough just to have amazing graphics and imagery: you need the words to make it complete. Is the spelling correct? Are punctuation marks in place? Does the copy make sense? These are questions that website designers should be asking themselves before they upload a new site.
One of the biggest flaws with website copy is inconsistency: for example the word 'website'. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on the same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using the services of a company that has not taken the trouble to proofread their website.
Poor spelling on a website is another costly but avoidable mistake. The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don't really care; and they would be right! I am also convinced that copy that has been 'padded out' with insignificant trivia is also a big turn-off for visitors ? clear, concise and informative is the order of the day.
Anything containing textual content should as a matter of course be proofread: it's important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on a website should not be treated as the 'poor relation' of the project. You can have the most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them.
There are vast amounts of web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved. This will reduce the initial impact of the site, and more often than not will have an adverse effect on business.
Remember: if visitors to your site can't find the information they are looking for because of badly written copy they will simply leave the site. The only people to benefit will be your competitors.
I am a professional proofreader of hard copy items and website copy. I also write web copy and occasionally accept small copy-editing assignments.
Wood Dale Chicago prom limo .. Lockport Chicago limo O’HareWeb site design has certainly, in the past decade, evolved... Read More
When you develop a sales brochure, you have a mental... Read More
Don't knock it; "Keep It Simple, Stupid" is a great... Read More
The solution lies in creating a 'Database driven website', through... Read More
You've designed your logo, and you're ready to print your... Read More
When considering whether or not to incorporate Flash into your... Read More
An "include" file is a piece of code that can... Read More
10 Ways Web Site Text Can Impact Your Reader's Buying... Read More
The concept of web designing based on the nature and... Read More
If you'd like to create/maintain a website, having some HTML... Read More
It seems more and more webmasters are using CSS for... Read More
If you need a web designer, but have no clue... Read More
You're almost set. The content of your website, e-book, or... Read More
Questions to ask when designing a Web Site for your... Read More
There are more than billions of Web Sites, running Online... Read More
How many of the visitors to your web site take... Read More
Due to the large number of people offering website design... Read More
Before doing anything on the technical side, you need some... Read More
Conventional Wisdom states you should use Sub-Directories to organize your... Read More
As an online Entrepreneur you require a successful website.One that... Read More
Getting a customer is not easy.Getting a visitor to decide... Read More
Remember the famous line from the movie Field of Dreams,... Read More
In this article, I will attempt to cover the basics... Read More
Website design firms come in all shapes and sizes.When choosing... Read More
What pages need to be included on your website? The... Read More
Antigo wedding limo ..~A man [woman] is a success if he [she] gets... Read More
Novice and professional graphic designers, we are aware that you... Read More
A client asked me, at what point do you change... Read More
10 Basic Things Your Website Should Have ...__ all short... Read More
So you're on the computer, as usual. Your eyes are... Read More
Colors have long been known to have psychological affects on... Read More
With the advent of the Internet a whole new vista... Read More
You're all ready to get started creating your web presence... Read More
Creating an appealing, functional, and effective Web site is much... Read More
Cascading Style Sheets (CSS) allows you to create fast loading... Read More
In this article I will give advice and tips of... Read More
CSS is a new option for website designers that have... Read More
A website should firstly be searched out by visitors before... Read More
You've got a concept for a business, are excited about... Read More
They say the eyes are the window to the soul.... Read More
Here is a quick list of components that make a... Read More
The Internet has seen an explosion in so called 'lance'... Read More
It's a fact, Page Not Found, known as a 404... Read More
We've all seen and read product testimonials. They're a very... Read More
If your are a new web designer, you may face... Read More
Many Internet sites that try to sell you something have... Read More
I do site reviews. Needless to say, I see a... Read More
As the Internet blooms at an alarming rate, so as... Read More
Everything you say and do says something about you. This... Read More
The first step to starting any Internet business is conducting... Read More
Web Design |