3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.

Well, even though my business is traffic generation, *I'm* going to tell you that it's a BIG FAT LIE!

The secret of a successful website isn't just in the amount of visitors it has; it's in the amount of visitors that are converted to buyers. It's no good having 4,000 visitors if your means of bringing them to your site means that they're vague rather than targeted visitors.

Time for some figures!

If you get 500 visitors to your site a day and convert 1 in 100 into a customer (making 5 sales a day), how do you increase sales? Sure, you can spend some more money and try and drive 1000 visitors a day, which will in turn gain you 10 customers a day.

Or, you can work on your website copy and where you're getting the visitors from, and drive up your conversion rate. If you can increase your conversion rate to turn 1 in 50 into buyers, and make those 10 sales without increasing your traffic or spending any more money, isn't that a better (and cheaper!) option?

So how can you increase your conversion rate?

1) Look at your front page

Go to your website right now and read the front page as if you'd never seen it before. Is it obvious what you're selling? If I don't know that you can solve my problem, whether that is a business or a consumer one, how do I know if I'm interested in your site?

Use bold text, large text and headlines to let me know I'm in the right place.

2) Look at your copy

Being brutally honest, I don't really care how many clients you have, how many awards you've won, how long you've been trading for, or whether you think you're the best at what you do.

On first visiting your website, I care about whether you have what I'm looking for.

So if your website starts with "Company XYZ has been trading in the Buckinghamshire area for over 27 years and has a client list of over 500", change it! Don't send people to sleep before they've found out what you do. Try something like:

"Looking for the best Wedding Photographer in Bedford? Well you've found him!"

Or

"Need business cards at a low low price? Click here for our price list or here to browse our styles"

Or

"Looking for that perfect Christmas gift? Send one of our luxurious fruit baskets"

Get the picture? All of those headlines tell me I'm in the right place for what I want. Equally importantly, they will also help search engine placements.

3) Target your traffic

If you just have hundreds of links in freebie web directories, it's easy to get lots of traffic and no sales. Look at your web stats and find out where your visitors are coming from.

If you're spending money to get visitors, look at the phrases you're using. Being at the top of the search engines for "Christmas gifts" is not only going to cost a lot of money, it's also pretty useless if you only sell one or a few things. "Christmas gift baskets" is more targeted and will help raise your conversion rate.

Other fairly useless phrases I've come across people using recently (and I use the word useless to mean that although they generate a lot of traffic, they don't generate targeted traffic).

Web design (on a site that was very focused locally, so "web design Northampton" would provide more qualified traffic) Graphics (on a printing site where 'exhibition graphics' would have been more targeted) Coaching (on a business coaching site - 'business coaching' would have been better Sales jobs (again on a geographically focused site - "sales jobs Milton Keynes" would have been more suited)

Think differently - search engines aren't the be all and end all of website traffic generation;

* The Northampton based web design company would be better off targeting local search phrases, and putting their link on localised websites. Most towns and/or counties have local directories. They could also try a targeted email campaign to Northampton based businesses.

* The exhibition graphics company could advertise on sites that promote exhibitions, as well as finding better targeted phrases for search engine promotion.

* The business coaching company could advertise on sites devoted to new and growing businesses, as well as a targeted email campaign to businesses of a certain size.

* The sales recruitment company could again advertise on local sites, as well as free recruitment sites, and job seeking newsgroups and forums.

So there you have it, 3 top tips to increase the conversion rate of your site; Look at your front page, look at your copy and target your traffic.

If any of you would like me to make some suggestions on different ways you could be promoting your site in order to increase conversion, please email me at nikki@nikkipilkington.com.

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

Wood Dale Chicago prom limo .. Lockport Chicago limo O’Hare
In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents
Internet browsers are useful, but they can be dangerous. Clicking on malicious links can direct you to dangerous websites that steal information or infect your device.
Apple's latest iOS update introduces advanced artificial intelligence capabilities, which may be capturing and analyzing sensitive information.
Breach site confirmed 56,904,909 Hot Topic users' data leaked online. Tech expert Kurt “CyberGuy" Knutsson says the company's silence makes matters even worse.
Tech expert Kurt “CyberGuy" Knutsson discusses how an innovative Easy-Way kit turns standard strollers electric, simplifying navigation for parents.
Tech expert Kurt “CyberGuy" Knutsson talks about T-Mobile being hacked in broad cyberattack on global phone and internet companies.
Tech expert Kurt “CyberGuy" Knutsson shows you how to add, customize and manage widgets for quick access to apps and info from your iPhone home screen.
Wrong Google searches can not only compromise your device and personal data. They can also bring law enforcement to your doorstep. Hackers are targeting Google searches.
China's Shanghai Kepler Robotics has developed a new humanoid robot that can carry up to 35 pounds per hand for commercial applications across various industries
Checking your hearing has gotten easier with the new hearing test feature in AirPods Pro 2. You can take reliable hearing tests using your iPhone or iPad.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Kurt "CyberGuy" Knutsson explains how a VPN — virtual private network — works and how running it can slow down the operation of your device.
The WalkON Suit F1, an exoskeleton developed to help people with disabilities, can actually walk over to a person in a wheelchair, solving a major problem.
ClickFix, a new scam targeting computer users, is on the rise in the U.S. The scam prompts its targets to click on a link to fix a problem.
Skydweller is the world's largest unmanned solar-powered aircraft that can stay airborne for weeks, and even months, without refueling.
The U.S. government said it is investigating after People's Republic of China hackers targeted commercial telecommunications service providers in the U.S.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
Scammers are using increasingly sophisticated ways to lure unsuspecting victims, and some are impersonating an email help desk or support team.
You can unsend or edit your iMessages with the latest iOS updates. Kurt the CyberGuy explains how you can save yourself some potential embarrassment.
Kurt “CyberGuy" Knutsson says there’s been a rise in cybercriminal services using hacked police and government emails to send subpoenas and data requests to U.S. companies.
Kurt “CyberGuy" Knutsson discusses how Axiom Space and luxury designer Prada are collaborating on NASA's Artemis III spacesuit design.
Voice assistants may cause confusion across devices. Tech expert Kurt “CyberGuy" Knutsson offers some solutions to fix it.
Shameless scammers trick veterans into giving personal info or cash. Tech expert Kurt “CyberGuy" Knutsson explores five common scams.
Tech expert Kurt “CyberGuy" Knutsson helps you honor our heroes with these powerful podcasts, audiobooks and documentaries this Veterans Day.

Thinking Of Taking Money Online? Whats Best For Merchants? PayPal, WorldPay or Something Else?

It's now easier than ever to take payments on the... Read More

Remember This When Building A New Site - Beginners Guide

I recently helped my mom to launch a website (www.mom2me.com)... Read More

Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites!

1. Many people are not getting good or complete advice.... Read More

Why You Need A Web Site

"I have a small business with just a couple of... Read More

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a... Read More

Building eCommerce Websites that Work - Part 3

An interesting eCommerce success factor that isn't precisely overlooked, but... Read More

From Concept to Website

You've decided to create a website to market your products... Read More

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you... Read More

Setting Up A CGI Script On Your Web Site

Before you set up any scripts you will need some... Read More

Easy Steps To Website Development and Promotion

One of the most important parts of establishing a new... Read More

7 Questions to Understand Your Customer Better

Customer service questionnaires can help your clients better understand their... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

From Search to Sale

The Internet car buyer is an elusive animal. Trying to... Read More

PHP Redirect

A PHP Redirect automatically transfers a web user from one... Read More

Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose.Building a website can be... Read More

You Cant Just Build A Website And Hope It Works!

Like any area of business your website needs some effort... Read More

Achieving Differentiation With Your Website

Internet Marketing is not a miracle marketing strategy ? competition... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

Art, Artists, and the Web:Part: 2--First Steps in Building an Artist?s Website

What you should do and know if you are an... Read More

Nonsense! Why Do I Need a Website?

"I don't sell anything online, I don't advertise online, in... Read More

Website Imperatives and Solutions

When you take a look at the most visited sites... Read More

Email Addresses in Web Pages

You want to give your site's visitors a way to... Read More

How to Listen on the Web

When building a relationship, listening is more important than talking.A... Read More

Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

One of the most useful features offered by some web... Read More

Developing State-enabled Applications With PHP

Installment 1Developing State-enabled Applications With PHPWhen a user is browsing... Read More

Antigo wedding limo ..