Home
>
Web Development
>
35% Revenue Increase? from Your Website!

35% Revenue Increase? from Your Website!

2 Golden Rules for an Engaging Website

35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!

Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% of the time. Shockingly, 37% of users couldn't even find company location details!

What was surprising was that users didn't give up. They generally found the information they were after ? but they found it at a competitor's site!

So how do you stop potential customers falling into the hands of your competitors? Nielsen is right when he suggests user research. Yes, it's imperative that know what your users need at your site. But what he doesn't say is how to structure your website so it meets users' needs.

There are two golden rules:

1) Write first, build later

2) Write to your customer

Write first, build later

The real message on most websites is in the writing. It makes sense, then, that the writing should determine the structure.

Unfortunately, this is not the case for most businesses. For them, the writing is an afterthought. They structure and design their website first, then try to fit the writing to the structure. This flies in the face of common sense. When you speak to someone, you structure your speech around your message. You don't decide on a structure, then change the message to suit!

For a truly usable website, you need to plan what you want to say before you create the site ? perhaps even write the whole thing. The message ? the writing ? should determine the structure.

Write to your customer

So how do you decide what to write?

Firstly, don't think, "What do I want to say?". When you're writing a website, you have to think, "What does my customer want to know?". It's a very subtle difference, but it's the key to engaging writing. And that's what you want to do? engage the customer.

Most customers will want to know the basics:

What do you do?
What benefit do you offer them?
Why should they choose your service or product?
Why should they choose your service or product and not your competitors'?
What does it cost?
How can they contact you?
Where are you located?

Your website has to communicate a lot of information. And to make matters worse, you're going to have limited screen real-estate. Ideally, your customer won't have to scroll ? especially on your homepage (all your information will fit within a single window). And you can't fill the whole screen with writing, either. The design and navigation elements take up about a third of the window, and you should leave a bit for white space (you don't want to overwhelm your customer). As a rule of thumb, you should expect to have about 1/3 ? ? of the window at your disposal for the writing.

Chances are, right now you're thinking, "How am I going to fit it all in?". Well, that's where your writing skills come in. Choose your words very carefully?

Websites can be an extremely powerful piece of marketing collateral. You can reach millions for just a few hundred dollars. Unfortunately, your competitors can do the same thing. It's a level playing field, but there are a lot of players. It's important that your thoughts are structured, otherwise your site will be a mess. If your message is clear, your site will be simple and easy to use. It's all in the words?

8 More Reasons to Write for Your Audience?

1) There are approximately 550 billion documents on the web

2) Every day another 7 million are added

3) Workers take so long trying to find information that it costs organisations $750 billion annually! (A.T. Kearney, Network Publishing study, April 2001)

4) Reading from a monitor is 25% slower than reading from paper. (Sun Microsystems, 1998)

5) Helpful content develops site loyalty. The average person visits no more than 19 websites in the entire month in order to avoid information overload. (Nielsen NetRatings in Jan 2001)

6) 79% of users scan read when online (Sun Microsystems, 1998)

7) Information gathering is the most common use of the Internet - 73% (American Express survey, 2000)

8) 48% of people use the Internet to find work-related information as opposed to 7% who use magazines. (Lyra Research, 2001)

About The Author

* Glenn Murray is an seo copywriter and seo copywriter. He is a director of seo copywriter and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at seo copywriter. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.

Lincolnshire shuttle from Midway .. Lockport Chicago limo O’Hare

In The News:

Most cameras allow you to instantly transfer images from a camera to a smartphone via Bluetooth, and you can print photos directly from your phone.

Security researchers have found a fake app pretending to be a version of the messaging app Telegram, and hackers are using the app to spread malware.

Meta recently announced it will cease working with third-party fact-checking organizations to flag misleading posts on Instagram, Facebook and Threads.

Scientists have developed a floating solar still device that is capable of harnessing the sun's energy to purify seawater and withstanding harsh maritime conditions.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Tech expert Kurt “CyberGuy" Knutsson says business email compromise scams are a serious threat, as shown by Teresa W.'s near loss of thousands of dollars.

Big tech coming in 2025 includes solar umbrellas, AI TVs, smart earbuds and crazy robots. Tech expert Kurt “CyberGuy" Knutsson gives his take on the wonders revealed at CES 2025.

Tech expert Kurt “CyberGuy" Knutsson provides two methods to restore your contacts for iPhone and Android devices.

FBI warns that criminals are using generative AI to exploit individuals with deceptive tactics. Kurt “CyberGuy" Knutsson explains their tactics and how to protect yourself from them.

Tech expert Kurt “CyberGuy" Knutsson says hackers are embedding dangerous code in Chrome extensions to steal your data.

Google Maps Location Sharing is now built into Android settings; no need for Maps settings. Tech expert Kurt “CyberGuy" Knutsson discusses the welcome improvement for Android users.

Not all apps out there offer legit virtual private networks, according to Kurt the CyberGuy. He explains how to keep your information safe.

Apple's Image Playground transforms text prompts into images or animations in seconds, brining a world of creativity to the palm of your hand.

NASA's Ingenuity helicopter, which flew on Mars in April 2021, became the first aircraft to achieve powered, controlled flight on a planet other than Earth.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Thieves who have iPhones can usually detect a hidden AirTag in vehicles they are attempting to steal, and an RFID wallet may not help you.

Genmoji, the latest addition to Apple's Apple Intelligence suite, uses artificial intelligence to generate customized emoji based on text descriptions.

It's easy to find yourself swamped in unread emails. Here are a few simple steps to archiving them and clearing out some of your digital clutter.

Keep your retirement plan safe from data brokers selling your personal information. Kurt the CyberGuy explains how to protect yourself and your retirement.

Turo faces scrutiny after tragic incidents involving rented vehicles, raising questions about security measures and regulatory frameworks.

A Chinese company has developed a spherical, 276-pound law enforcement robot that has been chasing down criminals at impressive speeds.

Here are some powerful online sleuthing tricks you can use to check the credibility of a website, see old pictures of places you've lived and even learn more about your neighbors.

Beware scam calls: Avoid unknown numbers and protect your personal information. Tech expert Kurt “CyberGuy" Knutsson talks about the increasingly common scam.

Tech expert Kurt “CyberGuy" Knutsson helps you crush your New Year's goals with these 12 apps to help you stay on track and succeed.

There are many untapped safeguards and tips you can learn to take your Wi-Fi knowledge to the next level, technology expert Kim Komando shares her tricks.

35% Revenue Increase? from Your Website!

Web Development