So your traffic is going through the roof yeah? It's all becoming a bit too much? You're getting lots of sales enquiries through your website every day? You want to send visitors away from your site for good? Just follow these five Sure Fire Ways and your site will be a tumbleweed ghost town in no time.
Way No. 1 - Clog Up Their Internet Connection
Imagine it. They're happily surfing around on Google looking for your 'widget' and everything's going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts to clog up. It is positively groaning and creaking under the strain of downloading your homepage which has so many images on it takes over 30 seconds to appear. They look at the progress bar at the bottom of their screen. It reads '20%'. They look at their watch and then click on the little 'X' at the top right of their screen. Well done - you've just sent away a visitor - for good.
Way No. 2 - 'I am not a number - I am a free man'
Along come some more visitors. They lick their lips in anticipation of viewing your widgets which they are very interested in buying - they have their credit card handy.
They land on your homepage and all is well, at first. "The benefits of choosing Widgets Inc. are as follows..." Your homepage is laden with customer-focused benefits and selling points - excellent. But wait a minute. What's that at the bottom of the page? It's not what I think it is, is it? Oh dear, there in black and white is one of the fundamental no-nos in web design that is guaranteed to send the message "This website was built by my dog":
"Welcome - you are visitor number 102"
Regardless of the number (and let's face it 80% are either you or your family!) you will be sending away people in droves. Well done - your site is becoming less busy by the day. Let's move on to way number three..
Way No. 3 - "Help me buy from you - please..."
They're lost. You have built the site around what seems a logical approach but your visitors are lost. You've given most prominence to testimonials but they just want to send you an email. They click on three, four and sometimes five pages but can't find your phone number or email address anywhere. But it's okay - of course they have a spare quarter of an hour to hunt through your website (that doesn't have a site map) to find your contact details when they already have another window open with your competitor's website - complete with email address, phone number, fax number, street address, mobile number, map and GPS coordinates..
Yes - you've guessed it - you're one step closer to that ghost-town..
Way No. 4 - 'Please Let Me Watch Intro'
Yes, admit it - you once thought the best thing on the planet was a website that started up by having a revolving animation of the company logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in the centre of the screen with the immortal words:
"Click here to enter site"
Strange that - "enter site". That's what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre and some possessed bit of code that replicated the effect of someone regurgitating your business' corporate identity over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors).
Way No. 5 -"I am five years' old - I like things that flash"
One day in the future a law will be passed that will make it illegal to use scrolling text, flashing images, rotating heads, animated animals and boucning cursors on a website. Your website is here to do business. It is supposed to be a serious tool in your marketing armoury. It should be used to convey useful information to your visitors and convince them that you are worth doing business with. Dress it up with flashing icons, swirling graphics, flashing logos and spinning pictures and the merry-go of visual delights will just make your visitors sick. They will leave your glitzy fairground never to return..
Mike Cheney, www.magnet4web.com ?
About The Author
Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com
Tinley Park executive chauffeured services .. Lockport Chicago limo O’HareWhile studying online for IT investment opportunities, I found that... Read More
There are millions and millions of websites on the Internet.... Read More
What is the most important part of your online business?Many... Read More
The Internet is a remarkable publishing medium. With just a... Read More
In the time that I have been using the Internet,... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
You have permission to publish this article electronically, in print,... Read More
Profiles are one of the best kept secrets around regarding... Read More
Although CSS layouts have been around for years, they haven't... Read More
In the big, wide online world there are millions of... Read More
RIVERSIDE, CA August 4, 2004 ?- "Historically, small business owners... Read More
Do you need a web site? Are you considering getting... Read More
Alternate medicine finds its own place in the hearts and... Read More
1. SiteSpinner V2 - On Sale www.deprice.com/sitespinner.htmSiteSpinner is a user-friendly... Read More
Dan Kennedy once said that if you can't make money... Read More
First, an eye opener. Making your fortune through affiliate programs... Read More
I've heard several prominent web marketers mention in their classes... Read More
--------------------------------Why Should You Create a website?--------------------------------A. What do you want... Read More
Launching a new small business website is often a long... Read More
The internet has taken over our lives with a vengeance,... Read More
A simple website stats counter is not enough if you... Read More
Every good Internet business understands the value of conversions versus... Read More
Your website conversion rate should concern you. This simply refers... Read More
Here's something you may never have thought of before:If I... Read More
There are hundreds of millions of Web surfers today. Each... Read More
limo Chicago Hickory Hills ..As increasing numbers of people search for information on the... Read More
It never ceases to amaze me how many people set-up... Read More
Many small businesses have the misconception that their business can... Read More
This is a growing concern amongst many business owners. Does... Read More
Did you know that hosting companies overcrowd their servers despite... Read More
Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More
Developing a website with content that entices visitors to return... Read More
Server Side Includes (SSI) with ASP People often... Read More
This simple question can take on several different forms, but... Read More
Functions and Subroutines in ASP If you read... Read More
First, using a lot of web graphics, flash, banners and... Read More
What is the most important part of your online business?Many... Read More
We are clearly well past the innocent "golden age" of... Read More
The first thing you will have to deal building your... Read More
Having an eye catching website is great, but are you... Read More
Is Your Web Site an Expense or an Investment?Why don't... Read More
See how you can create graphic effects on text with... Read More
So you have decided that you want to do freelance... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
If you were asked to put a value on your... Read More
Every business needs to know how it is doing. That's... Read More
Web accessibility has so many benefits that I really do... Read More
I had a client say something to me the other... Read More
When web content gets discussed on webmaster bulletin boards, the... Read More
No matter the size of your business, having a web... Read More
Web Development |