The big thing these days is your ability to capture the market. So how do you do that?
Do you...
1) Use spam tactics?
2) Have a massive banner campaign?
3) Spends lots of money of PPC Advertising?
4) Build a huge web site?
5) Link to everyone in the world?
or do you...
6) Own a network of more than one web site? - Thinking that your network will help your search engine rankings since you can control your own link popularity!
#6 is starting to be the norm out there. Companies are just consuming a mass amount of domain names in order to increase their chances of being found online.
But does it really increase their chances? Let's see...
Since recently, Google has been crawling through "DNS"information in order to sniff out who owns what. So for instance, if you own 20 web sites, google will find that out by the information you have on all the registered domains.
Given that you own these 20 web sites, doesn't that give you the ability to create your own high page ranking, link popularity building campaign? Answer is yes, so what happens from that? Absolutely nothing. Nothing happens to increase your rankings I mean.
For instance, let's say you are trying to build everything off of one mainly large web site of yours. Let's also say that you intend to link to site #2 for this key phrase "Boosting Rankings". You've done a lot of work to add that title and link pointing to site #2 on all of your pages within your one, main, larger site. Here's what happens to your rankings for both of them.
It is known now that google has come up with this "Sandbox" effect. This is simply known as keeping an eye on certain network of web sites and the targeted key phrases they are after.
So your site #1 isn't the target of this sandbox effect, it's your smaller, networked web site that is. Instead of getting any type of rank for the phrase "Boosting Ranking", this site is added to a pool of web sites that are doing the same thing. The catch is that this "pool" is nowhere to be found, unless you know how to look for it.
On the other hand, your main, large web site will now take over the ranking for "Boosting Ranking" and will probably do pretty good within a search!!!
So does owning a network really help you? NO, not unless you know how to better your "smaller", network web sites so that they don't get caught in this "Sandbox Effect".
So how do you do that?
Simple, instead of relying on your network to boost your page ranking, outsource some of that strategy elsewhere. See, "Google" is only saying, if we don't do this to your network, then it gives you the sole ability to control your search engine rankings for all your sites. We are merely stating that we know you have a network and worked really hard to build it but we also want you to promote other peoples sites as well.
It's that simple. If you start today and keep building more links on other peoples web sites with your network, your entire network should see a big difference within 30 days of starting.
I hope this article helps you out!
About The Author
Martin Lemieux
Smartads - President
Affordable Web Design & Web Advertising
http://www.smartads.info / http://www.smartads.info
Eye Catching Print Design
http://www.smartads.info
Marketing Tools
http://www.smartads.info
There are millions and millions of websites on the Internet.... Read More
1) A marketing necessityI still hear it said from time... Read More
If you like the Internet and surfing through the billions... Read More
A common dilemma most small and medium businesses face when... Read More
Website, website, website, everyone says you need one. But do... Read More
This is a growing concern amongst many business owners. Does... Read More
Why do some sites succeed while the vast majority of... Read More
You know exactly what your organisation does and what your... Read More
Anyone who knows anything about web accessibility knows that images... Read More
In the big, wide online world there are millions of... Read More
There is an ongoing debate about web copy. Some say... Read More
Let's begin by setting some limits. If you're like me,... Read More
Before you jump into spending coutnless hours on designing and... Read More
You have seen those web pages where they have the... Read More
An interesting eCommerce success factor that isn't precisely overlooked, but... Read More
Are bloated images slowing down your web site and causing... Read More
What is the point of having a website, you may... Read More
One of my most salient memories from when I sold... Read More
When you take a look at the most visited sites... Read More
80% of your Web site is Maintenance!Once your Web site... Read More
In 1995 a new era of accessibility for disabled people... Read More
Analyzing traffic to a site is a key factor in... Read More
The Internet is a remarkable publishing medium. With just a... Read More
An automated accessibility tool is a piece of software which... Read More
Some left shoes are in isle 5, while the right... Read More
quick home cleaning Lake Forest ..Now that you have got your domain name registered, your... Read More
Thousands of people are now making a living online and... Read More
Build it and they will come is not always true;... Read More
We are clearly well past the innocent "golden age" of... Read More
In this day and age most businesses consider having their... Read More
When marketing your website, it's important to know which of... Read More
Creatively marketing your corporate site takes time in the set... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
1. Be clear on your purpose.Building a website can be... Read More
Let's begin by setting some limits. If you're like me,... Read More
Most web sites are more like stage sets than real... Read More
Just starting out, you can start with a simple informational... Read More
"'Page Not Found' on this Server. Check the URL and... Read More
When a user signs up at your website, you may... Read More
Better Web Site ROIHow to increase your business profitability by... Read More
Building a new website can be a lengthy task. From... Read More
Many small companies choose not to invest in a professionally... Read More
Appealing to others is really important when you have a... Read More
Your content is what gets you in search engines, speaks... Read More
Failure, just like success, is measured differently by each and... Read More
Your ObjectiveYour small business needs an appealing and professional website... Read More
For years now I've been looking to start my own... Read More
This is a growing concern amongst many business owners. Does... Read More
Many web developers today are starting to KISS their website,... Read More
Most interactive websites nowadays would require a user to log... Read More
Web Development |