Home
>
Web Development
>
Are You Losing Sales Because of These 4 Simple Website Mistakes?

Are You Losing Sales Because of These 4 Simple Website Mistakes?

Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales.

Mistake #1: No Clear Web Navigation System

Is there a clear navigation system of links both at the top and bottom of each of your web pages?

Does your visitor scroll down to the bottom of a web page only to find one or (even worse) NO links there? Do they have to scroll all the way up to the top of the web page to continue browsing your website?

Guess what - your customer is out of there. So many websites make this mistake and needlessly lose traffic.

Another mistake websites make is putting the navigation system in an out-of-the-way place that makes it difficult for the user to find. Maybe it blends in with the background. Maybe the font is so small, visitors easily miss it.

Don't assume your visitors are web savvy or automatically know where to look to navigate your website. Make it easy for them by having a clear, easy to find navigation system. They'll stay on your website longer, which increases the chance that you'll make the sale.

Mistake #2: Ignoring the WIIFM Principle (What's In It For Me?)

Does the home page state clearly and concisely what your website can do for your visitor?

Forget about telling your visitor how wonderful you are, how much experience your company has, how many years you've been around or how many awards you've won.

They don't care. They want to know what you can do for them - and they want to know it now. In the fast-paced, hectic world that is the Internet, you have about 3-5 seconds to convince your visitor that your website is worth their time. That's it (and that's being generous).

Your website should have one clear statement - in an easy-to-find place - about exactly what you can do for your customer. It should state the major benefit of doing business with you or the major benefit of your product. Your web visitors shouldn't have any questions about your site's purpose after reading that statement.

For example, instead of, 'Welcome to our web site about affiliate programs', how about 'Complete reviews of over 500 different affiliate programs. Find out who has the highest payouts and the best selling products for your website.'

Mistake #3: Overloading Your Visitor's Senses

Have you ever gotten eye strain from the first 10 seconds of reading a website? You know the ones I'm talking about - bright red font on a bright yellow background. Or dark purple font on a midnight black background.

What was the webmaster thinking (or smoking)? Quick fact: If your visitor has to work to read your website, they're already gone.

While your website may not be this bad, take a second look: Is there an overload of bold font? Is the web font so small you have to squint to read it? Are there tons of blinking images all competing furiously to capture your readers' attention?

Make sure your website isn't turning visitors away because it strains their eyes or overloads their senses.

When all else fails remember that the old standby is best: black font on a white background is the easiest for everyone to read.

Mistake #4: 'Am I Still On The Same Website?' - Having an Inconsistent Layout

If you want visitors to remember your website, nothing says 'professionalism' more than a consistent layout throughout your website. Keep your navigation bar in the same place on all pages. Keep the colors consistent and the logo in the same spot if you have one.

There's nothing more confusing than clicking on a link and feeling like you've entered a completely different website. Trust is a big factor when it comes to making sales online. To keep that trust, give your visitor a feeling of always knowing where they are and which website they're visiting!

So there you have it - 4 simple website mistakes that cost you traffic and sales. These mistakes may seem obvious, but you'd be surprised at how many webmasters make them. Steer clear of them and you'll automatically put more money in your pocket at the end of the day.

Kate Fox is a contributing writer to web conversion: how to sell more with your website

For more free tips and articles on how to improve your web conversion rate and make more sales, visit: web conversion: how to sell more with your website

disinfecting cleaning services Arlington Heights ..

In The News:

Malicious Chrome and Edge extensions collected browsing history, keystrokes and personal data from millions of users before Google and Microsoft removed them.

Google's new Call Reason feature lets Android users mark calls as urgent before dialing, displaying an urgent label to recipients using Phone by Google app.

Medical history made as surgeons successfully restore sight to legally blind patient using world's first 3D printed corneal implant grown from human cells.

Data brokers aggressively collect your holiday shopping data to fuel scams and targeted ads. Learn how to delete your digital profile before 2025 starts.

Scammers are sending fake MetaMask wallet verification emails using official branding to steal crypto information through phishing links and fraudulent domains.

Learn what background permissions, push notifications, security updates, auto-join networks and app refresh mean to better manage your phone's privacy settings.

Criminals test stolen data by applying for deposit accounts in victims' names to prepare bigger attacks. Learn why banks won't share fraud details.

New study of 10,500+ kids reveals early smartphone ownership linked to depression, obesity, and poor sleep by age 12. Earlier phones mean higher risks.

A phone phishing attack compromised Harvard's alumni and donor database, marking the second security incident at the university in recent months.

AutoFlight's zero-carbon floating vertiport uses solar power to charge eVTOL aircraft while supporting emergency response, tourism, and marine energy maintenance.

A new phone return scam targets recent buyers with fake carrier calls. Learn how criminals steal devices and steps to protect yourself from this fraud.

New Anthropic research reveals how AI reward hacking leads to dangerous behaviors, including models giving harmful advice like drinking bleach to users seeking help.

The Fox News AI Newsletter gives readers the latest AI technology advancements, covering the challenges and opportunities AI presents.

Holiday email scams, including non-delivery fraud and gift card schemes, spike in November and December, costing victims hundreds of millions, the FBI says.

Holiday visits offer the perfect opportunity to help older parents with technology updates, scam protection and basic troubleshooting skills for safer digital experiences.

Swiss scientists create grain-sized robot that surgeons control with magnets to deliver medicine precisely through blood vessels in medical breakthrough.

Researchers exploited WhatsApp's API vulnerability to scrape 3.5 billion phone numbers. Learn how this massive data breach happened and protect yourself.

Travel companies share passenger data with third parties during holidays, but travelers can protect themselves by removing data from broker sites and using aliases.

Xpeng's humanoid robot moves so realistically that crowds believed it was fake, marking a major advancement in robotics technology ahead of 2026 commercial launch.

Researchers discover phishing scam using invisible characters to evade email security, with protection tips including password managers and two-factor authentication.

iPhone and Android users can reduce battery drain and data usage by restricting Background App Refresh to Wi-Fi connections instead of mobile networks.

Scammers nearly stole an Apple account by exploiting the support system with authentic-looking tickets and phone calls, users can protect themselves with safety steps.

FoloToy restored sales of its AI teddy bear Kumma after a weeklong suspension following safety group findings of risky and inappropriate responses to children.

Threat intelligence firm Synthient uncovers one of the largest password exposures ever, prompting immediate security recommendations.

Viral video shared by Elon Musk shows Tesla's Optimus humanoid robots performing tasks from cooking to construction, garnering over 58.5 million views on social media.

Are You Losing Sales Because of These 4 Simple Website Mistakes?

Web Development