Home
>
Web Development
>
Are You Losing Sales Because of These 4 Simple Website Mistakes?

Are You Losing Sales Because of These 4 Simple Website Mistakes?

Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales.

Mistake #1: No Clear Web Navigation System

Is there a clear navigation system of links both at the top and bottom of each of your web pages?

Does your visitor scroll down to the bottom of a web page only to find one or (even worse) NO links there? Do they have to scroll all the way up to the top of the web page to continue browsing your website?

Guess what - your customer is out of there. So many websites make this mistake and needlessly lose traffic.

Another mistake websites make is putting the navigation system in an out-of-the-way place that makes it difficult for the user to find. Maybe it blends in with the background. Maybe the font is so small, visitors easily miss it.

Don't assume your visitors are web savvy or automatically know where to look to navigate your website. Make it easy for them by having a clear, easy to find navigation system. They'll stay on your website longer, which increases the chance that you'll make the sale.

Mistake #2: Ignoring the WIIFM Principle (What's In It For Me?)

Does the home page state clearly and concisely what your website can do for your visitor?

Forget about telling your visitor how wonderful you are, how much experience your company has, how many years you've been around or how many awards you've won.

They don't care. They want to know what you can do for them - and they want to know it now. In the fast-paced, hectic world that is the Internet, you have about 3-5 seconds to convince your visitor that your website is worth their time. That's it (and that's being generous).

Your website should have one clear statement - in an easy-to-find place - about exactly what you can do for your customer. It should state the major benefit of doing business with you or the major benefit of your product. Your web visitors shouldn't have any questions about your site's purpose after reading that statement.

For example, instead of, 'Welcome to our web site about affiliate programs', how about 'Complete reviews of over 500 different affiliate programs. Find out who has the highest payouts and the best selling products for your website.'

Mistake #3: Overloading Your Visitor's Senses

Have you ever gotten eye strain from the first 10 seconds of reading a website? You know the ones I'm talking about - bright red font on a bright yellow background. Or dark purple font on a midnight black background.

What was the webmaster thinking (or smoking)? Quick fact: If your visitor has to work to read your website, they're already gone.

While your website may not be this bad, take a second look: Is there an overload of bold font? Is the web font so small you have to squint to read it? Are there tons of blinking images all competing furiously to capture your readers' attention?

Make sure your website isn't turning visitors away because it strains their eyes or overloads their senses.

When all else fails remember that the old standby is best: black font on a white background is the easiest for everyone to read.

Mistake #4: 'Am I Still On The Same Website?' - Having an Inconsistent Layout

If you want visitors to remember your website, nothing says 'professionalism' more than a consistent layout throughout your website. Keep your navigation bar in the same place on all pages. Keep the colors consistent and the logo in the same spot if you have one.

There's nothing more confusing than clicking on a link and feeling like you've entered a completely different website. Trust is a big factor when it comes to making sales online. To keep that trust, give your visitor a feeling of always knowing where they are and which website they're visiting!

So there you have it - 4 simple website mistakes that cost you traffic and sales. These mistakes may seem obvious, but you'd be surprised at how many webmasters make them. Steer clear of them and you'll automatically put more money in your pocket at the end of the day.

Kate Fox is a contributing writer to web conversion: how to sell more with your website

For more free tips and articles on how to improve your web conversion rate and make more sales, visit: web conversion: how to sell more with your website

limo prices to midway Crystal Lake west of Randal .. Lockport Chicago limo O’Hare

In The News:

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The number of people affected by a UnitedHealth data breach in February 2024 was actually higher than previously reported and was the largest medical data breach in U.S. history.

A phishing campaign uses Google Calendar to schedule fake meeting invitations that appear legitimate, redirecting targets to phishing sites.

Toll road text scam: Fake messages claim unpaid fees, seek payment via fraudulent links. Kurt “CyberGuy" Knutsson says this scam is becoming increasingly sophisticated and widespread.

Kurt “CyberGuy" Knutsson says these steps ensure that your friends and family get to the exact moment you want them to see. Try it out and streamline your sharing experience.

Tech expert Kurt “CyberGuy" Knutsson offers tips on how to protect your identity: Be vigilant, monitor accounts, use smart security, know theft response.

Tech expert Kurt “CyberGuy" Knutsson says cybercriminals are exploiting iMessage phishing protection, tricking users to reactivate links.

It's hard to imagine life without in-flight Wi-Fi these days – but sky-high web surfing comes with its own set of privacy concerns. Here's how to protect yourself.

Over 400,000 cases of credit card fraud were reported in 2024 to the Federal Trade Commission. The CyberGuy explains how to protect against becoming another victim.

A nondescript metal box transforms into a fully functional electric motorcycle that blurs the line between vehicle and urban infrastructure.

Many apps unrelated to location still ask users for tracking permission, and Texas Attorney General Ken Paxton has filed a lawsuit seeking to end this alleged practice by Allstate.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Melody, the artificial intelligence-powered robot, is life-sized and represents a move toward creating robots that resemble people in appearance and interaction.

Here are five easy smartphone rules from the National Security Agency that you can follow to better protect your mobile device from hackers and scammers.

A U.S. robotics company has developed "Jennie," a robotic pet powered by artificial intelligence that's designed to comfort those facing mental health challenges.

Healthcare records for more than 184 million Americans were breached in 2024, but you can take steps to minimize that risk. Kurt the CyberGuy explains.

The Skyrider X1 from Rictor claims to be the "first amphibious flying passenger motorcycle," and it combines land and air travel in one sleek design.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Home inventory and restoration apps help itemize and track every item in your home in the event you have to make an insurance claim after a natural disaster.

The White House launched a new cybersecurity safety label, the U.S. Cyber Trust Mark, intended to help consumers make informed decisions on smart device safety.

Today's tech can help make life so much easier — if you know how to use it. Here are a few tips on the quickest and best ways to make your phone, laptop and other devices work for you.

Tech expert Kurt “CyberGuy" Knutsson offers Windows 11 restart fixes: Update drivers, run system scans and check hardware.

Sony and Honda's Afeela 1 EV launches with advanced tech and entertainment for $89,900. Tech expert Kurt “CyberGuy" Knutsson gives his takeaways.

With limited hard drive space, tech expert Kurt “CyberGuy" Knutsson offers these tips for storing large video files and photos.

Tech expert Kurt “CyberGuy" Knutsson says the $236,000 Yangwang U9 electric hypercar boasts 1,287 horsepower and can jump obstacles.

Are You Losing Sales Because of These 4 Simple Website Mistakes?

Web Development