Home
>
Web Development
>
Art, Artists and the Web: Part 3--What to Put on an Artist?s Website

Art, Artists and the Web: Part 3--What to Put on an Artist?s Website

What to put your the website if you are an artist.

1) The art work

Try and think like a gallery hanging a show. Would a gallery put 20 paintings of an artist's art work on one wall? No, because the visitor would be completely confused and not be able to focus on any one painting. The same rule applies to artist's websites. If you cram 20 pictures on one page the Web visitor will move on. Feature a few paintings on each page.

The opposite is also true. Do not put only a few pictures on your artist website. There is nothing more frustrating than finding an artist that you like on the Web and not being able to see a representational body of work.

2) Background color

Background color on a website is just as important as it is in a gallery. White, light gray, cream are all safe colors. Black can be very dramatic way to highlight paintings, however, black makes text almost unreadable. If you use a color, which can be done effectively, make sure that the color works with all your art work and reflects who you are as an artist.

3) Design

Keep it clean, classy and simple. Make sure to visit "Websites That Suck." www. websitesthatsuck.com.

Make sure your artist's website loads quickly; visitors on the Web will not wait, they will leave.

Stay away from all the newest flashy innovations that web designers often like. They usually irritate the visitor and take longer to load.

4) Search engines only read text.

Search engines do not explain how outstanding your art work may be. They only read text. It is very important to have text on your website. The more relevant text the better.

5) Text on a website is different than text in a book or magazine.

All the lessons that apply to "regular" writing do not apply on the Web.

When you are writing text for your website, think bullet points and outline. You want sentences to be short and choppy; phrases work well. Paragraphs should be short. Make your text chatty and do not be afraid to start your sentences with words like "And" or "Because". Writing for the Web is the opposite of what you learned in high school and college.

6) Splash pages are now out.

It used to be that on your Home Page you could put a gorgeous picture of your art work and then move on from that to the rest of your website. This is called a "splash page". Search engines no longer like splash pages. It is now recommended that on your home page you have text explaining what the entire website is about and links to all the major pages.

7) Connect with the visitor.

Just having fabulous pictures of your art work is not enough. A Web visitor will usually visit one or two pages and most likely seldom or never return. It is very important to give the Web visitor a reason to stay on your website as well as to come back. The usual artist's statement is not going to accomplish that.

Tell or show your Web visitor something about you. It could be a picture of your studio, people love to visit studios; information about what inspires you; your technique, if you have an unusual one; a particularly interesting interview with you. Use your imagination

Give away free information. Visitors on the Web love that. There is probably something obvious to you that is big news to your average Web visitor. Share that information with them.

8) Let the visitor know how to contact you.

Make sure the visitor on the Web can contact you as well as your gallery, if a gallery represents you. If the visitor can only contact the gallery, it feels as if the gallery is holding the artist hostage. The Web visitor will move on.

If a gallery is concerned about an artist having an email address of his or her own, there is an easy solution. The person who sends the email gets an automatic reply saying their message has been received. The same email message can be forwarded to both the artist and the gallery, and together they can decide how the email could be answered.

9) Make your website easy to navigate. Make sure that it is easy for a visitor to find his or her way around your website. If a Web visitor finds it the least bit frustrating, they will leave.

? Mary Baker 2005

Mary Baker is a contemporary realist painter, whose studio is in Newburyport, Massachusetts. This New England city, north of Boston, has been the inspiration for the artist's realistic oil paintings. Mary Baker is a professional artist and has shown in New York art galleries.

You can visit Mary at her website, Mary Baker Art, at http://www.marybakerart.com, see her beautiful paintings and read her articles on a variety of subjects including, Art, Artists and Vocation, Creativity, Tips on Breaking the Creative Block , Why Buy Original Art and the four part series on Art, Artists and the Web.

A list of articles can be found on her Site Map and Mary's paintings can be seen on every page of Mary Baker Art.

scheduled cleaning services Winnetka ..

In The News:

New iPhone replacement scam uses pressure tactics and fake carrier calls to steal devices from buyers. Criminals claim shipping errors and demand urgent returns.

Amazon Ring's new facial recognition feature sparks privacy controversy as Electronic Frontier Foundation critics argue the AI upgrade expands surveillance risks.

New Android banking trojan Sturnus steals credentials, reads encrypted messages and controls devices.

Denmark's 3D-printed student village proves automation builds 36 apartments faster than traditional methods. Skovsporet project shows housing future.

Discover Android's new Sound Notifications feature that alerts you to smoke alarms, doorbells, and baby cries even when wearing headphones.

New SantaStealer malware reportedly threatens holiday shoppers with password theft. This Christmas-themed info-stealer targets browsers and crypto wallets.

The Christmas season brings a surge in Netflix phishing scams targeting shoppers with fake emails. Stacey P received convincing scam but verified account first.

San Francisco Giants invite Jamie Grohsong to throw ceremonial first pitch at Oracle Park after he learned to play baseball with a bionic hand following an injury.

FBI warns cybercriminals are stealing family photos from social media to create fake proof of life images in virtual kidnapping scams targeting victims.

Instagram's new 'Your Algorithm' tool lets you control your Reels feed in real time. The app now gives you power to customize what videos you see.

Major Marquis fintech breach exposes 400,000-plus Americans' data through unpatched SonicWall vulnerability, with Texas hardest hit at 354,000 affected.

Free up iPhone storage fast by clearing large photos and videos from Messages app. Simple steps for iOS users to delete attachments without losing chats.

Scammers are flooding inboxes with fake tracking alerts that mimic real carriers, exploiting the holiday rush to steal logins and personal data.

The Fox News AI Newsletter brings you the latest news on AI technology advancements and the challenges and opportunities AI presents now and for the future.

Texas family reunites with missing 11-year-old cat Grayson after 103 days using Petco Love Lost's AI photo matching technology and community help.

Tired of AI customer service loops? These insider tricks help you escape "frustration AI" and get real human help when you need it most for urgent issues.

Unlock richer audio from your streaming apps with simple tweaks to volume normalization, equalizer settings, and quality preferences for cleaner sound.

Scammers are sending fake Facebook settlement payout emails that mimic legitimate notices from the privacy settlement administrator to deceive users.

Holiday shopping scams surge as fake refund emails target distracted consumers during Black Friday and holiday seasons, costing Americans billions annually.

The AI-powered IRMO M1 exoskeleton features four modes, including turbo, eco, training and rest for hiking, running, cycling and sports with eight-hour battery life.

OpenAI announced upgrades for its ChatGPT Images platform on Tuesday, saying the program can now make more precise edits and produce images more quickly.

Chrome for Android now turns web articles into AI-powered podcast conversations. Get hands-free browsing with Google Gemini's natural audio summaries.

LastPass faces $1.6 million fine from U.K. regulators after 2022 data breach exposed 1.6 million users. Password manager failed proper security controls.

Petco disclosed a data breach exposing customer Social Security numbers, financial account details, and driver's license information due to a software error.

Baseball teams can now analyze complete swing mechanics in normal training environments using Theia's markerless AI system that processes standard high-speed footage.

Art, Artists and the Web: Part 3--What to Put on an Artist?s Website

Web Development